The General Mills Radio Adventure Theater was an anthology radio drama series with Tom Bosley as host, which aired on the CBS Radio Network in 1977. Himan Brown, already producing the CBS Radio Mystery Theater for the network, added this twice-weekly (Saturdays and Sundays) anthology radio drama series to his workload in 1977. It usually aired on weekends, beginning in February 1977 and continuing through the end of January 1978, on CBS radio affiliates which carried it.
Radio Adventure Theater logo
General Mills was looking for a means of reaching children that would be less expensive than television advertising. Brown and CBS were willing to experiment with a series aimed at younger listeners, reaching that audience through ads in comic books. Apart from Christian or other religious broadcasting, this may have been the only nationwide attempt in the U.S. in the 1970s to air such a series. General Mills did not continue as sponsor after the 52 episodes had first aired over the first 26 weekends (February 1977 through July 1977), and the series (52 shows) was then repeated over the next 26 weekends (August 1977 through the end of January 1978), as The CBS Radio Adventure Theater, with a variety of other sponsors.
Listen toedit
Daniel, The Oracle 77-07-31
External linksedit
Log by Jim Widner
"The General Mills Radio Adventure Theater". RadioEchoes.com. 1977.
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general, mills, radio, adventure, theater, this, article, includes, list, references, related, reading, external, links, sources, remain, unclear, because, lacks, inline, citations, please, help, improve, this, article, introducing, more, precise, citations, 2. This article includes a list of references related reading or external links but its sources remain unclear because it lacks inline citations Please help improve this article by introducing more precise citations May 2012 Learn how and when to remove this template message The General Mills Radio Adventure Theater was an anthology radio drama series with Tom Bosley as host which aired on the CBS Radio Network in 1977 Himan Brown already producing the CBS Radio Mystery Theater for the network added this twice weekly Saturdays and Sundays anthology radio drama series to his workload in 1977 It usually aired on weekends beginning in February 1977 and continuing through the end of January 1978 on CBS radio affiliates which carried it Radio Adventure Theater logoGeneral Mills was looking for a means of reaching children that would be less expensive than television advertising Brown and CBS were willing to experiment with a series aimed at younger listeners reaching that audience through ads in comic books Apart from Christian or other religious broadcasting this may have been the only nationwide attempt in the U S in the 1970s to air such a series General Mills did not continue as sponsor after the 52 episodes had first aired over the first 26 weekends February 1977 through July 1977 and the series 52 shows was then repeated over the next 26 weekends August 1977 through the end of January 1978 as The CBS Radio Adventure Theater with a variety of other sponsors Listen to editDaniel The Oracle 77 07 31External links editLog by Jim Widner The General Mills Radio Adventure Theater RadioEchoes com 1977 nbsp nbsp This article about a radio show or program in the United States is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title The General Mills Radio Adventure Theater amp oldid 1017292206, wikipedia, wiki, book, books, library,
