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Tetra (company)

Tetra or the Tetra Werke (Company) is a fish food manufacturing company founded by a young German scientist, Dr. Ulrich Baensch.[2][3]

Tetra Holding GmbH.
IndustryFishkeeping
Founded1951; 73 years ago (1951)[1]
Germany
HeadquartersMelle, Germany
Key people
Jochem van Rietschoten, Andreas Rouvé, Anja Krüger General management
ProductsTetramin
Aquasafe
Tetratec
Tetrawhisper
Number of employees
700+ (2006)
ParentUnited Pet Group
(Spectrum Brands)
Websitewww.tetra-fish.com
TetraMin.

History and profile edit

In the 1950s, there were only about 50,000 fish keepers in Germany and the hobby was, at the time, considered as traditionally very time-consuming, rare, difficult and complicated because it required routine collection of live food from streams and river beds, until the invention of dried flake food (Tetramin) for tropical fish by Dr. Ulrich Baensch. Baensch's Tetramin fish food consisted of four different type of flakes and vitamins. The brand name Tetramin was derived from the Greek word Tetra (meaning four) and the third syllable of the word vitamin.[4]

The Tetra group employs over 700 colleagues, has representatives in more than 90 countries worldwide and is the largest manufacturer of aquaristic and pond products in the world. Apart from pet food, Tetra supplies fish keepers and pond owners with other products such as water conditioners, plant conditioners, technical equipment and medicinal products.[4] It was once a part of Warner-Lambert and was later acquired by Pfizer. In December 2002, Pfizer sold the Tetra aquaristic and pond business to the "Triton Fund", a private independent European investment fund. Investors in the Triton Fund include European insurances and banks as well as significant American institutions. The Triton Fund paid $238.5 million US for the Tetra business. Three years later, on April 29, 2005, Tetra Holding GmbH was acquired by Spectrum Brands, a global consumer products company.[5]

Tetra Company in the news edit

Criticisms edit

The Tetra Company was heavily criticized by the marine fishkeeping community after its appearance on Good Morning America in which it claimed that one of its kits, a 10-gallon (37.3 liters) aquarium and filter, could support the fish from Finding Nemo (a Regal Tang and Ocellaris Clownfish). Most hobbyists pointed out that the Tang alone needs a much larger aquarium (at least 4' in length) and that it would die in such conditions.[6] However, a 10-gallon saltwater aquarium could successfully house an Ocellaris Clownfish (without the Tang).[7]

See also edit

References edit

Footnotes edit

  1. ^ "About Tetra Fish Company - Tetra Aquarium". tetra-fish.com. Retrieved 2016-07-14.
  2. ^ . Archived from the original on 22 March 2016. Retrieved 17 May 2007.
  3. ^ Hermann Simon mentioned this company in his correspondent Book as an example of a "Hidden Champion" (Simon, Hermann: Hidden Champions of the 21st Century : Success Strategies of unknown World Market Leaders. London: Springer, 2009.- ISBN 978-0-387-98147-5.)
  4. ^ a b Tetra Werke Company History and Profile, Tetra - Partner for Fishkeeping and Ponds, Tetra Germany Website, Tetra GmbH Herrenteich 7849324, Melle, Germany, date retrieved: 28 May 2007
  5. ^ "Company News; RAYOVAC to buy Tetra, German Maker of Pet Supplies", New York Times, March 16, 2005
  6. ^ "Morning News (ABC's Good Morning America) to Install Pond", Wet Garden News Magazine, June 24, 2005 May 10, 2007, at the Wayback Machine
  7. ^ "Ocellaris Clownfish Care". ocellarisclownfish.com. Ocellaris Clownfish. Retrieved 18 November 2014.

Bibliography edit

  1. "Stock Up on Rumors At Warner-Lambert", New York Times, February 10, 1996, Saturday, by REUTERS (NYT), Business/Financial Desk, Late Edition-Final, Section 2, Page 50, Column 3, 257 words

tetra, company, tetra, tetra, werke, company, fish, food, manufacturing, company, founded, young, german, scientist, ulrich, baensch, tetra, holding, gmbh, industryfishkeepingfounded1951, years, 1951, germanyheadquartersmelle, germanykey, peoplejochem, rietsch. Tetra or the Tetra Werke Company is a fish food manufacturing company founded by a young German scientist Dr Ulrich Baensch 2 3 Tetra Holding GmbH IndustryFishkeepingFounded1951 73 years ago 1951 1 GermanyHeadquartersMelle GermanyKey peopleJochem van Rietschoten Andreas Rouve Anja Kruger General managementProductsTetraminAquasafeTetratecTetrawhisperNumber of employees700 2006 ParentUnited Pet Group Spectrum Brands Websitewww wbr tetra fish wbr com TetraMin Contents 1 History and profile 2 Tetra Company in the news 2 1 Criticisms 3 See also 4 References 4 1 Footnotes 4 2 BibliographyHistory and profile editIn the 1950s there were only about 50 000 fish keepers in Germany and the hobby was at the time considered as traditionally very time consuming rare difficult and complicated because it required routine collection of live food from streams and river beds until the invention of dried flake food Tetramin for tropical fish by Dr Ulrich Baensch Baensch s Tetramin fish food consisted of four different type of flakes and vitamins The brand name Tetramin was derived from the Greek word Tetra meaning four and the third syllable of the word vitamin 4 The Tetra group employs over 700 colleagues has representatives in more than 90 countries worldwide and is the largest manufacturer of aquaristic and pond products in the world Apart from pet food Tetra supplies fish keepers and pond owners with other products such as water conditioners plant conditioners technical equipment and medicinal products 4 It was once a part of Warner Lambert and was later acquired by Pfizer In December 2002 Pfizer sold the Tetra aquaristic and pond business to the Triton Fund a private independent European investment fund Investors in the Triton Fund include European insurances and banks as well as significant American institutions The Triton Fund paid 238 5 million US for the Tetra business Three years later on April 29 2005 Tetra Holding GmbH was acquired by Spectrum Brands a global consumer products company 5 Tetra Company in the news editCriticisms edit The Tetra Company was heavily criticized by the marine fishkeeping community after its appearance on Good Morning America in which it claimed that one of its kits a 10 gallon 37 3 liters aquarium and filter could support the fish from Finding Nemo a Regal Tang and Ocellaris Clownfish Most hobbyists pointed out that the Tang alone needs a much larger aquarium at least 4 in length and that it would die in such conditions 6 However a 10 gallon saltwater aquarium could successfully house an Ocellaris Clownfish without the Tang 7 See also editFish foodReferences editFootnotes edit About Tetra Fish Company Tetra Aquarium tetra fish com Retrieved 2016 07 14 Tetra Werke Company Profile U S Website Spectrum Brands Inc Blacksburg VA U S A date retrieved 28 May 2007 Archived from the original on 22 March 2016 Retrieved 17 May 2007 Hermann Simon mentioned this company in his correspondent Book as an example of a Hidden Champion Simon Hermann Hidden Champions of the 21st Century Success Strategies of unknown World Market Leaders London Springer 2009 ISBN 978 0 387 98147 5 a b Tetra Werke Company History and Profile Tetra Partner for Fishkeeping and Ponds Tetra Germany Website Tetra GmbH Herrenteich 7849324 Melle Germany date retrieved 28 May 2007 Company News RAYOVAC to buy Tetra German Maker of Pet Supplies New York Times March 16 2005 Morning News ABC s Good Morning America to Install Pond Wet Garden News Magazine June 24 2005 Archived May 10 2007 at the Wayback Machine Ocellaris Clownfish Care ocellarisclownfish com Ocellaris Clownfish Retrieved 18 November 2014 Bibliography edit Stock Up on Rumors At Warner Lambert New York Times February 10 1996 Saturday by REUTERS NYT Business Financial Desk Late Edition Final Section 2 Page 50 Column 3 257 words Tetra Plans Pond Support in 2005 and TetraCare website feature article from Water Garden News Magazine August 5 2004 Spectrum Brands Acquires Jungle Labs Water Garden News Magazine September 2 2005 Retrieved from https en wikipedia org w index php title Tetra company amp oldid 1147681588, wikipedia, wiki, book, books, library,

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