TechTarget is an American company which offers data-driven marketing services to business-to-business technology vendors. It uses purchase intent data gleaned from the readership of its 140 + technology focused web sites to help tech vendors reach buyers actively researching relevant IT products and services.[1]
TechTarget was founded in 1999 by Greg Strakosch and Don Hawk as a spin-off of United Communications Group (UCG). In 2001, the company was recognized by B2B Magazine on the Media Power 50 list.[2] In 2005, AdAge named CEO Greg Strakosch a Top 25 Newsmaker.[3]
In 2016, TechTarget named Michael Cotoia as CEO and board member, and elected Greg Stakosch as executive chairman.[4] The company had its initial public offering in May 2007, listing on the NASDAQ exchange with symbol TTGT.[5]
Since launch, the company has made several acquisitions aimed at building its technology content reach: In 2003, TechTarget acquired Information Security Magazine.[8] In 2004, the company acquired publications including: Bitpipe.com,[9] TheServerSide.com and TheServerSide.net.[10] In 2007 (the year the company went public), TechTarget acquired KnowledgeStorm for $58 million.[11] In 2008, TechTarget acquired BrianMadden.com and BriForum.[12] The company acquired LeMagIT[13] and opened local operations in France. In 2011, it made a significant acquisition[14] of Uk-based Computer Weekly, which had been published as a weekly print magazine by Reed Business Information for more than 45 years.
The company launched its current purchase intent data services (IT Deal Alert) for technology vendors in 2014 and has since added to the portfolio with a product called Priority Engine.[15] In 2020, TechTarget acquired technology webinar company BrightTALK.[16] In late 2020 the firm also announced the acquisition of IT analyst firm Enterprise Strategy Group.[17]
^"TechTarget Acquires Enterprise Strategy Group (ESG), a Leading Provider of Decision-Support Content for Enterprise Tech Buyers and Sellers". TechTarget. 4 January 2021. Retrieved 2021-02-22.
^"TechTarget Acquires Enterprise Strategy Group (ESG), a Leading Provider of Decision-Support Content for Enterprise Tech Buyers and Sellers". TechTarget. 4 January 2021. Retrieved 2021-02-22.
External linksedit
Official website
eVero Corporation
December 01, 2023
techtarget, american, company, which, offers, data, driven, marketing, services, business, business, technology, vendors, uses, purchase, intent, data, gleaned, from, readership, technology, focused, sites, help, tech, vendors, reach, buyers, actively, researc. TechTarget is an American company which offers data driven marketing services to business to business technology vendors It uses purchase intent data gleaned from the readership of its 140 technology focused web sites to help tech vendors reach buyers actively researching relevant IT products and services 1 TechTargetTypePublicTraded asNasdaq TTGTS amp P 600 componentRussell 2000 componentIndustryMarketingFounded1999HeadquartersNewton MassachusettsProductsDigital marketingWebsitewww wbr techtarget wbr comTechTarget Inc was founded in 1999 and is headquartered in Newton Massachusetts with offices in London Munich Paris San Francisco Singapore and Sydney History editTechTarget was founded in 1999 by Greg Strakosch and Don Hawk as a spin off of United Communications Group UCG In 2001 the company was recognized by B2B Magazine on the Media Power 50 list 2 In 2005 AdAge named CEO Greg Strakosch a Top 25 Newsmaker 3 In 2016 TechTarget named Michael Cotoia as CEO and board member and elected Greg Stakosch as executive chairman 4 The company had its initial public offering in May 2007 listing on the NASDAQ exchange with symbol TTGT 5 Its current board of directors includes EMC Corporation founder Roger Marino former Atlanta Hawks co owner Bruce Levenson former CFO of the New York Times Co 6 7 CEO Michael Cotoia and executive chairman Greg Strakosch Since launch the company has made several acquisitions aimed at building its technology content reach In 2003 TechTarget acquired Information Security Magazine 8 In 2004 the company acquired publications including Bitpipe com 9 TheServerSide com and TheServerSide net 10 In 2007 the year the company went public TechTarget acquired KnowledgeStorm for 58 million 11 In 2008 TechTarget acquired BrianMadden com and BriForum 12 The company acquired LeMagIT 13 and opened local operations in France In 2011 it made a significant acquisition 14 of Uk based Computer Weekly which had been published as a weekly print magazine by Reed Business Information for more than 45 years The company launched its current purchase intent data services IT Deal Alert for technology vendors in 2014 and has since added to the portfolio with a product called Priority Engine 15 In 2020 TechTarget acquired technology webinar company BrightTALK 16 In late 2020 the firm also announced the acquisition of IT analyst firm Enterprise Strategy Group 17 References edit TTGT Nasdaq com B2B Magazine on the Media Power 50 list AdAge named CEO Greg Strakosch a Top 25 Newsmaker TechTarget named Michael Cotoia as CEO and board member and elected Greg Stakosch as executive chairman Prospectus US Securities and Exchange Commission May 16 2007 Retrieved November 7 2016 Leonard P Forman Robert D Burke acquired Information Security Magazine publications including Bitpipe com TheServerSide com and TheServerSide net acquired KnowledgeStorm for 58 million Techtarget buys Brian Madded company cbsnews com Techtarget acquired LeMagIT yahoo com TechTarget buys RBIS Computer Weekly foliomag com Priority Engine TechTarget Acquires Enterprise Strategy Group ESG a Leading Provider of Decision Support Content for Enterprise Tech Buyers and Sellers TechTarget 4 January 2021 Retrieved 2021 02 22 TechTarget Acquires Enterprise Strategy Group ESG a Leading Provider of Decision Support Content for Enterprise Tech Buyers and Sellers TechTarget 4 January 2021 Retrieved 2021 02 22 External links editOfficial website eVero Corporation Retrieved from https en wikipedia org w index php title TechTarget amp oldid 1177318838, wikipedia, wiki, book, books, library,
