Sut Jhally (b. 1955) is a professor of communication at the University of Massachusetts Amherst, whose work focuses on cultural studies, advertising, media, and consumption.[1] He is the producer of over 40 documentaries on media literacy topics and the founder and executive director of the Media Education Foundation.[2]
Jhally in Vancouver, 2013
The Media Education Foundation (MEF) is a non-profit established in 1992 which "produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political, and cultural impact of American mass media." Their aim is to inspire students to think critically and in new ways about the hyper-mediated world around them.[3]
Also the author of 6 books and numerous scholarly and popular articles, Jhally is a public speaker and teacher. He has won the "Distinguished Communist Award" at the University of Massachusetts, Amherst, where the student newspaper has also voted him "Best Professor." He has shown his films and lectured at many colleges and universities nationally and internationally. He was named one of New Woman magazine's "People of the Year" in 1992.[2] Jhally taught both undergraduate and graduate level courses which focused on media, public relations and propaganda, as well as gender, sex and representation.
Jhally, in a speech from 2010 on the threat of advertising, states that "advertising is the most powerful and sustained system of propaganda in human history and its cumulative cultural and political effects unless very quickly checked will be responsible for destroying the world as we know it. In the process of achieving this the masters of the advertising system, global corporations bent on nothing but private profits, will be responsible for the deaths of millions of people, mostly non-Western. In addition the peoples of the world will be prevented from achieving true happiness. Simply stated our survival as a species is dependent upon minimizing the threat from advertising and the commercial culture that has spawned it."[4]
In his 1991 video Dreamworlds he describes the image of women in music videos as male adolescent fantasies: young and pretty, willing and eager to please men, saying no when meaning yes, often reduced to outward appearances and body parts. He concludes that an unhealthy attitude towards sexual violence can be fostered by these videos, and calls for balancing them with other cultural representations of sexuality. When MTV complained about his use of parts of copyrighted music videos, he claimed fair use and contacted the media about the story.[6]
In the 2004 video Hijacking Catastrophe he argues that the "War on Terror" has been used by U.S. officials as a pretext to project military power across the world.[7]
Laurie Meeker of Evergreen State College criticized Sut's Dreamworlds for "failing to draw attention to his own manipulations of the medium" of rock video.[8]
Video documentaries
Pack of Lies – the Advertising of Tobacco (with Jean Kilbourne) (1992)
Reel Bad Arabs: How Hollywood Vilifies a People (2006), based on Jack Shaheen's 2001 book Reel Bad Arabs
Dreamworlds 3: Desire, Sex & Power in Music Video (2007)
The Codes of Gender (2010)
The Occupation of the American Mind: Israel's Public Relations War in the United States (2016)
Advertising at the Edge of the Apocalypse (2017)
Books
Cultural Politics in Contemporary America, edited by Ian H. Angus and Sut Jhally (Routledge, 1988), ISBN0-415-90010-7
Enlightened Racism (with Justin Lewis), (1992), ISBN0-8133-1419-4. Argues that The Cosby Show reinforced the myth that Blacks who don't "make it" have only themselves to blame.
jhally, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, this, biography, living, person, needs, additional, citations, verification, please, help, adding, reliable, sou. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This biography of a living person needs additional citations for verification Please help by adding reliable sources Contentious material about living persons that is unsourced or poorly sourced must be removed immediately especially if potentially libelous or harmful Find sources Sut Jhally news newspapers books scholar JSTOR April 2014 Learn how and when to remove this template message This biographical article is written like a resume Please help improve it by revising it to be neutral and encyclopedic May 2013 Learn how and when to remove this template message Sut Jhally b 1955 is a professor of communication at the University of Massachusetts Amherst whose work focuses on cultural studies advertising media and consumption 1 He is the producer of over 40 documentaries on media literacy topics and the founder and executive director of the Media Education Foundation 2 Jhally in Vancouver 2013 The Media Education Foundation MEF is a non profit established in 1992 which produces and distributes documentary films and other educational resources to inspire critical reflection on the social political and cultural impact of American mass media Their aim is to inspire students to think critically and in new ways about the hyper mediated world around them 3 Also the author of 6 books and numerous scholarly and popular articles Jhally is a public speaker and teacher He has won the Distinguished Communist Award at the University of Massachusetts Amherst where the student newspaper has also voted him Best Professor He has shown his films and lectured at many colleges and universities nationally and internationally He was named one of New Woman magazine s People of the Year in 1992 2 Jhally taught both undergraduate and graduate level courses which focused on media public relations and propaganda as well as gender sex and representation Jhally in a speech from 2010 on the threat of advertising states that advertising is the most powerful and sustained system of propaganda in human history and its cumulative cultural and political effects unless very quickly checked will be responsible for destroying the world as we know it In the process of achieving this the masters of the advertising system global corporations bent on nothing but private profits will be responsible for the deaths of millions of people mostly non Western In addition the peoples of the world will be prevented from achieving true happiness Simply stated our survival as a species is dependent upon minimizing the threat from advertising and the commercial culture that has spawned it 4 Jhally was born in Kenya and raised in England After completing his undergraduate work at the University of York in England he moved to Canada after accepting a scholarship to the University of Victoria He continued his studies at Simon Fraser University where he received his PhD 5 Contents 1 Works 1 1 Criticism 1 2 Video documentaries 1 3 Books 1 4 Articles 2 References 3 External linksWorks EditJhally is often highly critical of popular culture advertising as well as various aspects of US foreign policy See also Criticism of American foreign policy In his 1991 video Dreamworlds he describes the image of women in music videos as male adolescent fantasies young and pretty willing and eager to please men saying no when meaning yes often reduced to outward appearances and body parts He concludes that an unhealthy attitude towards sexual violence can be fostered by these videos and calls for balancing them with other cultural representations of sexuality When MTV complained about his use of parts of copyrighted music videos he claimed fair use and contacted the media about the story 6 In the 2004 video Peace Propaganda amp the Promised Land he attempts to establish the influence of Israeli propaganda and PR on the United States public opinion regarding the Israeli Palestinian conflict In the 2004 video Hijacking Catastrophe he argues that the War on Terror has been used by U S officials as a pretext to project military power across the world 7 In his 2006 video Reel Bad Arabs he explores the vilification of Arabs in American cinema following Jack Shaheen s 2001 book Reel Bad Arabs Criticism Edit Laurie Meeker of Evergreen State College criticized Sut s Dreamworlds for failing to draw attention to his own manipulations of the medium of rock video 8 Video documentaries Edit Pack of Lies the Advertising of Tobacco with Jean Kilbourne 1992 The Killing Screens with George Gerbner 1994 The Date Rape Backlash 1994 Slim Hopes with Jean Kilbourne 1995 Dreamworlds II Desire Sex Power in Music Video 1997 Advertising and the End of the World 1998 Off the Straight and Narrow with Katherine Sender 1998 Tough Guise Men Violence and the Crisis in Masculinity with Jackson Katz 1999 Killing Us Softly 3 with Jean Kilbourne 1999 Wrestling with Manhood Boys Bullying amp Battering with Jackson Katz 2002 No Logo 2003 based on Naomi Klein s book No Logo Playing UnFair The Media Image of the Female Athlete 2003 Hijacking Catastrophe 9 11 Fear amp the Selling of American Empire with Jeremy Earp 2004 Peace Propaganda amp the Promised Land with Bathsheba Ratzkoff 2004 Reel Bad Arabs How Hollywood Vilifies a People 2006 based on Jack Shaheen s 2001 book Reel Bad Arabs Dreamworlds 3 Desire Sex amp Power in Music Video 2007 The Codes of Gender 2010 The Occupation of the American Mind Israel s Public Relations War in the United States 2016 Advertising at the Edge of the Apocalypse 2017 Books Edit Cultural Politics in Contemporary America edited by Ian H Angus and Sut Jhally Routledge 1988 ISBN 0 415 90010 7 Enlightened Racism with Justin Lewis 1992 ISBN 0 8133 1419 4 Argues that The Cosby Show reinforced the myth that Blacks who don t make it have only themselves to blame The Codes of Advertising 1999 ISBN 0 415 90353 X Social Communication in Advertising with William Leiss Stephen Kline and Jacqueline Botterill 2004 ISBN 0 415 96676 0 The Spectacle of Accumulation essays in culture media amp politics 2006 ISBN 0 8204 7904 7Articles Edit Advertising at the Edge of the Apocalypse in Robin Andersen and Lance Strate eds Critical studies in media commercialism New York 2000References Edit Media Education Foundation educational documentary films Archived from the original on October 19 2002 a b Sut Jhally lecture topics Professor Sut Jhally PhD About MEF Media Education Foundation Advertising amp the Perfect Storm Sut Jhally YouTube Shop Till You Stop Archived November 21 2006 at the Wayback Machine A Professor s Class Video Runs Into an MTV Protest The New York Times 18 May 1991 Anita Gates A Plan to Create a New World Order The New York Times 10 September 2004 Meeker Laurie March 1 1993 Whose Fantasy Sut Jhally s Dreamworld Visual Anthropology Review 9 1 123 130 doi 10 1525 var 1993 9 1 123 External links Edit Wikimedia Commons has media related to Sut Jhally Official website Sut Jhally s page at U Mass Amherst NYT Filmography Sut Jhally at IMDb Sut Jhally v James Twitchell What s wrong with advertising a debate Stay Free magazine 16 Summer 1999 Retrieved from https en wikipedia org w index php title Sut Jhally amp oldid 1135628776, wikipedia, wiki, book, books, library,
