Subaru of America
Coordinates: 39°55′20″N 75°02′46″W / 39.9223326°N 75.0460762°W
Subaru of America, Inc. (commonly known as SOA), based in Camden, New Jersey, is the United States-based distributor of Subaru's brand vehicles. SOA is a subsidiary of Subaru Corporation of Japan. The company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers throughout the United States. SOA also plays a minor role in the design of vehicles for the U.S. market, working with Subaru Corporation and Subaru Research and Development to help convey American consumer preferences.
| Type | Subsidiary |
|---|---|
| Founded | 1968; in Bala Cynwyd, Pennsylvania, U.S. |
| Headquarters | , |
Key people | Tomomi Nakamura[1][2] (Chairman of the Board and CEO, Subaru of America) Thomas J. Doll,[3][4] (President, Chief Executive Officer and Chief Financial Officer, Subaru of America) |
| Products | Subaru vehicles in the United States market |
Number of employees | 5,900[5] |
| Parent | Subaru Corporation |
| Website | Subaru.com |
In 1967, Malcolm Bricklin approached Subaru with the idea of bringing the tiny Subaru 360 to the United States. After a great deal of regulatory red tape and negotiation, Bricklin made a deal with Subaru. Bricklin formed Subaru of America, Inc. to sell Subaru franchises and later brought in Harvey Lamm as the COO.
Subaru of America established the Eastern Division in 1968 in Bala Cynwyd, Pennsylvania at 555 City Line Avenue, and the Western Division at 1000 West Coast Hwy, Newport Beach, California.[6] The headquarters later moved to Pennsauken, New Jersey and then Cherry Hill, New Jersey. In 1986, it was fully acquired by Fuji Heavy Industries (now named Subaru Corporation).
In 1989, Fuji Heavy Industries and then-partner Isuzu opened a joint factory in Lafayette, Indiana, called Subaru-Isuzu Automotive, Inc., or SIA, which initially manufactured the Subaru Legacy and Isuzu Rodeo. In 2001, Isuzu sold its stake in the plant to FHI for $1 due to flagging sales and it was renamed Subaru of Indiana Automotive, Inc. SIA has been designated a backyard wildlife Habitat by the National Wildlife Federation, and has achieved a zero-landfill production designation. SOA is SIA's largest customer, being the sole distributor in the United States for SIA produced vehicles, although SIA also ships vehicles to Canada and various other countries for sale by other Subaru Affiliates and independent distributors. SOA also utilizes SIA's two mile test track and off-road course for dealer incentive programs and training.
Subaru built a new 250,000 square foot headquarters in Camden, New Jersey and relocated there in 2018. In May 2019 demolition started on the previous Subaru building in Cherry Hill.[7]
Products
Subaru cars available in the United States, which are sold by SOA:
Present models
- Subaru Legacy 1990–present
- Subaru Impreza 1993–present
- Subaru Impreza WRX (now known simply as WRX) 2002–present
- Subaru Outback 1996–present
- Subaru Forester 1997–present
- Subaru BRZ 2013–present
- Subaru Crosstrek 2013–present
- Subaru Ascent 2019–present
- Subaru Solterra 2022–present
Past models
- Subaru 360 1968–1970
- Subaru 1100 1971
- Subaru 1300 1972
- Subaru 1400 1973–1976
- Subaru 1600 1977–1979
- Subaru BRAT 1978–1987
- Subaru DL/GL 1980–1989
- Subaru XT 1985–1991
- Subaru Justy 1987–1994
- Subaru Loyale 1990–1994
- Subaru SVX 1992–1997
- Subaru Baja 2003–2006
- Subaru Tribeca 2006–2014
- Subaru Impreza WRX STI (later known simply as WRX STI) 2004–2021
Motorsports
With the rise of rally racing, and the import scene in the U.S., the introduction of the highly anticipated Subaru Impreza WRX in 2001 was successful in bringing high performance, AWD compact cars into the sports car mainstream. Subaru supplies a factory-backed team for Rally America, and has won the driver's title in five of the seasons.[8]
Starting in 2006, Subaru of America sponsored the Subaru Road Racing Team (SRRT) with a Subaru Legacy 2.5 GT Spec-B in the Grand-Am Street Tuner class. In 2010, SRRT campaigns a WRX STI in the Grand Sport class.[9]
See also
- Subaru
- Subaru Industrial Power Products
- Subaru of Indiana Automotive
- Subaru Park, a soccer stadium near Philadelphia sponsored by Subaru of America
- Toyota Motor Sales, U.S.A., Inc.
References
- ^ "Subaru U.S. Media Center - Tomomi Nakamura".
- ^ "Tomomi Nakamura is Subaru of America CEO starting April 1".
- ^ "Subaru U.S. Media Center - Thomas Doll".
- ^ "Thomas J. Doll: Executive Profile & Biography - Bloomberg".
- ^ "Subaru-Indiana Automotive". www.forbes.com.
- ^ "Once "Cheap and Ugly," the Subaru 360 is having an unexpected moment". Hagerty. The Hagerty Group. Retrieved 14 January 2021.
- ^ "Subaru - New Camden Home".
- ^ . TheRallyBlog.com. 2009-08-30. Archived from the original on 2012-03-12. Retrieved 2010-09-23.
- ^ "Subaru Impreza WRX STI SRRT racecars". Carsession.com. 2010-02-01. Retrieved 2010-09-23.
External links
- Subaru of America official site
- Subaru Global official site