The STER, (short for Stichting Ether Reclame, in English: "Foundation for Ether Advertisement") is responsible for the broadcast of radio and television ads on the Dutch media service NPO. With the income from these, parts of the costs of public broadcasting are paid for.
STER's previous logo used from 25 August 1965 to 7 November 2001
STER was founded in 1965 as the Stichting tot Uitzenden van Reclame ("Foundation for the Broadcasting of Advertisements"); the name was changed to the present name that same year. STER is most famous for Loeki de Leeuw, an animated puppet which appeared at the beginning and ending of all of STER's commercials from 1972 until 2004, and again in 2019 and from 2021 onwards.
STER may not use more than 10% of the airtime per year on advertisement and daily not more than 15% and also not air ads within programs (as happens on the Dutch commercial stations). For programming with long runtimes, like UEFA Champions League events, they consider the pregame (produced by NOS), each half of the game (first half produced by AVRO, second half produced by KRO), halftime (produced by NCRV), and the postgame (produced by VARA) as separate standalone programs in their programming guide and air ads between them.[1] STER is responsible for the contents of the ads which have to be strictly separate from the programs on the public networks and not influence the programming. Complaints about ads can be made at the Reclame Code Commissie[2] (in English: "Advertising Code Committee", comparable to the Advertising Standards Authority in the UK). STER contributes about 200 million euro to the total budget of 900 million euro (2013) of the Dutch Public Broadcaster.
On 8 November 2001, STER introduced a new logo for the first time of 36 years since its establishment in 1965. The 36-year-old four-blocked diamond-cube logo was confined to history after 36 years of legal competition, and was replaced by a blue-lined diamond that contains the "Ster" wordmark which uses the Franklin Gothic typeface. The new logo debuted on STER's website on 2 January 2002
stichting, ether, reclame, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, . This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Stichting Ether Reclame news newspapers books scholar JSTOR May 2012 Learn how and when to remove this message The STER short for Stichting Ether Reclame in English Foundation for Ether Advertisement is responsible for the broadcast of radio and television ads on the Dutch media service NPO With the income from these parts of the costs of public broadcasting are paid for Stichting Ether ReclameSTER s current logo since 8 November 2001 TypePublic broadcasterCountryNetherlandsAvailabilityNetherlandsFounded1965TV stationsNPO 1 NPO 2 NPO 3Radio stationsNPO Radio 1 NPO Radio 2 NPO 3FM NPO Klassiek NPO Radio 5 NPO FunXOfficial websitester nl STER s previous logo used from 25 August 1965 to 7 November 2001 STER was founded in 1965 as the Stichting tot Uitzenden van Reclame Foundation for the Broadcasting of Advertisements the name was changed to the present name that same year STER is most famous for Loeki de Leeuw an animated puppet which appeared at the beginning and ending of all of STER s commercials from 1972 until 2004 and again in 2019 and from 2021 onwards STER may not use more than 10 of the airtime per year on advertisement and daily not more than 15 and also not air ads within programs as happens on the Dutch commercial stations For programming with long runtimes like UEFA Champions League events they consider the pregame produced by NOS each half of the game first half produced by AVRO second half produced by KRO halftime produced by NCRV and the postgame produced by VARA as separate standalone programs in their programming guide and air ads between them 1 STER is responsible for the contents of the ads which have to be strictly separate from the programs on the public networks and not influence the programming Complaints about ads can be made at the Reclame Code Commissie 2 in English Advertising Code Committee comparable to the Advertising Standards Authority in the UK STER contributes about 200 million euro to the total budget of 900 million euro 2013 of the Dutch Public Broadcaster On 8 November 2001 STER introduced a new logo for the first time of 36 years since its establishment in 1965 The 36 year old four blocked diamond cube logo was confined to history after 36 years of legal competition and was replaced by a blue lined diamond that contains the Ster wordmark which uses the Franklin Gothic typeface The new logo debuted on STER s website on 2 January 2002References edit NOS Televisie Gids Archived from the original on 2009 12 16 Information about the Dutch Advertising Code in EnglishExternal links edit nbsp Media related to Stichting Ether Reclame at Wikimedia Commons Official website in Dutch nbsp This Dutch television related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Stichting Ether Reclame amp oldid 1183356905, wikipedia, wiki, book, books, library,
