Stephan Noller (born January 6, 1970) is a German internet-entrepreneur, founder and CEO of the nugg.ad predictive behavioral targeting company, and former chairman of the IAB Europe Policy Committee.[1]
Stephan Noller studied psychology at the University of Cologne, earning honors with distinction for his thesis "Mental Models and Web Navigation". In professional publications and research studies Noller concentrated on theories as to what conclusions could be drawn from users' online behavior. His roots come from Fraunhofer Society,[2] where he worked on machine learning algorithms to predict user's interests and demographics out of behavioral data. After developing a new process for measuring internet coverage for the industry association AGOF while working at TNS Emnid, he created an online advertising targeting system based on automated profiling for TNS Infratest in 2006: Predictive Behavioral Targeting by nugg.ad. Besides continually developing this system, he was also active for United Internet Media, and published portals such as web.de (named TGP) and gmx.de.
The Predictive Behavioral Targeting system became the first targeting system to be granted the data privacy seal of The Independent Centre for Privacy Protection (ULD) in Schleswig-Holstein, Germany, and was also granted the EuroPriSe seal[3] (funded by the European Commission under its eTEN programme) in 2009 for using a preceding anonymization process that filtered IP addresses reliably, compliant with the central data austerity criterion of data protection. The German government awarded Noller and Richard Hutton a patent for the system in February 2015.[4] The company nugg.ad was sold to Deutsche Post DHL in 2010.[5]
In 2009, Noller was elected chairman of the IAB Europe Policy Committee, where he represented the interests of the European internet industry to political committees at the continent level, influenced market developments, and responded to challenges to data privacy caused by data-driven internet business models. On 14 April 2011, the committee headed a broad coalition of associations, companies, and tech providers of the European online industry in presenting a self-regulation model to the public;[6] it addressed the loophole regarding the realization of the ePrivacy directive towards the European Commission[clarification needed] and sought to bring more transparency and control to consumers regarding online behavioral advertising.
In appreciation of his activities and work, Noller was awarded the "Best Personality" award at the 2012 Marketing and Interactive Excellence Awards Europe.[7] Since 2012 he is a columnist for the leading data driven-advertising blog ExchangeWire.[8] From 2013 to 2019 he was appointed to the Council of Advisors on Digital Economy to the Federal Ministry of Economics and Energy, the "Beirat Junge Digitale Wirtschaft",[9] and to the Rheinland Palatine's state Council for Digital Development and Culture.[10]
In 2014 Noller Co-founded the company Ubirch GmbH that offers a system for device security based on cryptography and blockchain technology. The company implemented ways of securing medical data records and making the verifiable for third parties in a privacy friendly way. The technology was used during the Covid pandemic to secure Covid test-results and vaccination status records.[11] In a consortium with IBM, govdigital and Bechtle Ubirch is running the system behind the german national digital covid vaccination pass system.[citation needed]
Referencesedit
^. Archived from the original on February 13, 2013.
^"Stephan Noller". iMedia Connection. Retrieved 2 July 2013.
^. EuroPrise. Archived from the original on 14 August 2011. Retrieved 2 July 2013.
^Ad targeting platform nugg.ad acquired by Deutsche Post, 25 August 2010, retrieved 2021-06-22
^. IAB Europe. 14 April 2011. Archived from the original on 17 April 2011.
^"IAB Europe announces MIXX Awards winners". Interact. 18 June 2012.
^Noller, Stephan (14 January 2013). "Programmatic Premium: The Industry's Main Challenge For 2013". ExchangeWire.
^Advisory Boards at the Federal Ministry for Economic Affairs and Energy, retrieved 2021-06-22
^Landesrat für digitale Entwicklung und Kultur, retrieved 2021-06-22
^Frankfurt Airport is using IOTA to verify COVID-19 test results, 11 January 2021, retrieved 2021-06-22
Further readingedit
O'Brien, Kevin J. (18 September 2011). "Setting Boundaries for Internet Privacy". The New York Times.
Davenport, Claire (3 April 2012). "Web privacy rules turn poachers into gamekeepers". Reuters.
External linksedit
nugg.ad
Stephan Noller presenting at Webit Congress 2011, on the topic of online marketing (video footage).
Interview with Noller about branding campaigns at Webit Congress 2010 (video footage).
April 15, 2024
stephan, noller, born, january, 1970, german, internet, entrepreneur, founder, nugg, predictive, behavioral, targeting, company, former, chairman, europe, policy, committee, 2016, contents, career, references, further, reading, external, linkscareer, edit, stu. Stephan Noller born January 6 1970 is a German internet entrepreneur founder and CEO of the nugg ad predictive behavioral targeting company and former chairman of the IAB Europe Policy Committee 1 Stephan Noller 2016 Contents 1 Career 2 References 3 Further reading 4 External linksCareer editStephan Noller studied psychology at the University of Cologne earning honors with distinction for his thesis Mental Models and Web Navigation In professional publications and research studies Noller concentrated on theories as to what conclusions could be drawn from users online behavior His roots come from Fraunhofer Society 2 where he worked on machine learning algorithms to predict user s interests and demographics out of behavioral data After developing a new process for measuring internet coverage for the industry association AGOF while working at TNS Emnid he created an online advertising targeting system based on automated profiling for TNS Infratest in 2006 Predictive Behavioral Targeting by nugg ad Besides continually developing this system he was also active for United Internet Media and published portals such as web de named TGP and gmx de The Predictive Behavioral Targeting system became the first targeting system to be granted the data privacy seal of The Independent Centre for Privacy Protection ULD in Schleswig Holstein Germany and was also granted the EuroPriSe seal 3 funded by the European Commission under its eTEN programme in 2009 for using a preceding anonymization process that filtered IP addresses reliably compliant with the central data austerity criterion of data protection The German government awarded Noller and Richard Hutton a patent for the system in February 2015 4 The company nugg ad was sold to Deutsche Post DHL in 2010 5 In 2009 Noller was elected chairman of the IAB Europe Policy Committee where he represented the interests of the European internet industry to political committees at the continent level influenced market developments and responded to challenges to data privacy caused by data driven internet business models On 14 April 2011 the committee headed a broad coalition of associations companies and tech providers of the European online industry in presenting a self regulation model to the public 6 it addressed the loophole regarding the realization of the ePrivacy directive towards the European Commission clarification needed and sought to bring more transparency and control to consumers regarding online behavioral advertising In appreciation of his activities and work Noller was awarded the Best Personality award at the 2012 Marketing and Interactive Excellence Awards Europe 7 Since 2012 he is a columnist for the leading data driven advertising blog ExchangeWire 8 From 2013 to 2019 he was appointed to the Council of Advisors on Digital Economy to the Federal Ministry of Economics and Energy the Beirat Junge Digitale Wirtschaft 9 and to the Rheinland Palatine s state Council for Digital Development and Culture 10 In 2014 Noller Co founded the company Ubirch GmbH that offers a system for device security based on cryptography and blockchain technology The company implemented ways of securing medical data records and making the verifiable for third parties in a privacy friendly way The technology was used during the Covid pandemic to secure Covid test results and vaccination status records 11 In a consortium with IBM govdigital and Bechtle Ubirch is running the system behind the german national digital covid vaccination pass system citation needed References edit Stephan Noller was elected chairman of the IAB Europe Poly Committee in 2009 Archived from the original on February 13 2013 Stephan Noller iMedia Connection Retrieved 2 July 2013 European Privacy Seal for nugg ad EuroPrise Archived from the original on 14 August 2011 Retrieved 2 July 2013 Pradiktives verhaltensorientiertes Targeting Predictive behavioral targeting oriented retrieved 2016 01 07 Ad targeting platform nugg ad acquired by Deutsche Post 25 August 2010 retrieved 2021 06 22 Europe s Online Advertising Industry Releases Self Regulation Framework IAB Europe 14 April 2011 Archived from the original on 17 April 2011 IAB Europe announces MIXX Awards winners Interact 18 June 2012 Noller Stephan 14 January 2013 Programmatic Premium The Industry s Main Challenge For 2013 ExchangeWire Advisory Boards at the Federal Ministry for Economic Affairs and Energy retrieved 2021 06 22 Landesrat fur digitale Entwicklung und Kultur retrieved 2021 06 22 Frankfurt Airport is using IOTA to verify COVID 19 test results 11 January 2021 retrieved 2021 06 22Further reading editO Brien Kevin J 18 September 2011 Setting Boundaries for Internet Privacy The New York Times Davenport Claire 3 April 2012 Web privacy rules turn poachers into gamekeepers Reuters External links editnugg ad Stephan Noller presenting at Webit Congress 2011 on the topic of online marketing video footage Interview with Noller about branding campaigns at Webit Congress 2010 video footage Retrieved from https en wikipedia org w index php title Stephan Noller amp oldid 1180074177, wikipedia, wiki, book, books, library,
