The St. Louis American is a weekly newspaper serving the African-American community of St. Louis, Missouri. The first issue appeared in March 1928. In 1930, the newspaper started a "Buy Where You Can Work" campaign. Donald Suggs along with two other investors purchased majority shares in the newspaper in 1981, and in 1984 Suggs became the majority stockholder and publisher.[1]
St. Louis' only African American newspaper continuously published since 1928, and the longest continuously published weekly newspaper in the St. Louis area, The St. Louis American newspaper has emerged as the single largest weekly newspaper in the entire state of Missouri.[citation needed]
The St. Louis American was founded by Judge Nathan B. Young Jr and several African American businessmen, including Homer G. Phillips. At the time, the American was an eight-page "paid" tabloid, with a circulation of just over 2,000. In came Nathaniel Sweets less than a year later. Sweets helped keep the American alive for more than 45 years as an owner-publisher. Throughout the 1940s, 1950s, 1960s, and 1970s, the American continued to gain respect and readership,[citation needed] through its venerable editor Bennie G. Rodgers, who worked for the paper for more than 50 years, and is still known as the "dean of black journalism in St. Louis".[citation needed]
Current publisher Donald M. Suggs took the reins of The St. Louis American in the early 1980s. When Suggs took over the newspaper, it had a circulation of approximately 4,400. His first major change: the paper had to move from being a limited-circulation paid newspaper to a widely circulated free weekly newspaper to effectively and efficiently reach the rapidly growing (and more broadly dispersing) African American population in the St. Louis area.[2]
Awardsedit
The St. Louis American has garnered more than 100 local, regional, and national awards for excellence in journalism, design, and commitment to the community, including being named 'Newspaper of the Year' by the Local Media Association in 2015. The American has been named the '#1 African-American Newspaper in the Nation' 12 times in recent years by the National Newspaper Publishers Association, including five straight years from 2012 to 2016; is a five-time recipient of Missouri Press Association's first place award for General Excellence; and, received the Missouri Gold Cup Award six times in the last decade.[3] The newspaper's publisher, Donald M. Suggs was named 'Publisher of the Year' by the NNPA in 2016.[4]
N. A. Sweets joined the St. Louis American staff as their first advertising manager in 1928. In 1933 Sweets bought out the remaining shareholders and became editor and publisher of the St. Louis American, which he remained until his retirement in 1981. His wife, Melba A Sweets, wrote a weekly column, "We're Tellin'", for more than thirty years.
External linksedit
Official website
Referencesedit
^JoAnn Adams Smith, Selected Neighbors and Neighborhoods of North Saint Louis and Selected Related Events (St. Louis: Friends of Vaughn Cultural Center, 1988), pp. 7–8.
^"History". St. Louis American. Retrieved 2016-06-30.
^"Recognition". St. Louis American. Retrieved 2023-04-18.
^"Awards". St. Louis American. Retrieved 2016-06-30.
November 28, 2023
louis, american, weekly, newspaper, serving, african, american, community, louis, missouri, first, issue, appeared, march, 1928, 1930, newspaper, started, where, work, campaign, donald, suggs, along, with, other, investors, purchased, majority, shares, newspap. The St Louis American is a weekly newspaper serving the African American community of St Louis Missouri The first issue appeared in March 1928 In 1930 the newspaper started a Buy Where You Can Work campaign Donald Suggs along with two other investors purchased majority shares in the newspaper in 1981 and in 1984 Suggs became the majority stockholder and publisher 1 The St Louis AmericanTypeWeekly newspaperFoundedMarch 1928 95 years ago 1928 03 LanguageEnglishCitySt Louis MissouriCountryUnited StatesWebsitewww wbr stlamerican wbr comMedia of the United StatesList of newspapers Contents 1 History 2 Awards 3 See also 4 External links 5 ReferencesHistory editSt Louis only African American newspaper continuously published since 1928 and the longest continuously published weekly newspaper in the St Louis area The St Louis American newspaper has emerged as the single largest weekly newspaper in the entire state of Missouri citation needed The St Louis American was founded by Judge Nathan B Young Jr and several African American businessmen including Homer G Phillips At the time the American was an eight page paid tabloid with a circulation of just over 2 000 In came Nathaniel Sweets less than a year later Sweets helped keep the American alive for more than 45 years as an owner publisher Throughout the 1940s 1950s 1960s and 1970s the American continued to gain respect and readership citation needed through its venerable editor Bennie G Rodgers who worked for the paper for more than 50 years and is still known as the dean of black journalism in St Louis citation needed Current publisher Donald M Suggs took the reins of The St Louis American in the early 1980s When Suggs took over the newspaper it had a circulation of approximately 4 400 His first major change the paper had to move from being a limited circulation paid newspaper to a widely circulated free weekly newspaper to effectively and efficiently reach the rapidly growing and more broadly dispersing African American population in the St Louis area 2 Awards editThe St Louis American has garnered more than 100 local regional and national awards for excellence in journalism design and commitment to the community including being named Newspaper of the Year by the Local Media Association in 2015 The American has been named the 1 African American Newspaper in the Nation 12 times in recent years by the National Newspaper Publishers Association including five straight years from 2012 to 2016 is a five time recipient of Missouri Press Association s first place award for General Excellence and received the Missouri Gold Cup Award six times in the last decade 3 The newspaper s publisher Donald M Suggs was named Publisher of the Year by the NNPA in 2016 4 See also editSt Louis Argus St Louis Beacon St Louis Sentinel Suburban JournalsN A Sweets joined the St Louis American staff as their first advertising manager in 1928 In 1933 Sweets bought out the remaining shareholders and became editor and publisher of the St Louis American which he remained until his retirement in 1981 His wife Melba A Sweets wrote a weekly column We re Tellin for more than thirty years External links editOfficial websiteReferences edit JoAnn Adams Smith Selected Neighbors and Neighborhoods of North Saint Louis and Selected Related Events St Louis Friends of Vaughn Cultural Center 1988 pp 7 8 History St Louis American Retrieved 2016 06 30 Recognition St Louis American Retrieved 2023 04 18 Awards St Louis American Retrieved 2016 06 30 Retrieved from https en wikipedia org w index php title The St Louis American amp oldid 1163418274, wikipedia, wiki, book, books, library,
