SpotX is a video advertising and monetization platform.[1] Billions of video ad decisions are transacted through the SpotX platform daily, with ads delivered to over 70 million US households.[2] The company is headquartered north of Denver, Colorado with additional offices worldwide, including Belfast, London, New York, Salt Lake City, San Francisco, Singapore, Sydney, and Tokyo.
Michael Shehan (co-founder, CEO), Steve Swoboda (co-founder, CFO), J. Allen Dove (CTO), Sean Buckley (COO)
Owner
Magnite, Inc. (100% stake)
Number of employees
400+
Website
www.spotx.tv
Historyedit
SpotX was founded as a division of the search engine marketing technologies and services company, Booyah Networks.[3] The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO).[3][4]
In March 2007, SpotX, initially SpotXchange, formed a separate company from Booyah that focused on digital video advertising technology.[3] In 2009, SpotX launched targeting tools to help advertisers reach their audiences.[3] In 2010, SpotX launched its real-time bidding solution[buzzword], which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory.[3]
In July 2016, RTL Group announced its 65% majority stake purchase of SpotX at $144 million and completed its 100% acquisition of the company in October 2017 for $145 million in a deal that valued SpotX at $404 million.[5]
In 2015, SpotXchange rebranded as SpotX. In 2017, SpotX relaunched its website.
In 2020, SpotX made a strategic investment in SpringServe, a supply-side ad server for CTV.[3][6]
In 2021, SpotX was acquired by Magnite, Inc., the world's largest independent sell-side advertising platform, for $1.17 billion.[3][7]
Referencesedit
^Online, Ad Ops (October 2013). "SpotXchange Launches Industry's Most Transparent Video Advertising Platform | Ad Operations Online". Retrieved 2015-07-07.
^Munson, Ben (6 April 2021). "SpotX now reaches 70M connected TV households in U.S. | Ad Operations Online". Retrieved 2021-05-12.
^ abcdefg"Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot". Retrieved 2015-06-29.
^L. Wayne Hicks (Jul 31, 2014). "European company buys majority stake in SpotXchange". Denver Business Journal. Retrieved Aug 6, 2015.
^"RTL Group Takes Full Ownership of Video Platform SpotX for $145M, Pursues More Ad Tech M&A". AdExchanger. 30 August 2017. Retrieved 2021-05-12.
^James Hercher (Jul 20, 2020). "SpotX Invests In SpringServe, As TV Consolidates Supply-Side Tech". AdExchanger. Retrieved May 12, 2021.
^Allison Schiff (Feb 5, 2021). "Magnite Acquires SpotX For An Eye-Watering $1.17 Billion". AdExchanger. Retrieved May 12, 2021.
January 01, 1970
spotx, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citation. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources SpotX news newspapers books scholar JSTOR July 2015 Learn how and when to remove this message The topic of this article may not meet Wikipedia s notability guidelines for companies and organizations Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention If notability cannot be shown the article is likely to be merged redirected or deleted Find sources SpotX news newspapers books scholar JSTOR July 2015 Learn how and when to remove this message Learn how and when to remove this message SpotX is a video advertising and monetization platform 1 Billions of video ad decisions are transacted through the SpotX platform daily with ads delivered to over 70 million US households 2 The company is headquartered north of Denver Colorado with additional offices worldwide including Belfast London New York Salt Lake City San Francisco Singapore Sydney and Tokyo SpotXCompany typePublic part of Magnite IndustryAdvertising TechnologyFounded2007HeadquartersDenver Colorado USAArea served190 CountriesKey peopleMichael Shehan co founder CEO Steve Swoboda co founder CFO J Allen Dove CTO Sean Buckley COO OwnerMagnite Inc 100 stake Number of employees400 Websitewww spotx tvHistory editSpotX was founded as a division of the search engine marketing technologies and services company Booyah Networks 3 The company s founders are Michael Shehan CEO and Steve Swoboda COO and CFO 3 4 In March 2007 SpotX initially SpotXchange formed a separate company from Booyah that focused on digital video advertising technology 3 In 2009 SpotX launched targeting tools to help advertisers reach their audiences 3 In 2010 SpotX launched its real time bidding solution buzzword which helps companies tailor their bids on an impression by impression basis when bidding on in stream and in banner video ad inventory 3 In July 2016 RTL Group announced its 65 majority stake purchase of SpotX at 144 million and completed its 100 acquisition of the company in October 2017 for 145 million in a deal that valued SpotX at 404 million 5 In 2015 SpotXchange rebranded as SpotX In 2017 SpotX relaunched its website In 2020 SpotX made a strategic investment in SpringServe a supply side ad server for CTV 3 6 In 2021 SpotX was acquired by Magnite Inc the world s largest independent sell side advertising platform for 1 17 billion 3 7 References edit Online Ad Ops October 2013 SpotXchange Launches Industry s Most Transparent Video Advertising Platform Ad Operations Online Retrieved 2015 07 07 Munson Ben 6 April 2021 SpotX now reaches 70M connected TV households in U S Ad Operations Online Retrieved 2021 05 12 a b c d e f g Video Ad Views Hit 26 9 Billion in January SpotXchange Jumps to 1 Spot Retrieved 2015 06 29 L Wayne Hicks Jul 31 2014 European company buys majority stake in SpotXchange Denver Business Journal Retrieved Aug 6 2015 RTL Group Takes Full Ownership of Video Platform SpotX for 145M Pursues More Ad Tech M amp A AdExchanger 30 August 2017 Retrieved 2021 05 12 James Hercher Jul 20 2020 SpotX Invests In SpringServe As TV Consolidates Supply Side Tech AdExchanger Retrieved May 12 2021 Allison Schiff Feb 5 2021 Magnite Acquires SpotX For An Eye Watering 1 17 Billion AdExchanger Retrieved May 12 2021 Retrieved from https en wikipedia org w index php title SpotX amp oldid 1186332326, wikipedia, wiki, book, books, library,
