Emplifi is a private company headquartered in New York City. It develops and markets customer experience systems. The business was founded in 2020 after social media analytics company Socialbakers was acquired by customer experience systems business Astute. The combined entity changed its name to Emplifi.
Emplifi's predecessor Socialbakers was a social media monitoring and analytics company based in Prague, Czech Republic and founded in 2008.[2][3][4][5] It was focused on finding and analyzing social media posts from customers to identify trends and sentiments, but not on creating content or responding.[3] Its software had modules called Audiences, Influencers, Analytics, and Content, to segregate the various content.[3]
In 2014, Socialbakers acquired Facebook monitoring and analytics company EdgeRank.[4] The next year, Socialbakers co-founder and CEO Jan Rezab resigned and Robert Lang was appointed CEO.[6] By 2016, Socialbakers had 350 employees, about $30–50 million in annual revenues, and had raised $34 million in total funding over the years.[6]
In 2020, customer engagement software company Astute acquired Socialbakers.[7] At the time, Socialbakers was one of the last remaining major independent social media analytics companies.[5] In June 2021, the companies rebranded as Emplifi, and Socialbakers CEO Yuval Ben-Itzhak became president of Emplifi.[8][9] The name combines the words "empathy" and "amplification."[8] That September, Emplifi acquired video-streaming service Go Instore.[1] In 2022, Emplifi attained unicorn status with an additional investment that valued the business at more than $1 billion.[10]
Emplifi has offices worldwide. As of September 2021, the company reported 750 employees.[1]
References
^ abcBach, Natasha (September 22, 2021). "Emplifi acquires Go Instore". PR Week. Haymarket Media Group. Retrieved August 22, 2022.
^Edwards, Jim (April 11, 2016). "Trump has quoted Twitter bots 150 times, according to this analysis of his tweets". Business Insider. Retrieved May 20, 2022.
^ abcdLiu, Jessica; Dawson, Sarah (August 9, 2021). "The Forrester Wave™: Social Suites, Q3 2021". Forrester. Retrieved May 20, 2022.
^ abBellan, Rebecca; Mascarenhas, Natasha; Heater, Brian (June 10, 2014). "Socialbakers Acquires EdgeRank Checker To Bolster Its Facebook Analytics Offering". TechCrunch. Retrieved May 20, 2022.
^ abHa, Anthony (September 9, 2020). "Socialbakers acquired by customer engagement company Astute". TechCrunch. Retrieved May 20, 2022.
^ abO'Reilly, Lara (May 27, 2016). "RANKED: The 37 hottest pre-IPO ad tech startups of 2016". Business Insider. Retrieved May 20, 2022.
^"Astute acquires Czech-based social media marketing group Socialbakers". Reuters. September 9, 2020. Retrieved May 20, 2022.
^ abKim, Betsy (June 3, 2021). "Newly rebranded Emplifi rolls out customer experience platform". PR Week. Haymarket Media Group. Retrieved August 22, 2022.
^"Astute Solutions, Socialbakers unveil Emplifi brand identity". PR Week. Haymarket Media Group. June 2, 2021. Retrieved August 22, 2022.
^Mitchell, Charlie (March 11, 2022). "Emplifi Receives a $1 Billion Valuation". CX Today. Retrieved May 25, 2022.
External links
Official website
February 01, 2023
emplifi, private, company, headquartered, york, city, develops, markets, customer, experience, systems, business, founded, 2020, after, social, media, analytics, company, socialbakers, acquired, customer, experience, systems, business, astute, combined, entity. Emplifi is a private company headquartered in New York City It develops and markets customer experience systems The business was founded in 2020 after social media analytics company Socialbakers was acquired by customer experience systems business Astute The combined entity changed its name to Emplifi EmplifiTypePrivateIndustryCustomer experience systemsPredecessorAstute SocialbakersFounded2021HeadquartersNew York City citation needed Number of locations14Key peopleMark Zablan CEONumber of employees750 1 Websiteemplifi wbr io Contents 1 History 2 Products 3 Operations 4 References 5 External linksHistory EditEmplifi s predecessor Socialbakers was a social media monitoring and analytics company based in Prague Czech Republic and founded in 2008 2 3 4 5 It was focused on finding and analyzing social media posts from customers to identify trends and sentiments but not on creating content or responding 3 Its software had modules called Audiences Influencers Analytics and Content to segregate the various content 3 In 2014 Socialbakers acquired Facebook monitoring and analytics company EdgeRank 4 The next year Socialbakers co founder and CEO Jan Rezab resigned and Robert Lang was appointed CEO 6 By 2016 Socialbakers had 350 employees about 30 50 million in annual revenues and had raised 34 million in total funding over the years 6 In 2020 customer engagement software company Astute acquired Socialbakers 7 At the time Socialbakers was one of the last remaining major independent social media analytics companies 5 In June 2021 the companies rebranded as Emplifi and Socialbakers CEO Yuval Ben Itzhak became president of Emplifi 8 9 The name combines the words empathy and amplification 8 That September Emplifi acquired video streaming service Go Instore 1 In 2022 Emplifi attained unicorn status with an additional investment that valued the business at more than 1 billion 10 Products EditEmplifi develops cloud based services for social media marketing customer service and social commerce 3 Operations EditEmplifi has offices worldwide As of September 2021 the company reported 750 employees 1 References Edit a b c Bach Natasha September 22 2021 Emplifi acquires Go Instore PR Week Haymarket Media Group Retrieved August 22 2022 Edwards Jim April 11 2016 Trump has quoted Twitter bots 150 times according to this analysis of his tweets Business Insider Retrieved May 20 2022 a b c d Liu Jessica Dawson Sarah August 9 2021 The Forrester Wave Social Suites Q3 2021 Forrester Retrieved May 20 2022 a b Bellan Rebecca Mascarenhas Natasha Heater Brian June 10 2014 Socialbakers Acquires EdgeRank Checker To Bolster Its Facebook Analytics Offering TechCrunch Retrieved May 20 2022 a b Ha Anthony September 9 2020 Socialbakers acquired by customer engagement company Astute TechCrunch Retrieved May 20 2022 a b O Reilly Lara May 27 2016 RANKED The 37 hottest pre IPO ad tech startups of 2016 Business Insider Retrieved May 20 2022 Astute acquires Czech based social media marketing group Socialbakers Reuters September 9 2020 Retrieved May 20 2022 a b Kim Betsy June 3 2021 Newly rebranded Emplifi rolls out customer experience platform PR Week Haymarket Media Group Retrieved August 22 2022 Astute Solutions Socialbakers unveil Emplifi brand identity PR Week Haymarket Media Group June 2 2021 Retrieved August 22 2022 Mitchell Charlie March 11 2022 Emplifi Receives a 1 Billion Valuation CX Today Retrieved May 25 2022 External links EditOfficial website Retrieved from https en wikipedia org w index php title Emplifi amp oldid 1113044580, wikipedia, wiki, book, books, library,
