It can be approached from a theoretical or a practical perspective.
As a concept of social interface theory, social interface is defined by Norman Long (1989, 2001). In 2001 his revised definition was:
"a social interface is a critical point of intersection between different lifeworlds, social fields or levels of social organization, where social discontinuities based upon discrepancies in values, interests, knowledges and power, are most likely to be located."[1]
In other words, interfaces are the areas in which social friction can be experienced and where diffusion of new technology is leading to structural discontinuities (which can be both positive or negative), the interface is where they will occur. Long continues to say that:
" ... the concept implies face-to-face encounters between individuals or social units representing different interests and backed by different resources."[1]
Identifying these interfaces and analyzing their effects shows how they are changed by everyday life, and how in return everyday life is changed by the interfaces.[2][3][4]
As practical concept of social interface design, social interface is seen in the studies of human-computer interaction (in particular, its computer interface aspect). The basic thesis is that where a computer interface is more akin to another human, it can facilitate correct responses from users during human-to-computer interaction. Software that can provide such humanizing cues often does it by creating interface with human-like quality (such as giving recognizable gender to a software agent).[5] Studies are often concerned with how should such agents (like the Microsoft Agent) be designed to make them more appealing (is having facial expressions efficient, should the agent be anthropomorphic, and so on).[6]
^ abFor old 1989 definition, see Long, Norman, ed. 1989. Encounters at the Interface: a Perspective in Social Discontinuities in Rural Development, Wageningse Sociologische Studies 27. Wageningen: Wageningen Agricultural University. For new 2001 definition, see Print, p.243 in Norman Long, Development Sociology: Actor Perspectives, Routledge, 2001, ISBN0-415-23535-9,
^Long, N. 1992. From paradigm lost to paradigm regained; the case of actor-oriented sociology of development. Pages 16-43 in N. Long and A. Long, editors. Battlefields of knowledge: the interlocking of theory and practice in social research and development. Routledge, New York, New York, USA.
^Arce, A., and N. Long. 1992. The dynamics of knowledge: interfaces between bureaucrats and peasants. Pages 211-245 in N. Long and A. Long, editors. Battlefields of knowledge: the interlocking of theory and practice in social research and development. Routledge, London, UK.
^Douthwaite, B., N. C. de Haan, V. Manyong, and D. Keatinge. 2001. Blending "hard" and "soft" science: the "follow-the-technology" approach to catalyzing and evaluating technology change. Conservation Ecology 5(2): 13. [online] URL: http://www.consecol.org/vol5/iss2/art13/
^Tourangeau R.; Couper M.P.; Steiger D.M., Humanizing self-administered surveys: experiments on social presence in web and IVR surveys, Computers in Human Behavior, Volume 19, Number 1, January 2003, pp. 1-24(24), [1]
^Michael A. Cusumano, Richard W. Selby, Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shakes Markets and Manages People. Simon and Schuster, 1998, ISBN0-684-85531-3, Google Print, p.178
External linksedit
Michael Feldstein: "A Different Take on Social Interfaces"
social interface theory
April 11, 2024
social, interface, concept, from, social, science, particularly, media, ecology, marshall, mcluhan, sociology, technology, approached, from, theoretical, practical, perspective, concept, social, interface, theory, social, interface, defined, norman, long, 1989. Social interface is a concept from social science particularly media ecology Marshall McLuhan and sociology of technology It can be approached from a theoretical or a practical perspective As a concept of social interface theory social interface is defined by Norman Long 1989 2001 In 2001 his revised definition was a social interface is a critical point of intersection between different lifeworlds social fields or levels of social organization where social discontinuities based upon discrepancies in values interests knowledges and power are most likely to be located 1 In other words interfaces are the areas in which social friction can be experienced and where diffusion of new technology is leading to structural discontinuities which can be both positive or negative the interface is where they will occur Long continues to say that the concept implies face to face encounters between individuals or social units representing different interests and backed by different resources 1 Identifying these interfaces and analyzing their effects shows how they are changed by everyday life and how in return everyday life is changed by the interfaces 2 3 4 As practical concept of social interface design social interface is seen in the studies of human computer interaction in particular its computer interface aspect The basic thesis is that where a computer interface is more akin to another human it can facilitate correct responses from users during human to computer interaction Software that can provide such humanizing cues often does it by creating interface with human like quality such as giving recognizable gender to a software agent 5 Studies are often concerned with how should such agents like the Microsoft Agent be designed to make them more appealing is having facial expressions efficient should the agent be anthropomorphic and so on 6 See also editInteractivityNotes edit a b For old 1989 definition see Long Norman ed 1989 Encounters at the Interface a Perspective in Social Discontinuities in Rural Development Wageningse Sociologische Studies 27 Wageningen Wageningen Agricultural University For new 2001 definition see Print p 243 in Norman Long Development Sociology Actor Perspectives Routledge 2001 ISBN 0 415 23535 9 Long N 1992 From paradigm lost to paradigm regained the case of actor oriented sociology of development Pages 16 43 in N Long and A Long editors Battlefields of knowledge the interlocking of theory and practice in social research and development Routledge New York New York USA Arce A and N Long 1992 The dynamics of knowledge interfaces between bureaucrats and peasants Pages 211 245 in N Long and A Long editors Battlefields of knowledge the interlocking of theory and practice in social research and development Routledge London UK Douthwaite B N C de Haan V Manyong and D Keatinge 2001 Blending hard and soft science the follow the technology approach to catalyzing and evaluating technology change Conservation Ecology 5 2 13 online URL http www consecol org vol5 iss2 art13 Tourangeau R Couper M P Steiger D M Humanizing self administered surveys experiments on social presence in web and IVR surveys Computers in Human Behavior Volume 19 Number 1 January 2003 pp 1 24 24 1 Michael A Cusumano Richard W Selby Microsoft Secrets How the World s Most Powerful Software Company Creates Technology Shakes Markets and Manages People Simon and Schuster 1998 ISBN 0 684 85531 3 Google Print p 178External links editMichael Feldstein A Different Take on Social Interfaces social interface theory Retrieved from https en wikipedia org w index php title Social interface amp oldid 1146435327, wikipedia, wiki, book, books, library,
