"So Much" is a 2010 single by Indo-Canadian singer Raghav featuring Canadian hip hop artist Kardinal Offishall and produced by Labrinth[1] from Raghav's third album entitled The Phoenix.[2][3] "So Much" was released on the record label Cordova Bay and was a Top 40 feature on many Canadian mainstream music stations.[4] and at MuchMusic pan-Canadian music station. It is also available on iTunes.
This is not the first collaboration by the two artists. They had collaborated earlier on the track "Sooner or Later" featuring vocals by Kardinal Offishall, which is included on Raghav's debut 2004 album Storyteller.
The video was shot by Mid C Media at iCream, a trendy ice cream shop in Chicago, Illinois. The video was directed by Ken Koller and produced by Koller himself, Jay Chokshi, and executive producers Raghav Mathur and Ranadeb Choudhury.[5]
The video starts with Raghav entering the ice cream store with his friend (J Niice of B96 FM Chicago). In most of the video, Raghav is following a feminine love interest (played by model Danielle Fornarelli)[6] as she moves around the shop, or Raghav is singing and dancing with prominence of red and blue lens used in most of the video, or just black and white shots. The song's producer Labrinth does his own thing at the background of the Raghav shots. Kardinal Offishal joins in towards the end of the video dueting with Raghav. The final scene shows an ordinary man tasting his own choice order of ice cream.
Remixesedit
The neoDesi personality DJ Nihal[7] premiered a remix of "So Much" on his BBC Radio One show on 22 June 2010. The Desi version of the track features Bhangra star H-Dhami who sings an electro-pop Punjabi verse. Another version of the track features grime artist Bashy.
Nominationsedit
The song was nominated for "R&B/Soul Recording of the Year" at the Juno Awards of 2011.
much, raghav, song, much, 2010, single, indo, canadian, singer, raghav, featuring, canadian, artist, kardinal, offishall, produced, labrinth, from, raghav, third, album, entitled, phoenix, much, released, record, label, cordova, feature, many, canadian, mainst. So Much is a 2010 single by Indo Canadian singer Raghav featuring Canadian hip hop artist Kardinal Offishall and produced by Labrinth 1 from Raghav s third album entitled The Phoenix 2 3 So Much was released on the record label Cordova Bay and was a Top 40 feature on many Canadian mainstream music stations 4 and at MuchMusic pan Canadian music station It is also available on iTunes So Much Single by Raghav featuring Kardinal Offishallfrom the album The PhoenixReleasedMay 2010Recorded2010GenreDance popLength3 07LabelCordova BayProducer s LabrinthRaghav singles chronology Humrahee 2009 So Much 2010 Kardinal Offishall singles chronology Body Bounce 2010 So Much 2010 Ghetto Love 2011 Music video So Much on YouTube This is not the first collaboration by the two artists They had collaborated earlier on the track Sooner or Later featuring vocals by Kardinal Offishall which is included on Raghav s debut 2004 album Storyteller Contents 1 Music video 2 Remixes 3 Nominations 4 ReferencesMusic video editThe video was shot by Mid C Media at iCream a trendy ice cream shop in Chicago Illinois The video was directed by Ken Koller and produced by Koller himself Jay Chokshi and executive producers Raghav Mathur and Ranadeb Choudhury 5 The video starts with Raghav entering the ice cream store with his friend J Niice of B96 FM Chicago In most of the video Raghav is following a feminine love interest played by model Danielle Fornarelli 6 as she moves around the shop or Raghav is singing and dancing with prominence of red and blue lens used in most of the video or just black and white shots The song s producer Labrinth does his own thing at the background of the Raghav shots Kardinal Offishal joins in towards the end of the video dueting with Raghav The final scene shows an ordinary man tasting his own choice order of ice cream Remixes editThe neoDesi personality DJ Nihal 7 premiered a remix of So Much on his BBC Radio One show on 22 June 2010 The Desi version of the track features Bhangra star H Dhami who sings an electro pop Punjabi verse Another version of the track features grime artist Bashy Nominations editThe song was nominated for R amp B Soul Recording of the Year at the Juno Awards of 2011 References edit DesiBox Interview with Raghav DesiHits Raghav is Ready to Drop So Much DesiHits Raghav Rocks Faux hawk OyeTimes Raghav does So Much on radio RaghavWorldwide So Much behind the Scenes on YouTube Mid C Media Raghav video shoot Archived 2011 03 15 at the Wayback Machine BBC Nihal page Retrieved from https en wikipedia org w index php title So Much Raghav song amp oldid 1169898727, wikipedia, wiki, book, books, library,
