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Sir James Horlick, 1st Baronet

Sir James Horlick, 1st Baronet DL (1844–1921) was, with his brother William (1846–1936), the co-founder of the malted drink Horlicks.

"Malted Milk", caricature by Spy in Vanity Fair, 1909.

Career edit

 
Explorer Ernest de Koven Leffingwell poses with cases of Horlick's Malted Milk on Flaxman Island, Alaska, c. 1910.

James Horlick, a pharmacist, carefully developed this product to be a complete nourishment formula for infants and invalids. Horlicks was a concentrated and easily digestible food drink, widely praised. The brothers were born at Ruardean in Gloucestershire. When they reached their late teens, both men went to London, where James joined a homeopathic chemist in Bond Street and William a saddler in Lisle Street, where he became a full-fledged mechanic. In 1869, William left for the US and worked for a year or two with a distant cousin in the quarrying business at Racine, Wisconsin. Meanwhile, James qualified as a pharmacist (also in 1869). Before leaving England in 1873, he was working on a dried infant food prepared from malt and bran to mix with milk and water. James could not raise the necessary capital to market and produce a new drink in London and so left to join his brother in America.

In 1873, he founded (along with his brother) the company J & W Horlicks in Chicago to manufacture a patented malted milk drink as an artificial infant food. Two years later, they moved the business to larger premises at Racine, Wisconsin, in part because of the availability of an abundant supply of spring water. In 1883, they secured U.S. patent 278,967 for first malted milk drink mixing powder with hot water. In 1890, James returned to London to set up an office for importing the U.S.-made product. In 1906, Slough was selected as site for new factory. In 1914, James was made a baronet.[1] During World War I, his nutritional drink was popular both at home and in the overseas services.

James married Margaret Adelaide Burford in 1873. He died in 1921, the Horlick baronetcy being inherited by his eldest son, Ernest Horlick. His second son, James Nockells Horlick, became the 4th baronet in 1958. His third son, Gerald Horlick, died in Alexandria in 1918, following an injury in World War I.

References edit

  1. ^ "No. 28854". The London Gazette. 31 July 1914. p. 5963.
Baronetage of the United Kingdom
New creation Baronet
(of Cowley Manor)
1914–1921
Succeeded by
Ernest Horlick

james, horlick, baronet, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, ja. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Sir James Horlick 1st Baronet news newspapers books scholar JSTOR January 2021 Learn how and when to remove this message Sir James Horlick 1st Baronet DL 1844 1921 was with his brother William 1846 1936 the co founder of the malted drink Horlicks Malted Milk caricature by Spy in Vanity Fair 1909 Career edit nbsp Explorer Ernest de Koven Leffingwell poses with cases of Horlick s Malted Milk on Flaxman Island Alaska c 1910 James Horlick a pharmacist carefully developed this product to be a complete nourishment formula for infants and invalids Horlicks was a concentrated and easily digestible food drink widely praised The brothers were born at Ruardean in Gloucestershire When they reached their late teens both men went to London where James joined a homeopathic chemist in Bond Street and William a saddler in Lisle Street where he became a full fledged mechanic In 1869 William left for the US and worked for a year or two with a distant cousin in the quarrying business at Racine Wisconsin Meanwhile James qualified as a pharmacist also in 1869 Before leaving England in 1873 he was working on a dried infant food prepared from malt and bran to mix with milk and water James could not raise the necessary capital to market and produce a new drink in London and so left to join his brother in America In 1873 he founded along with his brother the company J amp W Horlicks in Chicago to manufacture a patented malted milk drink as an artificial infant food Two years later they moved the business to larger premises at Racine Wisconsin in part because of the availability of an abundant supply of spring water In 1883 they secured U S patent 278 967 for first malted milk drink mixing powder with hot water In 1890 James returned to London to set up an office for importing the U S made product In 1906 Slough was selected as site for new factory In 1914 James was made a baronet 1 During World War I his nutritional drink was popular both at home and in the overseas services James married Margaret Adelaide Burford in 1873 He died in 1921 the Horlick baronetcy being inherited by his eldest son Ernest Horlick His second son James Nockells Horlick became the 4th baronet in 1958 His third son Gerald Horlick died in Alexandria in 1918 following an injury in World War I References edit No 28854 The London Gazette 31 July 1914 p 5963 Baronetage of the United Kingdom New creation Baronet of Cowley Manor 1914 1921 Succeeded byErnest Horlick Retrieved from https en wikipedia org w index php title Sir James Horlick 1st Baronet amp oldid 1129832076, wikipedia, wiki, book, books, library,

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