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Shell-Mex and BP

Shell-Mex and BP Limited was a British joint venture between two petroleum companies – Royal Dutch Shell (Shell) and the British Petroleum Company (BP). It was formed in 1932 when both companies decided to merge their United Kingdom marketing operations,[1] partly in response to the difficult economic conditions of the times.

Shell-Mex and BP Limited
The head office at Shell Mex House
Company typeJoint venture
IndustryPetroleum
Founded1932
Defunct1976; 48 years ago (1976)
Headquarters,
England
OwnersRoyal Dutch Shell
British Petroleum Company

The parent organisations demerged their United Kingdom marketing operations in 1976. The announcement of this action was as follows:

Since 1932 the products of the Companies of the Royal Dutch/Shell Group and of The British Petroleum Group have been marketed in the UK through the agency of Shell-Mex and B.P. Ltd. In that year the company's business amounted to about 3 million tons, out of a total UK market of some 7 million tons.

The activities of this most successful enterprise have extended greatly over the years. In 1970 Shell-Mex and B.P. Ltd. supplied 40 million tons of the UK petroleum market, amounting to a total of 100 million tons.

In the majority of countries outside the UK. Shell and BP have always each marketed their products through their own entirely separate organisations and it has been decided that Shell and BP marketing operations in the UK should now be brought more into line with this pattern over the next 4–5 years.

Since 1966, the Shell and the BP Service Station networks have been managed by separate sales organisations within Shell-Mex and B.P. It is now proposed to extend this 'brand streaming' progressively to cover all products and all market sectors. This will ultimately lead to the establishment of two viable marketing organisations within Shell-Mex and B.P. thus facilitating the termination of the agency agreement.

The National Benzole Company will continue to trade under the National brand and will form part of the BP marketing organisation.

The Supply, Storage and Delivery functions, and the Computer and other services, will be the object of further detailed study once brand streaming of direct trade is substantially complete and a plan for the treatment of Authorised Distributors is agreed. Should it be decided that these functions should continue for a period after the transfer of the sales activities, then these will continue to be carried out by Shell-Mex and B.P.

The employees of Shell-Mex and B.P. will be redeployed within the separate marketing organisations and redundancies will not arise as a result of this re-organisation.[citation needed]

The company's head office was at Shell Mex House on London's Strand.

Other companies acquired by Shell-Mex and BP edit

References edit

  1. ^ Reference and contact details: GB 1566 SMBP Title:Shell-Mex and BP Archive Dates of Creation: 1900–1975 Held at: BP Archive GB 1566 SMBP

shell, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, april, 2013, learn, . This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Shell Mex and BP news newspapers books scholar JSTOR April 2013 Learn how and when to remove this message Shell Mex and BP Limited was a British joint venture between two petroleum companies Royal Dutch Shell Shell and the British Petroleum Company BP It was formed in 1932 when both companies decided to merge their United Kingdom marketing operations 1 partly in response to the difficult economic conditions of the times Shell Mex and BP LimitedThe head office at Shell Mex HouseCompany typeJoint ventureIndustryPetroleumFounded1932Defunct1976 48 years ago 1976 Headquarters80 Strand London EnglandOwnersRoyal Dutch ShellBritish Petroleum Company The parent organisations demerged their United Kingdom marketing operations in 1976 The announcement of this action was as follows Since 1932 the products of the Companies of the Royal Dutch Shell Group and of The British Petroleum Group have been marketed in the UK through the agency of Shell Mex and B P Ltd In that year the company s business amounted to about 3 million tons out of a total UK market of some 7 million tons The activities of this most successful enterprise have extended greatly over the years In 1970 Shell Mex and B P Ltd supplied 40 million tons of the UK petroleum market amounting to a total of 100 million tons In the majority of countries outside the UK Shell and BP have always each marketed their products through their own entirely separate organisations and it has been decided that Shell and BP marketing operations in the UK should now be brought more into line with this pattern over the next 4 5 years Since 1966 the Shell and the BP Service Station networks have been managed by separate sales organisations within Shell Mex and B P It is now proposed to extend this brand streaming progressively to cover all products and all market sectors This will ultimately lead to the establishment of two viable marketing organisations within Shell Mex and B P thus facilitating the termination of the agency agreement The National Benzole Company will continue to trade under the National brand and will form part of the BP marketing organisation The Supply Storage and Delivery functions and the Computer and other services will be the object of further detailed study once brand streaming of direct trade is substantially complete and a plan for the treatment of Authorised Distributors is agreed Should it be decided that these functions should continue for a period after the transfer of the sales activities then these will continue to be carried out by Shell Mex and B P The employees of Shell Mex and B P will be redeployed within the separate marketing organisations and redundancies will not arise as a result of this re organisation citation needed The company s head office was at Shell Mex House on London s Strand Other companies acquired by Shell Mex and BP edit1934 Dominion Motor Spirit 1957 National BenzoleReferences edit Reference and contact details GB 1566 SMBP Title Shell Mex and BP Archive Dates of Creation 1900 1975 Held at BP Archive GB 1566 SMBP Retrieved from https en wikipedia org w index php title Shell Mex and BP amp oldid 1187655300, wikipedia, wiki, book, books, library,

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