Scouting/USA was a "communicative name" chosen by the Boy Scouts of America in 1976 in an effort to rebrand itself.[1][2] The Scouting/USA symbol was unveiled at its biennial National Council meeting.[3] The organization retained the name Boy Scouts of America as its legal name, but planned to use the new name on literature, billboards, insignia, business cards and stationery and for most other promotional material.[1] They quietly abandoned this effort by 1980 and the printing of the ninth edition of the Boy Scout Handbook.[4]
You can see that it would be tough to use the word "boy" when your troop is 80 per cent black. But I also thought that "boy" ignored girls' involvement in scouting. The new name takes it all in.[5]
Additionally, the rebranding was meant to identify the organization with the country it worked in, the United States, rather than a continent, America; and be inclusive of all of its programs Cub Scouts, Boy Scouts, and Exploring.[1][7]
Despite some reservations among its members and the community, the BSA went ahead with the rebranding. "Forward Together/Scouting USA" became the theme of the 1977 National Scout Jamboree.[8] The BSA also tried to reinforce this by emphasizing that everyone in Scouting should be moving forward together.[9]
A new, bright red and white symbol, included a modernized version of the traditional fleur-de-lis of Scouting was introduced.[7] The symbol, along with the new name was meant to the broadened scope of the organization.[10]
The Girl Scouts were not happy.[1] Leaders with the GSUSA accused the BSA of chauvinism, moving forward with the name change without consideration to how it would affect the girls.[5] The GSUSA also claimed that the public would assume that GSUSA was a part of Scouting/USA, which it was not.[5] Many of these same charges arose in 2018 with the start of Scouts BSA.[11] Longtime observers of Scouting will note that this is not the first time the two Scout organizations have fought over the use of the term, Scout.[12]
^ abcdeTreaster, Joseph B. (February 23, 1977). "Boy Scouts of America Adopt Name of Scouting/USA". New York Times. from the original on February 3, 2018. Retrieved January 1, 2018.
^"New Name for our Programs". Scouting. February 12, 1971.
^"History 1970 to 1979". History of Scouting.com. from the original on March 1, 2018. Retrieved January 1, 2018.
^"Ninth edition". History of the Boy Scout Handbook (BSA). troop97.net. Retrieved September 30, 2019.
^ abcSharpe, Jerry (March 20, 1977). "Scouts Drop 'Boy,' Girls Unhappy". The Pittsburgh Press. Pittsburgh, Pennsylvania. p. 20. from the original on February 11, 2018. Retrieved January 1, 2018 – via Newspapers.com.
^"Boy Scouts Haven't Changed Name Despite Stories". Arizona Daily Sun. Flagstaff, Arizona. March 18, 1977. p. 14. from the original on February 10, 2018. Retrieved January 1, 2018.
^ ab"Scouts' name the same". The Pantagraph. Bloomington, Illinois. March 16, 1977. p. 7. from the original on February 11, 2018. Retrieved January 1, 2018.
^"Get Set for the 1977 Jamboree". Scouting. Vol. 65, no. 1. Irving, Texas. 1977. p. 28. from the original on March 1, 2018. Retrieved January 1, 2018.
^"Scoutmaster's Minute". Scouting. Vol. 65, no. 3. Irving, Texas. 1977. p. 15. from the original on March 1, 2018. Retrieved January 1, 2018.
^"Scouts Retain Name". Asbury Park Press. Asbury Park, New Jersey. March 17, 1977. p. 47. from the original on February 11, 2018. Retrieved January 1, 2018.
^Berthelsen, Christian. "The Girl Scouts Just Sued the Boy Scouts Over Use of the Term 'Scout'". Time Magazine. Bloomberg. Retrieved November 7, 2018.
^Rothschild, Mary Aickin (Autumn 1981). "To Scout or to Guide? The Girl Scout-Boy Scout Controversy, 1912-1941". Frontiers: A Journal of Women Studies. 6 (3): 115–121. doi:10.2307/3346224. JSTOR 3346224.
External linksedit
Holpuch, Amanda (November 26, 2015). "Group of California girls are not the first to fight for inclusion into Boy Scouts". The Guardian. Retrieved July 9, 2017.
. BSALegal.org. Archived from the original on May 12, 2008. Retrieved May 25, 2008.
January 01, 1970
scouting, communicative, name, chosen, scouts, america, 1976, effort, rebrand, itself, symbol, unveiled, biennial, national, council, meeting, organization, retained, name, scouts, america, legal, name, planned, name, literature, billboards, insignia, business. Scouting USA was a communicative name chosen by the Boy Scouts of America in 1976 in an effort to rebrand itself 1 2 The Scouting USA symbol was unveiled at its biennial National Council meeting 3 The organization retained the name Boy Scouts of America as its legal name but planned to use the new name on literature billboards insignia business cards and stationery and for most other promotional material 1 They quietly abandoned this effort by 1980 and the printing of the ninth edition of the Boy Scout Handbook 4 1970s era Scouting USA branding Contents 1 Background 2 See also 3 References 4 External linksBackground edit nbsp The Ideal Scout You can see that it would be tough to use the word boy when your troop is 80 per cent black But I also thought that boy ignored girls involvement in scouting The new name takes it all in 5 With the inclusion of girls in the Exploring and in an effort to appeal to underserved communities i e Latino African Americans Asian Americans Native Americans and Native Hawaiians the national headquarters said The word boy is objectionable to minorities our young adult male and female leaders and naturally to the young women enrolled in our coed Exploring program 1 6 Additionally the rebranding was meant to identify the organization with the country it worked in the United States rather than a continent America and be inclusive of all of its programs Cub Scouts Boy Scouts and Exploring 1 7 Despite some reservations among its members and the community the BSA went ahead with the rebranding Forward Together Scouting USA became the theme of the 1977 National Scout Jamboree 8 The BSA also tried to reinforce this by emphasizing that everyone in Scouting should be moving forward together 9 A new bright red and white symbol included a modernized version of the traditional fleur de lis of Scouting was introduced 7 The symbol along with the new name was meant to the broadened scope of the organization 10 The Girl Scouts were not happy 1 Leaders with the GSUSA accused the BSA of chauvinism moving forward with the name change without consideration to how it would affect the girls 5 The GSUSA also claimed that the public would assume that GSUSA was a part of Scouting USA which it was not 5 Many of these same charges arose in 2018 with the start of Scouts BSA 11 Longtime observers of Scouting will note that this is not the first time the two Scout organizations have fought over the use of the term Scout 12 See also editBoy Scouts of America membership controversies Yeaw v Boy Scouts of America Scouts BSAReferences edit a b c d e Treaster Joseph B February 23 1977 Boy Scouts of America Adopt Name of Scouting USA New York Times Archived from the original on February 3 2018 Retrieved January 1 2018 New Name for our Programs Scouting February 12 1971 History 1970 to 1979 History of Scouting com Archived from the original on March 1 2018 Retrieved January 1 2018 Ninth edition History of the Boy Scout Handbook BSA troop97 net Retrieved September 30 2019 a b c Sharpe Jerry March 20 1977 Scouts Drop Boy Girls Unhappy The Pittsburgh Press Pittsburgh Pennsylvania p 20 Archived from the original on February 11 2018 Retrieved January 1 2018 via Newspapers com nbsp Boy Scouts Haven t Changed Name Despite Stories Arizona Daily Sun Flagstaff Arizona March 18 1977 p 14 Archived from the original on February 10 2018 Retrieved January 1 2018 a b Scouts name the same The Pantagraph Bloomington Illinois March 16 1977 p 7 Archived from the original on February 11 2018 Retrieved January 1 2018 Get Set for the 1977 Jamboree Scouting Vol 65 no 1 Irving Texas 1977 p 28 Archived from the original on March 1 2018 Retrieved January 1 2018 Scoutmaster s Minute Scouting Vol 65 no 3 Irving Texas 1977 p 15 Archived from the original on March 1 2018 Retrieved January 1 2018 Scouts Retain Name Asbury Park Press Asbury Park New Jersey March 17 1977 p 47 Archived from the original on February 11 2018 Retrieved January 1 2018 Berthelsen Christian The Girl Scouts Just Sued the Boy Scouts Over Use of the Term Scout Time Magazine Bloomberg Retrieved November 7 2018 Rothschild Mary Aickin Autumn 1981 To Scout or to Guide The Girl Scout Boy Scout Controversy 1912 1941 Frontiers A Journal of Women Studies 6 3 115 121 doi 10 2307 3346224 JSTOR 3346224 External links editHolpuch Amanda November 26 2015 Group of California girls are not the first to fight for inclusion into Boy Scouts The Guardian Retrieved July 9 2017 Litigation Regarding Girls Seeking Membership BSALegal org Archived from the original on May 12 2008 Retrieved May 25 2008 Retrieved from https en wikipedia org w index php title Scouting USA amp oldid 1222753365, wikipedia, wiki, book, books, library,
