This article is missing information about what happens after the pitch has begun. Please expand the article to include this information. Further details may exist on the talk page.(December 2022)
As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned salespresentation strategy of a product or service designed to initiate and close a sale of the product or service.
A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be delivered in any number of ways. A sales pitch may be invited by an organisation looking to obtain supplies or services, for example in a commissioning context.[1]
Billy Mays was well known for his sales pitches on American television.[2][3]
The first visual and audible impression upon a market or client can appeal any of the five senses in order to initiate excellent chemistry between the buyer and seller.
A way of luring in the potential candidate to ensure the overall advertisement is emphasized. Not necessarily an exchange of currency must be made but an official deal of trade or contract is desired from the pitching party. With a wide variety of selling techniques used to "pitch", it is possible to apply one or a combination in a single attempt.
Inspired by what has worked in the past from successful contributors to the art of the pitch, at least a slight modification is always required in order for it to be an authentic and most of all an effective pitch, otherwise the tone would not fit the sellers outfit and in critical situations be spotted as a fake by the candidate and in such a case defying the purpose.
For a strikingly good pitch, one must know exactly what the other party wants and doesn't want and be informed of as much information as possible about the candidate being pitched to. Focus on a virtual balance of the candidate's needs and wants to maximize one's leverage when in the process of a pitch. Overall meaning: one gets only one chance to make a good first impression. At least two senses must connect: vision, and hearing. But the more one can connect at a single point of impact, the better.[4][5]
Beginning statementedit
Usually the first sentence of a sales pitch is supposed to be either an attention-grabbing statement or a positive statement introducing the best information about the provider of goods or service. A method is usually selected depending on available attention span from the prospective client.
There are certain groups with a lower attention span (for example children) for whom a sales pitch must capture their attention within the first few seconds to be effective. Frequently used methods for this are beginning a talk with a surprising or even shocking statement which the targets then stay to see the conclusion of.
Normally people with children, shopkeepers, and people in a hurry are not able to give much attention especially if the explanation is not immediately intriguing or it is in broken English. Sellers of low-value, fast-moving consumer goods (FMCG) are usually known to deploy the first method.
In the second strategy, 'positive statement begins' is adopted in solution selling usually in direct selling to corporate and or high value and or capital goods selling. Here, the purpose of the positive statement is to emphasize a particular positive aspect of a provider to brand it according to seller's situational need.
Issuesedit
In 2021-22, advertisers and agencies raised concerns about the excessive volume of work and associated pressures entailed in making sales pitches for advertising opportunities. Criticisms raised argued that pitches were being requested unnecessarily often and their production being made too complex and too costly. The Pitch Positive Pledge was adopted as a result, according to which industry players would ensure a pitch was actually required before proceeding, "run a positive pledge" and "provide a positive resolution". Feedback to unsuccessful bidders is a key element of this process.[6][7]
^BBC Commissioning, Invitation to pitch: TV and digital cinema and film series, published 29 October 2018, accessed 21 December 2022
^Segal, David (August 19, 2008). "Shill Game: With His Booming Voice, Billy Mays Projects That Sales Will Rise". Washington Post. Retrieved 2009-06-28.
^"Infomercial pitchman Billy Mays found dead". CTV News At 11. CTV.ca. June 28, 2009. Archived from the original on July 31, 2012.
^Endorsements: How Sports Stars Get Inside Your Head by Dan Peterson (January 12, 2009) livescience.com
^Pitch Positive Pledge, The Pledge, accessed 27 December 2022
^Jacobs, K., Make pitching a positive tool, Supply Management, published 16 August 2022, accessed 27 December 2022
Further readingedit
Malcolm Bird, The Complete Guide to Business and Sales Presentation. Springer, 1990.
Thomas D. Fallon, What a Salesman Should Know. Planning and Making Your Sales Presentation. Chicago: Dartnell Corporation, 1965.
Linda Richardson, Winning Group Sales Presentations: A Guide to Closing the Deal. New York: McGraw-Hill, 1991.
Charles Roth, Successful Sales Presentations: How to Build Them-How to Use Them. Englewood Cliffs, NJ: Prentice-Hall, 1955.
David Sellars, Developing and Role Playing Effective Sales Presentations: A "How-To", Step-by-Step Guide for In-Seat and Online Courses and Corporate Training Programs. Mason, OH: Thomson South-Western, 2004.
Stephen Schiffman, Power Sales Presentations: Complete Sales Dialogues for Each Critical Step of the Sales Cycle Qualifying, Interviewing, Presentation, Closing. Adams Media Corporation, 1989.
Robert L. Shook, The Perfect Sales Presentation. New York: Bantam Books, 1990.
Terry L. Sjodin, New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How To Avoid Them. New York: Wiley, 2006.
Oren Klaff, Pitch anything: An innovative method for presenting, persuading, and winning the deal. New York: McGraw-Hill, 2011. ISBN9780071752855.
January 01, 1970
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Sales Pitch redirects here For the short story see Sales Pitch short story For the 1983 film see Sales Pitch film This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Sales presentation news newspapers books scholar JSTOR August 2009 Learn how and when to remove this message This article possibly contains original research Please improve it by verifying the claims made and adding inline citations Statements consisting only of original research should be removed August 2009 Learn how and when to remove this message This article is written like a personal reflection personal essay or argumentative essay that states a Wikipedia editor s personal feelings or presents an original argument about a topic Please help improve it by rewriting it in an encyclopedic style February 2013 Learn how and when to remove this message This article is missing information about what happens after the pitch has begun Please expand the article to include this information Further details may exist on the talk page December 2022 Learn how and when to remove this message As a selling technique a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it or a descriptive expansion of a product or service that an audience has already expressed interest in Sales professionals prepare and give a sales pitch which can be either formal or informal and might be delivered in any number of ways A sales pitch may be invited by an organisation looking to obtain supplies or services for example in a commissioning context 1 Contents 1 Elements 1 1 First impression 1 2 Beginning statement 2 Issues 3 See also 4 References 5 Further readingElements editFirst impression edit nbsp Billy Mays was well known for his sales pitches on American television 2 3 The first visual and audible impression upon a market or client can appeal any of the five senses in order to initiate excellent chemistry between the buyer and seller A way of luring in the potential candidate to ensure the overall advertisement is emphasized Not necessarily an exchange of currency must be made but an official deal of trade or contract is desired from the pitching party With a wide variety of selling techniques used to pitch it is possible to apply one or a combination in a single attempt Inspired by what has worked in the past from successful contributors to the art of the pitch at least a slight modification is always required in order for it to be an authentic and most of all an effective pitch otherwise the tone would not fit the sellers outfit and in critical situations be spotted as a fake by the candidate and in such a case defying the purpose For a strikingly good pitch one must know exactly what the other party wants and doesn t want and be informed of as much information as possible about the candidate being pitched to Focus on a virtual balance of the candidate s needs and wants to maximize one s leverage when in the process of a pitch Overall meaning one gets only one chance to make a good first impression At least two senses must connect vision and hearing But the more one can connect at a single point of impact the better 4 5 Beginning statement edit Usually the first sentence of a sales pitch is supposed to be either an attention grabbing statement or a positive statement introducing the best information about the provider of goods or service A method is usually selected depending on available attention span from the prospective client There are certain groups with a lower attention span for example children for whom a sales pitch must capture their attention within the first few seconds to be effective Frequently used methods for this are beginning a talk with a surprising or even shocking statement which the targets then stay to see the conclusion of Normally people with children shopkeepers and people in a hurry are not able to give much attention especially if the explanation is not immediately intriguing or it is in broken English Sellers of low value fast moving consumer goods FMCG are usually known to deploy the first method In the second strategy positive statement begins is adopted in solution selling usually in direct selling to corporate and or high value and or capital goods selling Here the purpose of the positive statement is to emphasize a particular positive aspect of a provider to brand it according to seller s situational need Issues editIn 2021 22 advertisers and agencies raised concerns about the excessive volume of work and associated pressures entailed in making sales pitches for advertising opportunities Criticisms raised argued that pitches were being requested unnecessarily often and their production being made too complex and too costly The Pitch Positive Pledge was adopted as a result according to which industry players would ensure a pitch was actually required before proceeding run a positive pledge and provide a positive resolution Feedback to unsuccessful bidders is a key element of this process 6 7 See also editBarker occupation Elevator pitch Persuasive technology Patter Pitch filmmaking Pitch book Sales tunnel Selling technique TestimonialReferences edit BBC Commissioning Invitation to pitch TV and digital cinema and film series published 29 October 2018 accessed 21 December 2022 Segal David August 19 2008 Shill Game With His Booming Voice Billy Mays Projects That Sales Will Rise Washington Post Retrieved 2009 06 28 Infomercial pitchman Billy Mays found dead CTV News At 11 CTV ca June 28 2009 Archived from the original on July 31 2012 Trial presentation Endorsements How Sports Stars Get Inside Your Head by Dan Peterson January 12 2009 livescience com Pitch Positive Pledge The Pledge accessed 27 December 2022 Jacobs K Make pitching a positive tool Supply Management published 16 August 2022 accessed 27 December 2022Further reading editMalcolm Bird The Complete Guide to Business and Sales Presentation Springer 1990 Thomas D Fallon What a Salesman Should Know Planning and Making Your Sales Presentation Chicago Dartnell Corporation 1965 Linda Richardson Winning Group Sales Presentations A Guide to Closing the Deal New York McGraw Hill 1991 Charles Roth Successful Sales Presentations How to Build Them How to Use Them Englewood Cliffs NJ Prentice Hall 1955 David Sellars Developing and Role Playing Effective Sales Presentations A How To Step by Step Guide for In Seat and Online Courses and Corporate Training Programs Mason OH Thomson South Western 2004 Stephen Schiffman Power Sales Presentations Complete Sales Dialogues for Each Critical Step of the Sales Cycle Qualifying Interviewing Presentation Closing Adams Media Corporation 1989 Robert L Shook The Perfect Sales Presentation New York Bantam Books 1990 Terry L Sjodin New Sales Speak The 9 Biggest Sales Presentation Mistakes and How To Avoid Them New York Wiley 2006 Oren Klaff Pitch anything An innovative method for presenting persuading and winning the deal New York McGraw Hill 2011 ISBN 9780071752855 Retrieved from https en wikipedia org w index php title Sales presentation amp oldid 1223335079, wikipedia, wiki, book, books, library,
