Saizeriya (サイゼリヤ) is a Japanese chain of family-style Italianyōshoku restaurants, commonly abbreviated as "Saize" (サイゼ）. It is managed by Saizeriya Co. (株式会社サイゼリヤ, Kabushiki-gaisha Saizeriya). Its headquarters are in Yoshikawa, Saitama.[1]
www.saizeriya.co.jp Japan, (in Japanese) www.saizeriya.com.sg Singapore, (in English)
A Saizeriya location in Tokorozawa, SaitamaA Saizeriya location in Tsuen Wan, Hong KongThe sign put up after the closing of the first Saizeriya store which is now a Memorial Training Building.Scoop Milano style doria (rice gratin)
Beyond Japan, the restaurant also has a presence in China (including Hong Kong), Taiwan, and Singapore.
The current president of the company, Yasuhiko Shōgaki, worked at a western restaurant in Ichikawa, Chiba called Saizeriya while he was attending Tokyo University of Science. The manager at the time recognized his skill, and when Shōgaki became a senior in school, he inherited the restaurant. Italian cuisine was becoming more popular at the time, so Shōgaki converted the restaurant to Italian food - but customers stopped coming. Shōgaki then cut the prices by 70%, and the restaurant did so well that lines started to appear, and he had to open another store.[2]
In May 1973, Shōgaki established a kabushiki gaisha called Maria-nu (マリアーヌ) in Ichikawa. The company then started expanding as a restaurant chain. The headquarters continued to be in Chiba prefecture. In 1987, the company changed its name to Maria-no (マリアーノ). In 1992, the company again changed its name to Saizeriya.[citation needed]
These days, the network of stores has grown considerably. As a low-price restaurant, the chain has grown to over 750 stores. There are a few forms that Saizeriya locations can take: they can be found in any number of buildings in Japan, as roadside stores, as piloti types, locations in commerce buildings and train stations, and so on. If a desirable location is found, without questioning, they will actively continue in the capital region. Because Saizeriya will open a store where a competitor has withdrawn, the form of Saizeriya stores, as well as their trademarked logo that is posted on billboards is often varied.
Starting on August 24, 2005, they started operating a fast food store called "Eat Run" (イート・ラン). As of 2008, they operate three stores: one in Jūjō, Tokyo, one in Kawaguchi, and one in Aoto, Katsushika, Tokyo.
In October 2006 it was announced that Saizeriya's stores had done the best in 8 years. As of August of that year, sales were up by 3%. Customer numbers were up by 2.1%, and the average amount spent per customer had increased by 0.8%. The company was able to cover the price of increasing its stores, as well as also improving the quality of the menu and achieve better results while also increasing its base customers and amount sold.[3]
The restaurant was in the news in Japan for serving pizza with melamine-tainted dough from China in October 2008.[4]
Timeline
April 1968 - Yasuhiko Shōgaki takes over the Saizeriya store and starts a private business.
May 1973 - The private business becomes a corporation, and the Maria-nu company is established.
December 1977 - Multiple stores start opening.
April 1981 - Start of the shopping center stores: in LaLaPort.
May 1983 - The company moves to a new location in Ichikawa, Chiba.
March 1987 - Start of the train station stores: in Shapō.
April 1987 - The company changes its name to Maria-no.
October 1987 - An "Order Entry System" is introduced.
September 1989 - Start of the suburban roadside stores: in Mito Kaidō.
October 2001 - The 500th store is opened in Kyōnan, Yamanashi.
December 2003 - The first overseas store is opened in Shanghai.
August 2005 - "Eat Run", a new fast food store, opens.
November 2005 - "Spa-Q" and "TacoQ", two new stores, open in Saitama.
April 2007 - "Saizeriya Express", a new low cost spaghetti shop, opens in Green Walk, Hachioji, Tokyo.
December 2007 - A store opens in Guangzhou, China.
2008 - Saizeriya opens its first store in Singapore.[5]
October 2008 - Controversy regarding serving pizza with melamine-tainted dough from China.
October 2010 - Saizeriya Italian Restaurant (薩莉亞意式餐廳) opens in North Point, Hong Kong.
2010 - Saizeriya opens around 6 stores in Beijing, China.
2019 - Saizeriya opened in multiple outlets across Hong Kong through the 2010s.
Management company
In August 2008, Saizeriya Co,. Ltd. started a chain of fast-food hamburger specialty shops called "Eat Run" (イートラン). There are currently six shops. In June 2003, a subsidiary was established in Shanghai, and as of August 2007, fifteen stores were in operation there.[6]
By using prefabricated ingredients in the central kitchen that largely reduces procurement and processing cost, Saizeriya is able to provide Italian cuisine at a lower price.[7]
^Melamine-tainted dough spurs Saizeriya to give pizza refunds, Japan Times, Oct. 22, 2008.
^"Saizeriya Singapore head office". www.saizeriya.com.sg. Retrieved 20 August 2022.
^Matsutani, Minoru, "Family restaurants falling from flavor", Japan Times, 25 January 2011, p. 3.
^"意大利风味餐厅萨莉亚在中国迅猛增长" (in Chinese). Nikkei Chinese. 2019-12-20.
Further reading
"Japan's Saizeriya restaurant 'develops' face mask to wear when eating". The Japan Times. Kyodo News. 2020-08-08.
External links
Official website(in Japanese) (Japan)
Official website(in English) (Singapore)
July 21, 2023
saizeriya, サイゼリヤ, japanese, chain, family, style, italian, yōshoku, restaurants, commonly, abbreviated, saize, サイゼ, managed, 株式会社サイゼリヤ, kabushiki, gaisha, headquarters, yoshikawa, saitama, 株式会社サイゼリヤsaizerya, headquarters, yoshikawa, factorytypepublic, companyt. Saizeriya サイゼリヤ is a Japanese chain of family style Italian yōshoku restaurants commonly abbreviated as Saize サイゼ It is managed by Saizeriya Co 株式会社サイゼリヤ Kabushiki gaisha Saizeriya Its headquarters are in Yoshikawa Saitama 1 Saizeriya Co Ltd 株式会社サイゼリヤSaizerya headquarters the Yoshikawa factoryTypePublic companyTraded asTYO 7581IndustryRestaurantsFoundedYoshikawa Saitama Japan May 1 1973 50 years ago 1973 05 01 Headquarters 342 0008 No 5 No 2 Asahi Yoshikawa City Saitama Prefecture JapanArea servedJapan Singapore Taiwan and China incl Hong Kong Key peopleYasuhiko Shōgaki 正垣泰彦 Executive director ServicesJapanese style Italian cuisineRevenue 82 700 000 000 JPYTotal assets 61 000 000 000 JPYNumber of employees1 454Websitewww wbr saizeriya wbr co wbr jp Japan in Japanese www wbr saizeriya wbr com wbr sg Singapore in English A Saizeriya location in Tokorozawa SaitamaA Saizeriya location in Tsuen Wan Hong KongThe sign put up after the closing of the first Saizeriya store which is now a Memorial Training Building Scoop Milano style doria rice gratin Beyond Japan the restaurant also has a presence in China including Hong Kong Taiwan and Singapore Contents 1 History 2 Timeline 3 Management company 4 See also 5 References 6 Further reading 7 External linksHistory EditThe current president of the company Yasuhiko Shōgaki worked at a western restaurant in Ichikawa Chiba called Saizeriya while he was attending Tokyo University of Science The manager at the time recognized his skill and when Shōgaki became a senior in school he inherited the restaurant Italian cuisine was becoming more popular at the time so Shōgaki converted the restaurant to Italian food but customers stopped coming Shōgaki then cut the prices by 70 and the restaurant did so well that lines started to appear and he had to open another store 2 In May 1973 Shōgaki established a kabushiki gaisha called Maria nu マリアーヌ in Ichikawa The company then started expanding as a restaurant chain The headquarters continued to be in Chiba prefecture In 1987 the company changed its name to Maria no マリアーノ In 1992 the company again changed its name to Saizeriya citation needed These days the network of stores has grown considerably As a low price restaurant the chain has grown to over 750 stores There are a few forms that Saizeriya locations can take they can be found in any number of buildings in Japan as roadside stores as piloti types locations in commerce buildings and train stations and so on If a desirable location is found without questioning they will actively continue in the capital region Because Saizeriya will open a store where a competitor has withdrawn the form of Saizeriya stores as well as their trademarked logo that is posted on billboards is often varied Starting on August 24 2005 they started operating a fast food store called Eat Run イート ラン As of 2008 they operate three stores one in Jujō Tokyo one in Kawaguchi and one in Aoto Katsushika Tokyo In October 2006 it was announced that Saizeriya s stores had done the best in 8 years As of August of that year sales were up by 3 Customer numbers were up by 2 1 and the average amount spent per customer had increased by 0 8 The company was able to cover the price of increasing its stores as well as also improving the quality of the menu and achieve better results while also increasing its base customers and amount sold 3 The restaurant was in the news in Japan for serving pizza with melamine tainted dough from China in October 2008 4 Timeline EditApril 1968 Yasuhiko Shōgaki takes over the Saizeriya store and starts a private business May 1973 The private business becomes a corporation and the Maria nu company is established December 1977 Multiple stores start opening April 1981 Start of the shopping center stores in LaLaPort May 1983 The company moves to a new location in Ichikawa Chiba March 1987 Start of the train station stores in Shapō April 1987 The company changes its name to Maria no October 1987 An Order Entry System is introduced September 1989 Start of the suburban roadside stores in Mito Kaidō October 1991 The company moves to Funabashi Chiba September 1992 The company changes its name to Saizeriya July 1994 The 100th store is opened in Enoshima October 1997 A factory is built in Yoshikawa Saitama The company moves there April 1998 The company registers its stock with JASDAQ Securities Exchange and starts selling July 1999 Two stocks are listed on the Tokyo Stock Exchange August 2000 One stock changes its designation October 2001 The 500th store is opened in Kyōnan Yamanashi December 2003 The first overseas store is opened in Shanghai August 2005 Eat Run a new fast food store opens November 2005 Spa Q and TacoQ two new stores open in Saitama April 2007 Saizeriya Express a new low cost spaghetti shop opens in Green Walk Hachioji Tokyo December 2007 A store opens in Guangzhou China 2008 Saizeriya opens its first store in Singapore 5 October 2008 Controversy regarding serving pizza with melamine tainted dough from China October 2010 Saizeriya Italian Restaurant 薩莉亞意式餐廳 opens in North Point Hong Kong 2010 Saizeriya opens around 6 stores in Beijing China 2019 Saizeriya opened in multiple outlets across Hong Kong through the 2010s Management company EditIn August 2008 Saizeriya Co Ltd started a chain of fast food hamburger specialty shops called Eat Run イートラン There are currently six shops In June 2003 a subsidiary was established in Shanghai and as of August 2007 fifteen stores were in operation there 6 By using prefabricated ingredients in the central kitchen that largely reduces procurement and processing cost Saizeriya is able to provide Italian cuisine at a lower price 7 See also EditList of Italian restaurantsReferences Edit 企業情報 Saizeriya Retrieved 2021 05 27 本社 342 0008 埼玉県吉川市旭2番地5 がっちりマンデー TBS系列 2008年9月14日放送分 サイゼリヤ 1000店へ足場固め 既存店 前期8年ぶり増収 日経流通新聞 2006年10月25日朝刊 Melamine tainted dough spurs Saizeriya to give pizza refunds Japan Times Oct 22 2008 Saizeriya Singapore head office www saizeriya com sg Retrieved 20 August 2022 Matsutani Minoru Family restaurants falling from flavor Japan Times 25 January 2011 p 3 意大利风味餐厅萨莉亚在中国迅猛增长 in Chinese Nikkei Chinese 2019 12 20 Further reading Edit Japan s Saizeriya restaurant develops face mask to wear when eating The Japan Times Kyodo News 2020 08 08 External links EditOfficial website in Japanese Japan Official website in English Singapore Retrieved from https en wikipedia org w index php title Saizeriya amp oldid 1116004136, wikipedia, wiki, book, books, library,
