Sacha Wigdorovits

Sacha Wigdorovits (born May 23, 1952) is a Swiss journalist, entrepreneur and lobbyist.

Life

Born to Jewish^[1] parents, Sacha Wigdorovits graduated from the University of Zurich.^[2]

He then worked as a journalist, among others at the Tages-Anzeiger, then at the SonntagsZeitung – first as chief reporter and then as US correspondent in New York. After his return, he first worked as deputy editor-in-chief at the Luzerner Neusten Nachrichten (LNN) and developed various newspaper projects for Ringier, before moving to Ringier-owned Blick in 1995, first as sports director and then as editor-in-chief.^[3] He remained there until 1997. He then returned to the United States on behalf of Ringier to observe developments in the Internet sector and to complete an Advanced Management Program (AMP) at Harvard Business School.^[2] After returning to Switzerland, he founded the communications agency Contract Media AG in August 1998. Contract Media is based in Zollikon as of 2019.^[4] One of his first mandates was crisis communication in connection with the crash of Swissair flight 111 near Halifax.^[5] A short time later, the Scandinavian media company Schibsted entrusted him with the market research and project management for the founding of the free newspaper 20 Minutes. He launched the company in December 1999 and was a member of the board of directors and investor until it was sold to the media company Tamedia in 2003.^[6]

From September 2007 to October 2008, Sacha Wigdorovits was the publisher of the free newspaper .ch.^[7] Clients of his communications agency Contract Media include the energy group Axpo,^[8] the watch manufacturer Hublot, the hearing aid manufacturer Sonova,^[9] the sports retailer Intersport,^[10] Media Saturn Switzerland, the Falcon Private Bank and the private bank BSI, as well as the former Chairman of the Board of Directors of UBS, Peter Kurer, following his resignation as Chairman of the Board of Directors.^[11] Until 2016 Wigdorovits was involved with the Audiatur Foundation, which, according to its own statements, advocates "balanced reporting on Israel",^[12] though some commentators and sources have deemed it pro-Israel^[13] or engaging in "Israel advocacy".^[14][15]

He is partnered with Dutch-Swiss media executive Ingrid Deltenre.^[16]

In 2016, Wigdorovits praised Angela Merkel's communication style in an interview given to German magazine Focus in response to the New Years Eve Cologne riots.^[17]

Views

Wigdorovits holds strong pro-Israel views, believes there is currently no Palestinian partner for peace, but is an opponent of Benjamin Netanyahu and the Likud party and has criticized the proposed Israeli Judicial Reform, as he discussed in an opinion piece in the Swiss daily Neue Zürcher Zeitung in late 2023 after the October 7 Attacks.^[18] He opposes the expansion of Israeli settlements in the West Bank and took a stand against his native Switzerland voting for the recognition of Palestine as a UN non-member observer state by the United Nations General Assembly in 2011.^[19]

Controversies

Wigdorovits was called the "most controversial PR-consultant in all of Switzerland" in a 2014 Tages-Anzeiger article profiling him in-depth.^[20] Another article by Central Swiss outlet Zentralplus stated that, as part of his PR-Consulting business, Wigdorovits was meticulously involved in shaping the day to day image of his clients.^[16]

Wigdorovits made headlines in Switzerland in November 2009 when he became an advisor to Swiss nightclub owner and billionaire heir Carl Hirschmann who had been accused of various sex crimes.^{[21] [22]}

Internationally,^[23] and at home, Wigdorovits was the subject of media coverage at the end of August 2014, when he was described by various media as the mastermind of a campaign against pro-Palestinian Swiss local politician and former Green Party member of parliament Geri Müller. This campaign ultimately led to Müller's temporary suspension as mayor of Baden due to the distribution of nude photos of himself, stemming from an online chat with a 33-year old woman.^[24] Swiss daily Basler Zeitung wrote an article criticizing Wigdorovits' role titled The Crisis Specialist Has Failed.^[25] The Luzerner Zeitung described Wigdorovits' actions in response to Gerigate, as the scandal was called by the Swiss press, as unusually error-prone and reported that he denied involvement but then partially retracted his denials when confronted with chat transcripts of the woman who successfully solicited nude photos from Müller.^[26] In 2019, he was acquitted of the main charge of attempted coercion and aiding and abetting coercion, but was sentenced to a suspended fine of 40 daily rates of 560 Swiss francs (totalling 22,400 Swiss francs) with regard to the retention and unauthorized disclosure of private conversations.^[27]

In 2022, Wigdorovits was described by some media outlets as responsible for the dismissal of Tages-Anzeiger journalist Kevin Brühlmann by advocating for his firing. The dismissal followed Brühlmann's article, in which he portrayed a Jewish candidate for Zurich's city council, Sonja Rueff-Frenkel, invoking apparent anti-Semitic stereotypes. In response to Brühlmann's apology, well-known Jewish personalities in Zurich, such as former federal judge Vera Rottenberg, wrote a letter that they sent to the publishers and the management of Tamedia (which owns the newspaper). They expressed their gratitude for the statement of the Tages-Anzeiger and the clear apology of the journalist Kevin Brühlmann. However, the dismissal of the journalist was "inappropriate and even counterproductive".^[28] Wigdorovits' alleged intervention was questioned by Swiss online news/commentary portal Zackbum.ch where it was stated that he turned "the completely justified criticism of this unsuccessful and embarrassing article [by Brühlmann] into nonsense. And extremely poorly written nonsense at that."^[29]

External links

[1] - The website of Contract Media AG, Wigdorovits' PR Consulting Agency

References

1. Redaktion, SaW (2014-07-26). "Das Schweigen der Feigen". Luzerner Zeitung (in German). Retrieved 2024-01-14.
2. "About us". www.churchill-in-zurich.ch. Retrieved 2024-01-14.
3. admin (2023-12-21). "Sacha Wigdorovits @alpensymposium". Alpensymposium. Retrieved 2024-01-14.
4. "PR-Berater Sacha Wigdorovits tritt kürzer". Klein Report. 23 July 2019. Retrieved 17 Jan 2024.
5. "Im Internetreich geht die Sonne nie unter" (PDF). University of Zurich Alumni Website. 2004. Retrieved 14 January 2024.
6. "Sacha Wigdorovits prüft Klage wegen 20 Minuten - Medien". www.persoenlich.com. Retrieved 2024-01-16.
7. "".ch": Wigdorovits gibt Heft aus der Hand". Der Bund (in German). 2008-10-07. Retrieved 2024-01-14.
8. "Contract Media: "Man muss das Kind beim Namen nennen"". persoenlich.com (in Swiss High German). Retrieved 2024-01-14.
9. "CORRECTED - UPDATE 5-Sonova bosses quit after insider trading probe". Reuters. 2011-03-30. Retrieved 2024-01-14.
10. "Customer List". www.contractmedia.ch. Retrieved 2024-01-16.
11. "Wigdorovits wird Kurers neuer Kommunikationsberater". Werbewoche m&k (in German). 2009-04-20. Retrieved 2024-01-14.
12. "Audiatur-Stiftung". Audiatur-Stiftung (in German). Retrieved 2024-01-14.
13. Meyer, Werner; UhrPermalink, Bernam 8 06 2013 um 14:55 (2011-07-20). "Pro-Israel-Meinungsmache wird professionalisiert". infosperber (in Swiss High German). Retrieved 2024-01-14.{{cite web}}: CS1 maint: numeric names: authors list (link)
14. Raffa, Gerardo. "It took more than 900 dead Jews before Switzerland woke up". www.israelnationalnews.com. Retrieved 2024-01-14.
15. "Reflecting on Intermountain Jewish News' 110 Years of Impact with Rabbi Hillel Goldberg and Shana Goldberg (LNM Episode 20) - Local News Matters Podcast". 2023-09-06. Retrieved 2024-01-14.
16. Flückiger, Michael. "Sacha Wigdorovits: Der Mann hinter Bernhard Alpstaeg". zentralplus (in Swiss High German). Retrieved 2024-01-14.
17. "Schweizer PR-Experte Sacha WigdorovitsNach der Horror-Nacht von Köln: "Merkels Zurückhaltung ist klug"". FOCUS Online. 8 Jan 2016. Retrieved 16 Jan 2024.
18. Wigdorovits, Sacha (2023-11-15). "Warum die Terrorattacke der Hamas für Israel Gutes bewirken könnte". Neue Zürcher Zeitung (in Swiss High German). ISSN 0376-6829. Retrieved 2024-01-16.
19. Weiss, David; UhrPermalink, St Gallenam 3 09 2011 um 13:12 (2011-08-31). "Nahost: Die Uno ist das Problem, nicht die Lösung". infosperber (in Swiss High German). Retrieved 2024-01-16.{{cite web}}: CS1 maint: numeric names: authors list (link)
20. "Der Berater". Tages-Anzeiger (in German). 2014-08-28. Retrieved 2024-01-14.
21. "Tamedia publiziert Entschuldigung an Carl Hirschmann". Werbewoche m&k. 2019-05-23. Retrieved 2024-01-14.
22. "Noemie Lenoir: A model made miserable". gulfnews.com. 2010-05-17. Retrieved 2024-01-26.
23. Liphshiz, Cnaan (12 Sep 2014). "Conspiracy theories thrive in Swiss politician's nude selfie scandal". Times of Israel. Retrieved 14 Jan 2024.
24. Liphshiz, Cnaan (2014-09-08). "Nude selfie scandal a problem for Swiss politician - and his Jewish foes". Jewish Telegraphic Agency. Retrieved 2024-01-14.
25. "Der Krisenspezialist hat versagt". Basler Zeitung (in German). 2014-08-27. Retrieved 2024-01-14.
26. Honegger, Lorenz (2014-08-26). "Gerigate - Wigdorovits' Anfängerfehler: Wenn der PR-Profi einen PR-Berater nötig hätte". Luzerner Zeitung (in German). Retrieved 2024-01-16.
27. ""Nacktselfie-Affäre": PR-Berater Wigdorovits teils freigesprochen". Neue Zürcher Zeitung (in Swiss High German). 2019-11-22. ISSN 0376-6829. Retrieved 2024-01-14.
28. "Nach Antisemitismus-Vorwürfen: Tagesanzeiger entlässt Brühlmann und erntet Kritik". ZüriToday – News aus der Region Zürich (in Swiss High German). 2022-02-16. Retrieved 2024-01-14.
29. "Fettnapf-Sacha – Zackbum" (in Swiss High German). 2022-01-31. Retrieved 2024-01-16.