SVM was founded in 1997 by Marshall Reavis, a former employee at Mobil Oil Corporation. While at Mobil Oil, Reavis was instrumental with the introduction of one of the earliest-known prepaid “gasoline gift cards,” then called the Mobil GO Card. When SVM first opened, the company only provided gasoline gift cards and had two employees.
In 1998, the company expanded its product offerings with the first non-gasoline gift card product. In the same year, the company expanded it service by adding production, inventory management and fulfillment services. In 1999, SVM hosted its first client internetlanding page.
In 2001, SVM began issuing gift cards in an outsourced environment. In 2004 SVM deploys a web-based card reloading system on behalf of a major oil company that enables consumers to reload gasoline gift cards instantly online. In 2005, SVM establishes a relationship with American Express Incentive Services and becomes a reseller of the American Express-branded Fill It Up Card (prepaid gasoline card). By 2008, SVM hosted multiple client internetlanding pages and SVM customizes a multi-use gift card.
In 2015, SVM moved to a 35,000 square-foot headquarters in Arlington Heights, IL.[3] The company also opened a consumer-focused gift card storefront on eBay. In March 2016, SVM acquired 1to1 Card, a leading prepaid card provider.[4]
SVM's products include gift card for major gasoline brands, fast food and casual dining restaurants, retail, travel, and specialty retailers.
SVM's role in the issuance of gift cards is in two main ways:
In some cases, SVM is the third-party issuer. In this situation SVM contracts with the processor who holds a database of all card numbers, and SVM holds the funds until cards are redeemed. SVM then settles with the retail companies.
In other cases, SVM does the same functions as in the first example except that SVM does not hold the funds. Gift cards are resold through an agreement with the retail company. Cards in this scenario may be sold either in a retail store environment, or may be sold directly business to business.[7]
SVM's additional services include card program production, fulfillment of cards (to both retail outlets and customers who purchase the cards), and inventory management services. SVM also provides customer service and Internet hosting services.
SVM has a “sister company,” SFS (SVM Fulfillment Services), that provides fulfillment of gift cards to actual retail locations. This company was established in 2005.
References
^Debit Cards: Their Value in an Incentive Program Info Now. December 26, 2007, at the Wayback Machine
^SVM Becomes Exclusive Shell Gift Card DistributorBNET Business News, November 2003 2007-10-02 at the Wayback Machine
^"Shoveling Snow for Gift Cards; SVM's Exciting New Location". us3.campaign-archive2.com. Retrieved 2016-05-06.
^"Gift Card Pioneer SVM, LP Acquires 1to1 Card" (PDF). March 8, 2016. Retrieved May 6, 2016.
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This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article s use of external links may not follow Wikipedia s policies or guidelines Please improve this article by removing excessive or inappropriate external links and converting useful links where appropriate into footnote references December 2013 Learn how and when to remove this template message The topic of this article may not meet Wikipedia s notability guidelines for companies and organizations Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention If notability cannot be shown the article is likely to be merged redirected or deleted Find sources SVM company news newspapers books scholar JSTOR December 2013 Learn how and when to remove this template message This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources SVM company news newspapers books scholar JSTOR December 2013 Learn how and when to remove this template message Learn how and when to remove this template message SVM originally known as Stored Value Marketing is a provider of gasoline restaurant and other retail gift cards also known as stored value cards based in Des Plaines Illinois SVM LPTypePrivateIndustryPromotions and IncentivesFounded1997 1997 HeadquartersArlington Heights ILKey peopleMarshall W Reavis Founder and CEO ProductsGift cardsNumber of employees65Websitewww wbr svmcards wbr comSVM is considered a pioneer in the marketing of stored value products gift cards 1 2 Contents 1 Corporate history 2 Products and services 3 References 4 External linksCorporate history EditSVM was founded in 1997 by Marshall Reavis a former employee at Mobil Oil Corporation While at Mobil Oil Reavis was instrumental with the introduction of one of the earliest known prepaid gasoline gift cards then called the Mobil GO Card When SVM first opened the company only provided gasoline gift cards and had two employees In 1998 the company expanded its product offerings with the first non gasoline gift card product In the same year the company expanded it service by adding production inventory management and fulfillment services In 1999 SVM hosted its first client internet landing page In 2001 SVM began issuing gift cards in an outsourced environment In 2004 SVM deploys a web based card reloading system on behalf of a major oil company that enables consumers to reload gasoline gift cards instantly online In 2005 SVM establishes a relationship with American Express Incentive Services and becomes a reseller of the American Express branded Fill It Up Card prepaid gasoline card By 2008 SVM hosted multiple client internet landing pages and SVM customizes a multi use gift card In 2015 SVM moved to a 35 000 square foot headquarters in Arlington Heights IL 3 The company also opened a consumer focused gift card storefront on eBay In March 2016 SVM acquired 1to1 Card a leading prepaid card provider 4 On April 8 2020 Blackhawk Network Holdings acquired SVM 5 6 Products and services EditSVM s products include gift card for major gasoline brands fast food and casual dining restaurants retail travel and specialty retailers SVM s role in the issuance of gift cards is in two main ways In some cases SVM is the third party issuer In this situation SVM contracts with the processor who holds a database of all card numbers and SVM holds the funds until cards are redeemed SVM then settles with the retail companies In other cases SVM does the same functions as in the first example except that SVM does not hold the funds Gift cards are resold through an agreement with the retail company Cards in this scenario may be sold either in a retail store environment or may be sold directly business to business 7 SVM s additional services include card program production fulfillment of cards to both retail outlets and customers who purchase the cards and inventory management services SVM also provides customer service and Internet hosting services SVM has a sister company SFS SVM Fulfillment Services that provides fulfillment of gift cards to actual retail locations This company was established in 2005 References Edit Debit Cards Their Value in an Incentive Program Info Now Archived December 26 2007 at the Wayback Machine SVM Becomes Exclusive Shell Gift Card DistributorBNET Business News November 2003 Archived 2007 10 02 at the Wayback Machine Shoveling Snow for Gift Cards SVM s Exciting New Location us3 campaign archive2 com Retrieved 2016 05 06 Gift Card Pioneer SVM LP Acquires 1to1 Card PDF March 8 2016 Retrieved May 6 2016 Blackhawk Network Acquires SVM Cards finance yahoo com Retrieved 2020 04 09 Blackhawk Network acquires SVM cards to expand B2B gift card offerings business newsupdate com 2020 04 09 Retrieved 2020 04 09 The Gift of Gallons NPN May 2006 dead link External links EditOfficial website Retrieved from https en wikipedia org w index php title SVM company amp oldid 1075376163, wikipedia, wiki, book, books, library,
