Roy Edward Larsen (April 20, 1899 – September 9, 1979) was an American publishing executive who worked for Time Inc. for 56 years.[1] Following founders Henry Luce and Briton Hadden, Larsen was credited with being responsible for the company's growth and success.[2] At the time of his death he was described as being "one of the most influential figures in the golden age of the company's empire."[1]
Larsen was born in Boston, Massachusetts, the son of Robert Larsen and Stella Belyea Larsen. He attended Boston Latin School, graduating in 1917, and entered Harvard College, graduating in 1921. While in college he served as treasurer and business manager of The Harvard Advocate, where he brought the newspaper back to profitability by increasing circulation.[1]
Careeredit
Larsen directed sales from the inception of Time magazine, and he is credited with recruiting the first 12,000 subscribers via a direct mail campaign in 1923. He continued to increase sales and circulation over the next 30 years. When Hadden died in 1929, Larsen was appointed as Time's business manager by Luce. In 1939 Larsen succeeded Luce as president of Time, serving in this position until his retirement in April 1979.[1]
Larsen helped to organize and develop The March of Time, an Academy Award winning radio and news film series which was produced from 1935 to 1951. He also served as publisher of Life magazine from 1936 to 1946.[1] A fitness buff, Larsen developed an idea for a sports magazine in 1954, which later turned into Sports Illustrated.[2]
A conservationist, Larsen organized the Nantucket Conservation Fund in 1965, and was elected to the board of the Nature Conservancy in 1973.[2] As a tribute to Larsen, Time Inc. gave the conservancy a 2,000-acre tract in East Texas now known as the Roy E. Larsen Sandyland Sanctuary.[2][3]
Larsen married Margaret Zerbe in 1927. They had four children; a daughter, Anne (Simonson) and three sons: Robert, Christopher and Jonathan, the latter becoming editor-in-chief of The Village Voice.
Referencesedit
^ abcde"Roy E. Larsen, 80, Key Executive At Time Inc. for 56 Years, Is Dead". New York Times. September 10, 1979.
^ abcd"Roy E. Larsen (1899-1979)". Sports Illustrated. September 24, 1979.
^"Roy E. Larsen Sandyland Sanctuary". The Nature Conservancy. Retrieved November 14, 2018.
^"Roy Larsen". Advertising Hall of Fame. Retrieved November 17, 2018.
External linksedit
Media related to Roy Edward Larsen at Wikimedia Commons
January 19, 2024
larsen, edward, larsen, april, 1899, september, 1979, american, publishing, executive, worked, time, years, following, founders, henry, luce, briton, hadden, larsen, credited, with, being, responsible, company, growth, success, time, death, described, being, m. Roy Edward Larsen April 20 1899 September 9 1979 was an American publishing executive who worked for Time Inc for 56 years 1 Following founders Henry Luce and Briton Hadden Larsen was credited with being responsible for the company s growth and success 2 At the time of his death he was described as being one of the most influential figures in the golden age of the company s empire 1 Contents 1 Early life 2 Career 3 Personal life 4 References 5 External linksEarly life editLarsen was born in Boston Massachusetts the son of Robert Larsen and Stella Belyea Larsen He attended Boston Latin School graduating in 1917 and entered Harvard College graduating in 1921 While in college he served as treasurer and business manager of The Harvard Advocate where he brought the newspaper back to profitability by increasing circulation 1 Career editLarsen directed sales from the inception of Time magazine and he is credited with recruiting the first 12 000 subscribers via a direct mail campaign in 1923 He continued to increase sales and circulation over the next 30 years When Hadden died in 1929 Larsen was appointed as Time s business manager by Luce In 1939 Larsen succeeded Luce as president of Time serving in this position until his retirement in April 1979 1 Larsen helped to organize and develop The March of Time an Academy Award winning radio and news film series which was produced from 1935 to 1951 He also served as publisher of Life magazine from 1936 to 1946 1 A fitness buff Larsen developed an idea for a sports magazine in 1954 which later turned into Sports Illustrated 2 A conservationist Larsen organized the Nantucket Conservation Fund in 1965 and was elected to the board of the Nature Conservancy in 1973 2 As a tribute to Larsen Time Inc gave the conservancy a 2 000 acre tract in East Texas now known as the Roy E Larsen Sandyland Sanctuary 2 3 Larsen died in 1979 and the following year was inducted into the Advertising Hall of Fame 4 Personal life editLarsen married Margaret Zerbe in 1927 They had four children a daughter Anne Simonson and three sons Robert Christopher and Jonathan the latter becoming editor in chief of The Village Voice References edit a b c d e Roy E Larsen 80 Key Executive At Time Inc for 56 Years Is Dead New York Times September 10 1979 a b c d Roy E Larsen 1899 1979 Sports Illustrated September 24 1979 Roy E Larsen Sandyland Sanctuary The Nature Conservancy Retrieved November 14 2018 Roy Larsen Advertising Hall of Fame Retrieved November 17 2018 External links edit nbsp Media related to Roy Edward Larsen at Wikimedia Commons Retrieved from https en wikipedia org w index php title Roy E Larsen amp oldid 1167169606, wikipedia, wiki, book, books, library,
