Richard Laermer

Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations,^[1] a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.

Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations,^[2] marketing effectiveness, marketing strategy, consumerism,^[3] political strategy,^[4] advertising and "no comment."

Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005.^[5]

On November 8, 2007, Laermer was inducted into the PR News Hall of Fame.^[6]

Bibliography

• 2011: Trendspotting for the Next Decade (2008; McGraw-Hill)
• Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with Mark Simmons (author) (2007; HarperCollins) (2009)
• Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; Bloomberg Press) (2004)
• Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002; W. W. Norton & Company) (2001) (2000) (1999) (1998)
• Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; Perigee Trade)
• Get on with It: The Gay and Lesbian Guide to Getting Online (1997; Broadway Books)
• Gay and Lesbian Guide to New York City (1994; Plume)
• Bargain Hunting in Greater New York (1990; Prima Lifestyles)

References

1. "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.
2. Barnett, Chris (January 22, 2001). "Analysis: Profile-PR Man Presses Everyone's Buttons". PR Week. Retrieved February 2, 2024.
3. Wood, Daniel B. (November 22, 2011). "Fewer plan to shop on Black Friday 2011, survey finds. What do they know?". Christian Science Monitor. Retrieved February 2, 2024.
4. Fung, Katherine (December 14, 2023). "Hunter Biden Investigation May Backfire on Republicans". Newsweek. Retrieved February 3, 2024.
5. Harris, Paul (January 30, 2005). "The guide to the guides". The Guardian. Retrieved February 3, 2024.
6. ""PR News" Hall of Fame" (PDF). Retrieved January 21, 2012.