Reich and Lièvre was a chain of stores across California in the early 1900s, focusing on upscale women's apparel, a format known at the time as "cloak and suit shops". Founded by Maurice Reich and real estate broker George Lièvre and based in San Francisco, it had multiple branch locations in that city as well as Oakland (1530 Broadway), San José, Sacramento (808 K St.), Stockton, Fresno, Los Angeles and San Diego.
Reich and Lièvre ad for 1917 Los Angeles store openingBroadway looking south from 7th Street in 1917. The prominent Reich and Lièvre sign is the rightmost one on the Isaac Bros. Bldg.Reich and Lièvre ad for 1922 Oakland store opening
In 1920, Mr. Reich bought out Mr. Lièvre, but the name was kept.
The Los Angeles store was located at the Isaac Bros. Building, 737-745 S. Broadway.[1]
In Oakland, an expanded store opened in a dedicated, luxurious new building 1922. The architect was William Knowles.
In Sacramento, too Reich and Lièvre was considered a leading women's fashion store along with Weinstock's.[2]
Product linesedit
As of 1922, the Oakland store, for example carried (for women) gowns, suits, wraps, coats, dresses, informal frocks, millinery, hosiery, veiling, neckwear, handkerchiefs, underwear, petticoats, blouses and sweaters, as well as in new departments sports apparel, shoes, jewelry, handbags, gloves and corsets. The store also carried infants' wear, children's wear, and housed a beauty shop.[3]
Epilogueedit
The retailer went out of business in 1927. The four-story, 50,000-square-foot (4,600 m2) Oakland store became a branch of the Bedell chain.[4]
In San Francisco, the 51 Stockton St. store near Union Square became Reich's.[5]
Reich's grandson, Jay Rich, as of a 1982 report, ran a chain of Rich's Women's Apparel stores in Sacramento, Carmichael, Yuba City and Roseville, California.[6]
Referencesedit
^"Reich and Lièvre advertisement". Los Angeles Times. March 3, 1917. p. 3. Retrieved 22 May 2019.
^Avella, Steven M. (2008). The Good Life: Sacramento's Consumer Culture. p. 31-32. ISBN9780738525242. Retrieved 22 May 2019.
^"Reich and lièvre advertisement". Oakland Tribune. March 31, 1922. Retrieved 22 May 2019.
^"House of Bedell Opens Oakland Unit Tomorrow". Oakland Tribune. February 25, 1927. p. 18. Retrieved 22 May 2019.
^"Reich's ad". San Francisco Examiner. February 15, 1929. Retrieved 22 May 2019.
^"Apparel shop rich in history relocates in Roseville Square". July 2, 1982. Retrieved 22 May 2019.
April 13, 2024
reich, lièvre, chain, stores, across, california, early, 1900s, focusing, upscale, women, apparel, format, known, time, cloak, suit, shops, founded, maurice, reich, real, estate, broker, george, lièvre, based, francisco, multiple, branch, locations, that, city. Reich and Lievre was a chain of stores across California in the early 1900s focusing on upscale women s apparel a format known at the time as cloak and suit shops Founded by Maurice Reich and real estate broker George Lievre and based in San Francisco it had multiple branch locations in that city as well as Oakland 1530 Broadway San Jose Sacramento 808 K St Stockton Fresno Los Angeles and San Diego Reich and Lievre ad for 1917 Los Angeles store openingBroadway looking south from 7th Street in 1917 The prominent Reich and Lievre sign is the rightmost one on the Isaac Bros Bldg Reich and Lievre ad for 1922 Oakland store openingIn 1920 Mr Reich bought out Mr Lievre but the name was kept Contents 1 Locations 2 Product lines 3 Epilogue 4 ReferencesLocations editThe Los Angeles store was located at the Isaac Bros Building 737 745 S Broadway 1 In Oakland an expanded store opened in a dedicated luxurious new building 1922 The architect was William Knowles In Sacramento too Reich and Lievre was considered a leading women s fashion store along with Weinstock s 2 Product lines editAs of 1922 the Oakland store for example carried for women gowns suits wraps coats dresses informal frocks millinery hosiery veiling neckwear handkerchiefs underwear petticoats blouses and sweaters as well as in new departments sports apparel shoes jewelry handbags gloves and corsets The store also carried infants wear children s wear and housed a beauty shop 3 Epilogue editThe retailer went out of business in 1927 The four story 50 000 square foot 4 600 m2 Oakland store became a branch of the Bedell chain 4 In San Francisco the 51 Stockton St store near Union Square became Reich s 5 Reich s grandson Jay Rich as of a 1982 report ran a chain of Rich s Women s Apparel stores in Sacramento Carmichael Yuba City and Roseville California 6 References edit Reich and Lievre advertisement Los Angeles Times March 3 1917 p 3 Retrieved 22 May 2019 Avella Steven M 2008 The Good Life Sacramento s Consumer Culture p 31 32 ISBN 9780738525242 Retrieved 22 May 2019 Reich and lievre advertisement Oakland Tribune March 31 1922 Retrieved 22 May 2019 House of Bedell Opens Oakland Unit Tomorrow Oakland Tribune February 25 1927 p 18 Retrieved 22 May 2019 Reich s ad San Francisco Examiner February 15 1929 Retrieved 22 May 2019 Apparel shop rich in history relocates in Roseville Square July 2 1982 Retrieved 22 May 2019 Retrieved from https en wikipedia org w index php title Reich and Lievre amp oldid 983821449, wikipedia, wiki, book, books, library,
