The coupon cigarette was originally released as Embassy Regal Filter in 1969.[1] The brand became very popular and sold coupon cigarettes until around 1999. Classed as a "premium" brand cigarette, they are one of the most expensive cigarette products available in the United Kingdom. Regal are very popular in Scotland, Northern Ireland and in the north of England; further south Regal's sister brand Embassy is more popular.[citation needed] Regal is available in king size and regular filter size.
In 2014 the cigarette factory in Nottingham that produced Regal cigarettes closed its doors and production was moved to Germany and Poland.[2]
"Reg" advertising campaignedit
British pack of Regal cigarettes
In the 1990s, Imperial Tobacco launched an advertising campaign featuring an everyman named Reg who offered his dad-humour insights on various subjects. The first ad read, "Reg on Smoking: I smoke 'em because my name's on 'em." As he held his fingers over the 'al' in Regal. More adverts followed, such as "Reg on train-spotting: "There's one." and "Reg on party politics: 'If you drop ash on the carpet you won't get invited again.'"[3]
Imperial Tobacco claimed that Reg did not encourage children to smoke, as the character was viewed as "repulsive and far from cool".[3] However, the campaign was eventually withdrawn because medical researchers discovered that the stupid humour of the ads appealed mostly to young adolescents, whereas adults 33–55 years old, who were supposedly the target group for the campaign, did not identify with Reg.[4]
Counterfeitsedit
In April 2002, The Daily Telegraph reported that middlemen were offering supposedly duty-free Regal and Silk Cut cigarettes to consumers. These products turned out to be illegally counterfeited in Chinese factories on the border between Fujian and Guangdong provinces and were highly toxic. Alongside the health risks of smoking, the cigarettes were produced in unhygienic factory conditions and included tobacco sweepings, sawdust, dirt, banned chemicals as well as high levels of tar and nicotine. These counterfeits cost £2.5 billion in lost revenue in 2001 and were thought to account for 'at least a quarter of all the cigarettes smoked in Britain' in that year according to HM Treasury.[5][6]
Referencesedit
^B.W.E Alford (5 November 2013). W.D. & H.O. Wills and the development of the UK tobacco Industry: 1786-1965. Taylor & Francis. p. 455. ISBN978-1-136-58426-8.
^Kollewe, Julia (15 April 2014). "Nottingham cigarette factory closure threatens more than 500 jobs". The Guardian. Retrieved 20 January 2018.
^ abChris Harrald; Fletcher Watkins (1 November 2010). The Cigarette Book: The History and Culture of Smoking. Skyhorse Publishing. p. 176. ISBN978-1-62873-241-2.
^Hastings GB, Ryan H, Teer P, MacKintosh AM (October 1994). "Cigarette advertising and children's smoking: why Reg was withdrawn". BMJ. 309 (6959): 933–7. doi:10.1136/bmj.309.6959.933. PMC2541121. PMID 7950668.
^McElroy, Damien (14 April 2002). "Poison warning over China's billions of bootleg cigarettes". Telegraph.co.uk. Retrieved 20 January 2018.
^"Warning over fake cigarettes". News.bbc.co.uk. 11 July 2002. Retrieved 20 January 2018.
December 01, 2023
regal, cigarette, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, this, article, contains, content, that, written, like, advertisement, please, help, improve, removing,. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view April 2022 Learn how and when to remove this template message This article possibly contains original research Please improve it by verifying the claims made and adding inline citations Statements consisting only of original research should be removed June 2018 Learn how and when to remove this template message This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Regal cigarette news newspapers books scholar JSTOR June 2018 Learn how and when to remove this template message Learn how and when to remove this template message Regal is a British brand of cigarettes currently owned and manufactured by Imperial Tobacco RegalProduct typeCigaretteProduced byImperial TobaccoCountryUnited KingdomIntroduced1969 54 years ago 1969 MarketsSee MarketsCarcinogenicity IARC group 1 Contents 1 History 2 Reg advertising campaign 3 Counterfeits 4 ReferencesHistory editThe coupon cigarette was originally released as Embassy Regal Filter in 1969 1 The brand became very popular and sold coupon cigarettes until around 1999 Classed as a premium brand cigarette they are one of the most expensive cigarette products available in the United Kingdom Regal are very popular in Scotland Northern Ireland and in the north of England further south Regal s sister brand Embassy is more popular citation needed Regal is available in king size and regular filter size In 2014 the cigarette factory in Nottingham that produced Regal cigarettes closed its doors and production was moved to Germany and Poland 2 Reg advertising campaign edit nbsp British pack of Regal cigarettesIn the 1990s Imperial Tobacco launched an advertising campaign featuring an everyman named Reg who offered his dad humour insights on various subjects The first ad read Reg on Smoking I smoke em because my name s on em As he held his fingers over the al in Regal More adverts followed such as Reg on train spotting There s one and Reg on party politics If you drop ash on the carpet you won t get invited again 3 Imperial Tobacco claimed that Reg did not encourage children to smoke as the character was viewed as repulsive and far from cool 3 However the campaign was eventually withdrawn because medical researchers discovered that the stupid humour of the ads appealed mostly to young adolescents whereas adults 33 55 years old who were supposedly the target group for the campaign did not identify with Reg 4 Counterfeits editIn April 2002 The Daily Telegraph reported that middlemen were offering supposedly duty free Regal and Silk Cut cigarettes to consumers These products turned out to be illegally counterfeited in Chinese factories on the border between Fujian and Guangdong provinces and were highly toxic Alongside the health risks of smoking the cigarettes were produced in unhygienic factory conditions and included tobacco sweepings sawdust dirt banned chemicals as well as high levels of tar and nicotine These counterfeits cost 2 5 billion in lost revenue in 2001 and were thought to account for at least a quarter of all the cigarettes smoked in Britain in that year according to HM Treasury 5 6 References edit B W E Alford 5 November 2013 W D amp H O Wills and the development of the UK tobacco Industry 1786 1965 Taylor amp Francis p 455 ISBN 978 1 136 58426 8 Kollewe Julia 15 April 2014 Nottingham cigarette factory closure threatens more than 500 jobs The Guardian Retrieved 20 January 2018 a b Chris Harrald Fletcher Watkins 1 November 2010 The Cigarette Book The History and Culture of Smoking Skyhorse Publishing p 176 ISBN 978 1 62873 241 2 Hastings GB Ryan H Teer P MacKintosh AM October 1994 Cigarette advertising and children s smoking why Reg was withdrawn BMJ 309 6959 933 7 doi 10 1136 bmj 309 6959 933 PMC 2541121 PMID 7950668 McElroy Damien 14 April 2002 Poison warning over China s billions of bootleg cigarettes Telegraph co uk Retrieved 20 January 2018 Warning over fake cigarettes News bbc co uk 11 July 2002 Retrieved 20 January 2018 Retrieved from https en wikipedia org w index php title Regal cigarette amp oldid 1181980890, wikipedia, wiki, book, books, library,
