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Radisson Blu

Radisson Blu is an international chain of hotels operated by Radisson Hotels. With roots dating back to the 1960s, the Radisson Blu brand name came into existence in 2009 with a rebranding from Radisson SAS. Its hotels are found in major cities, key airport gateways and leisure destinations.

Radisson Blu
Company typeSubsidiary
IndustryHospitality, Hotels, Tourism
Founded1960; 64 years ago (1960)
HeadquartersMinneapolis, United States and Brussels, Belgium
Number of locations
380
Area served
Worldwide
Key people
Wolfgang M. Neumann (President & CEO), Knut Kleiven (Deputy President & Chief Financial Officer), Olivier Harnisch (Executive Vice President & Chief Operating Officer), Eric De Neef (Executive Vice President & Chief Commercial Officer)
ParentRadisson Hotel Group
Choice Hotels
Websitewww.choicehotels.com radissonblu.com

History edit

 
Room 606 at the Radisson Collection Royal Hotel, Copenhagen in Copenhagen, designed by Arne Jacobsen.

Foundation as SAS Hotels edit

SAS Hotels has roots dating to the opening of the then named SAS Royal Hotel in Copenhagen, Denmark in 1960. Architect Arne Jacobsen designed every aspect of the hotel for the SAS Group, from the building, to the now-iconic furniture (including the Egg chair), to the tableware.[1]: 378–379  The hotel was initially operated by the catering division of the group, but merged with the hospitality division to become SAS Catering and Hotels.[1]: 379  In 1982, the hotels were spun off as a separate division, operating under the name SAS International Hotels.[2][1]: 379 [2]

In 1994, Radisson SAS Hotels was created, as a partnership between Radisson Hotels International and SAS International Hotels, for operations in Europe, the Middle East and Africa.[2] By the year 2000, the brand was operating 100 hotels.[3]

Rebranding to Radisson Blu since 2009 edit

 
Radisson Blu in Trondheim

In 2009, the partnership with SAS ended and the Radisson SAS properties were rebranded as Radisson Blu.[4] The name ‘Blu’ was chosen as part of a research project to find a new visual identity as the company looked to replace the familiar SAS blue box.[3]

Radisson Blu entered the United States market with the opening of its first hotel in Chicago, Illinois in 2011. The hotel occupies part of the Aqua skyscraper developed by Studio Gang Architects.[5] In 2013, it opened its second location. It is connected to the Mall of America in Bloomington, Minnesota.[6] In 2010, Radisson Blu was named the largest upper upscale hotel chain in Europe.[7]

Concept edit

Radisson Blu hotels are mainly located in major cities, key airport gateways and leisure destinations. It is described as an "upper upscale" hotel brand.[8]

See also edit

References edit

  1. ^ a b c Cohen, M. L. (2010). Pederson, Jay P. (ed.). "Rezidor Hotel Group AB". International Directory of Company History. 118. Farmington Hills, Michigan: St. James Press (Gale, Cengage Learning group). ISBN 978-1-4144-4729-2.
  2. ^ a b c McDowell, Edwin (August 12, 1994) [digitalized on n.d.]. "Radisson and SAS Form Hotel Pact". The New York Times. Retrieved January 17, 2019.
  3. ^ a b "RADISSON SAS HOTELS AND RESORTS TO CHANGE THEIR NAME TO RADISSON BLU" (Press release). Globe Newswire. February 4, 2009.
  4. ^ "Radisson SAS Hotels & Resorts In Europe, the Middle East and Africa to Change Their Name to Radisson Blu". Franchising.com. Retrieved 2019-09-18.
  5. ^ Citation error. See inline comment how to fix. [verification needed]
  6. ^ "LOOK: The Surprising Location Of This New Hotel". HuffPost. 2013-03-14. Retrieved 2019-09-18.
  7. ^ TAYLOR, MIA (April 9, 2018). "Radisson Blu is Europe's Largest Upper-Upscale Hotel Brand". TravelPulse.
  8. ^ "Radisson Blu Hotel, Kyiv". Hospitality Net. 22 February 2020.

External links edit

  Media related to Radisson Blu at Wikimedia Commons

radisson, international, chain, hotels, operated, radisson, hotels, with, roots, dating, back, 1960s, brand, name, came, into, existence, 2009, with, rebranding, from, radisson, hotels, found, major, cities, airport, gateways, leisure, destinations, company, t. Radisson Blu is an international chain of hotels operated by Radisson Hotels With roots dating back to the 1960s the Radisson Blu brand name came into existence in 2009 with a rebranding from Radisson SAS Its hotels are found in major cities key airport gateways and leisure destinations Radisson BluCompany typeSubsidiaryIndustryHospitality Hotels TourismFounded1960 64 years ago 1960 HeadquartersMinneapolis United States and Brussels BelgiumNumber of locations380Area servedWorldwideKey peopleWolfgang M Neumann President amp CEO Knut Kleiven Deputy President amp Chief Financial Officer Olivier Harnisch Executive Vice President amp Chief Operating Officer Eric De Neef Executive Vice President amp Chief Commercial Officer ParentRadisson Hotel Group Choice HotelsWebsitewww wbr choicehotels wbr com radissonblu wbr com Contents 1 History 1 1 Foundation as SAS Hotels 1 2 Rebranding to Radisson Blu since 2009 2 Concept 3 See also 4 References 5 External linksHistory edit nbsp Room 606 at the Radisson Collection Royal Hotel Copenhagen in Copenhagen designed by Arne Jacobsen Foundation as SAS Hotels edit Main article Rezidor Hotel Group SAS Hotels has roots dating to the opening of the then named SAS Royal Hotel in Copenhagen Denmark in 1960 Architect Arne Jacobsen designed every aspect of the hotel for the SAS Group from the building to the now iconic furniture including the Egg chair to the tableware 1 378 379 The hotel was initially operated by the catering division of the group but merged with the hospitality division to become SAS Catering and Hotels 1 379 In 1982 the hotels were spun off as a separate division operating under the name SAS International Hotels 2 1 379 2 In 1994 Radisson SAS Hotels was created as a partnership between Radisson Hotels International and SAS International Hotels for operations in Europe the Middle East and Africa 2 By the year 2000 the brand was operating 100 hotels 3 Rebranding to Radisson Blu since 2009 edit nbsp Radisson Blu in TrondheimIn 2009 the partnership with SAS ended and the Radisson SAS properties were rebranded as Radisson Blu 4 The name Blu was chosen as part of a research project to find a new visual identity as the company looked to replace the familiar SAS blue box 3 Radisson Blu entered the United States market with the opening of its first hotel in Chicago Illinois in 2011 The hotel occupies part of the Aqua skyscraper developed by Studio Gang Architects 5 In 2013 it opened its second location It is connected to the Mall of America in Bloomington Minnesota 6 In 2010 Radisson Blu was named the largest upper upscale hotel chain in Europe 7 Concept editRadisson Blu hotels are mainly located in major cities key airport gateways and leisure destinations It is described as an upper upscale hotel brand 8 See also edit nbsp Hotels portal2015 Bamako hotel attack AquaDomReferences edit a b c Cohen M L 2010 Pederson Jay P ed Rezidor Hotel Group AB International Directory of Company History 118 Farmington Hills Michigan St James Press Gale Cengage Learning group ISBN 978 1 4144 4729 2 a b c McDowell Edwin August 12 1994 digitalized on n d Radisson and SAS Form Hotel Pact The New York Times Retrieved January 17 2019 a b RADISSON SAS HOTELS AND RESORTS TO CHANGE THEIR NAME TO RADISSON BLU Press release Globe Newswire February 4 2009 Radisson SAS Hotels amp Resorts In Europe the Middle East and Africa to Change Their Name to Radisson Blu Franchising com Retrieved 2019 09 18 Citation error See inline comment how to fix verification needed LOOK The Surprising Location Of This New Hotel HuffPost 2013 03 14 Retrieved 2019 09 18 TAYLOR MIA April 9 2018 Radisson Blu is Europe s Largest Upper Upscale Hotel Brand TravelPulse Radisson Blu Hotel Kyiv Hospitality Net 22 February 2020 External links edit nbsp Media related to Radisson Blu at Wikimedia Commons Retrieved from https en wikipedia org w index php title Radisson Blu amp oldid 1218717474, wikipedia, wiki, book, books, library,

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