The company also designed a design-thinking methodology called Psycho-Aesthetics,[4] a process that helps designers focus on understanding consumer need and emotion in order to create new products.[5] Psycho-Aesthetics is taught at UCLA, USC, SCAD, and Harvard Business School.[6]
Using the approach, the company designed Lego's sustainable packaging,[7]Teddy Ruxpin,[2] a popular children's toy in the 1980s and early 1990s, [8] the RKS Guitar, a sustainable electric guitar, in collaboration with Dave Mason,[9]Gamevice mobile controller for Wikipad,[10] and cAIR transportation concept.[11]
^ ab"Style And Substance: Why Design Matters Many small-business owners believe they can't afford good product design. Why some companies are rethinking that equation. - November 22, 1999". money.cnn.com. Retrieved 2020-12-29.
^"The importance of psycho-aesthetics in the development of habit-forming products - May 5, 2019". uxplanet.org. 7 May 2019. Retrieved 2021-10-07.
^"Creative Mind #20: Industrial Design Students Learn from Ravi Sawhney". Academy of Art University. 2020-11-19. Retrieved 2020-12-21.
^"What is 'Psycho Aesthetics' and why are packaging product designers embracing it?". BeverageDaily. 2016-10-12. Retrieved 2021-10-07.
^"An Exercise in Designing a Travel Coffee Mug - Exercise - Faculty & Research - Harvard Business School". www.hbs.edu. Retrieved 2021-05-26.
^"Credit Where Credit is Due: The Design Firm Behind LEGO's New Paper Packaging". Core77. Retrieved 2022-01-06.
^Apodaca, Patrice (4 January 1994). "Making Reality Out of Images : Tiny RKS Design Turns Ideas Into Attractive, Workable, Consumer-Friendly Products". Los Angeles Times. Retrieved 19 October 2021.
^Times, David Colker, Tribune Newspapers: Los Angeles. "Guitar start-up composes new look". chicagotribune.com. Retrieved 2021-05-27.{{cite web}}: CS1 maint: multiple names: authors list (link)
^"RKS Enhances the Mobile Gaming Experience with the Gamevice". www.dexigner.com. Retrieved 2021-05-26.
design, product, design, firm, development, company, innovation, consultancy, founded, 1980, designer, ravi, sawhney, company, designs, develops, consumer, medical, industrial, products, well, user, interfaces, user, experiences, industrial, design, developmen. RKS Design is a product design firm development company and innovation consultancy founded in 1980 by designer Ravi Sawhney 1 The company designs and develops consumer medical and industrial products as well as user interfaces and user experiences As an industrial design and development firm it is known for designing Teddy Ruxpin 2 and RKS Guitars 3 failed verification RKS DesignCompany typePrivateFounded1980 44 years ago 1980 in Thousand Oaks USAFounderRavi SawhneyHeadquartersThousand Oaks CaliforniaNumber of employees30SubsidiariesRKS Guitars Loan GiftingWebsitehttps rksdesign com Contents 1 Design projects 2 See also 3 References 4 External linksDesign projects editThe company also designed a design thinking methodology called Psycho Aesthetics 4 a process that helps designers focus on understanding consumer need and emotion in order to create new products 5 Psycho Aesthetics is taught at UCLA USC SCAD and Harvard Business School 6 Using the approach the company designed Lego s sustainable packaging 7 Teddy Ruxpin 2 a popular children s toy in the 1980s and early 1990s 8 the RKS Guitar a sustainable electric guitar in collaboration with Dave Mason 9 Gamevice mobile controller for Wikipad 10 and cAIR transportation concept 11 See also editAmmunition Design IDEO Frog Design Product designReferences edit Ravi K Sawhney 16 May 2013 a b Style And Substance Why Design Matters Many small business owners believe they can t afford good product design Why some companies are rethinking that equation November 22 1999 money cnn com Retrieved 2020 12 29 The importance of psycho aesthetics in the development of habit forming products May 5 2019 uxplanet org 7 May 2019 Retrieved 2021 10 07 Creative Mind 20 Industrial Design Students Learn from Ravi Sawhney Academy of Art University 2020 11 19 Retrieved 2020 12 21 What is Psycho Aesthetics and why are packaging product designers embracing it BeverageDaily 2016 10 12 Retrieved 2021 10 07 An Exercise in Designing a Travel Coffee Mug Exercise Faculty amp Research Harvard Business School www hbs edu Retrieved 2021 05 26 Credit Where Credit is Due The Design Firm Behind LEGO s New Paper Packaging Core77 Retrieved 2022 01 06 Apodaca Patrice 4 January 1994 Making Reality Out of Images Tiny RKS Design Turns Ideas Into Attractive Workable Consumer Friendly Products Los Angeles Times Retrieved 19 October 2021 Times David Colker Tribune Newspapers Los Angeles Guitar start up composes new look chicagotribune com Retrieved 2021 05 27 a href Template Cite web html title Template Cite web cite web a CS1 maint multiple names authors list link RKS Enhances the Mobile Gaming Experience with the Gamevice www dexigner com Retrieved 2021 05 26 Calif design firm reimagines family travel NBC News 2012 11 07 Retrieved 2023 06 05 External links editOffice site nbsp This design related article is a stub You can help Wikipedia by expanding it vte nbsp This corporation or company article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title RKS Design amp oldid 1177338124, wikipedia, wiki, book, books, library,
