Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement.[2] It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.[3][4]
Quantcast was launched in 2006.[5] The company was built on the belief that digital advertising requires reliable data to be successful. Initially the primary aim was to gather detailed, real-time insights on audience characteristics across the internet. By placing tags on digital content across the open internet, the firm measures metrics such as audience age and gender makeup, areas of interest and type, length and frequency of their engagement with certain types of content. This private information is made publicly available to be used by marketers and publishers to accurately understand their audience in granular detail.[6]
In 2010, Quantcast's Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council (MRC).[7]
In 2013, the company acquired MakeGood Software, an advertising technology startup that simplifies data management and reporting for online advertising campaigns.[8] The technology was subsequently integrated with Quantcast Advertise to enhance the reporting functions available for Quantcast campaigns. This nudged the company closer towards competition in the ad effectiveness category, which includes companies like comScore.[9][10]
In 2021, Quantcast unveiled the Quantcast Platform, a self-service intelligent audience platform for brands, agencies, and publishers to advertise on the open internet.[11]
In 2021, Quantcast announced the launch of a new educational program, the Quantcast Academy, a self-paced, online training program that provides learning and certification in digital advertising.[12]
In 2021, Quantcast revealed a cookieless solution for the Quantcast Platform.[13]
In August 2023, InMobi acquired Quantcast Choice, Quantcast's consent management solution.[14][15]
RecognitionEdit
2013 OnMedia 100 Top Private Companies - B2B: Advertising Analytics[16]
2012 WIRED Magazine: The 10 San Francisco Tech Companies You Wish You Worked For[17]
2012 AlwaysOn Global 250 Top Private Companies[18]
2011 OnMedia 100 Top Private Companies - B2B: Advertising Analytics[19]
2011 Business Insider Digital 100: Quantcast Ranked #54[20]
2010 Fast Company Most Innovative Companies - Web[21]
2015 Glassdoor Employee's Choice Award, Best Places to Work[22]
2016 Quantcast partnered with IAB Europe, IAB UK and the ANAs to create an educational program for industry professionals to understand the language, tools, and processes of the online advertising ecosystem.[23]
2016 Business Insider: The 37 hottest pre-IPO ad tech startups of 2016. Ranked #11.[24]
2021 MarTech Breakthrough Awards: Quantcast won “Best Web Analytics Solution” for Quantcast Measure[25]
2021 Best in Biz Awards North America: Quantcast Platform named a silver winner in the “Best New Product of the Year” category[26]
2021 Human Rights Campaign Foundation: Best Places to Work for LGBTQ Equality[27]
2022 Human Rights Campaign Foundation: Best Places to Work for LGBTQ+ Equality[28]
2022 Built In Honors Quantcast in its Esteemed 2022 Best Places To Work Awards[29]
ReferencesEdit
^Vascellaro, Jessica E. (2009-07-06). "Quantcast Shakes up Ad-Targeting model". The Wall Street Journal.
^Horler, Rob. "How An Agency Adds Value In An AI Era". AdAge. Retrieved 2018-04-03.
^Quantcast takes it first leap into Asia, launching in seven new marketings. TheDrum (2018-01-25). Retrieved on 201-05-24.
^"ARE YOU MAKING THIS MOMENT YOUR MOMENT?". adage.com. 29 May 2018. Retrieved 2018-05-31.
^. gigaom.com. 2010-06-14. Archived from the original on 2014-04-07. Retrieved 2014-04-19.
^Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation. TechCrunch (2013-01-08). Retrieved on 2014-04-19.
^Kaplan, David. (2013-01-08) Quantcast Acquires Ad Effectiveness Analyst MakeGood Software. Adexchanger.com. Retrieved on 2014-04-19.
^Quantcast buys Seattle online ad startup MakeGood Software. GeekWire. Retrieved on 2014-04-19.
^Quantcast Unveils New Intelligent Audience Platform to Empower Brands, Agencies, and Publishers to Thrive on the Open Internet. Quantcast (2021-03-03). Retrieved 2022-2-14.
^Quantcast Advocates For Advertising Education with Open Access to Free Training Through Quantcast Academy. Quantcast (2021-09-08). Retrieved on 2022-02-14.
^Quantcast Reveals Transformative Cookieless Innovations for the Quantcast Platform. Quantcast (2021-09-14). Retrieved on 2022-02-14.
^"InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers". Yahoo Finance. 2023-08-16. Retrieved 2023-08-16.
^"InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers". www.businesswire.com. 2023-08-16. Retrieved 2023-08-16.
^. Archived from the original on March 15, 2013. Retrieved March 27, 2013.
^Wohlsen, Marcus (2012-10-30). "The 10 San Francisco Tech Companies You Wish You Worked For". Wired.
^. Archived from the original on February 25, 2013. Retrieved March 27, 2013.
^. Archived from the original on March 1, 2013. Retrieved March 27, 2013.
^"Most Valuable Startups 2011 Digital 100 Complete 1-100 List - Business Insider". Business Insider. 21 September 2011.
^"Most Innovated Companies - Web". Fast Company. 11 February 2010.
^"Fortune's Best Places to Work... - Quantcast Office Photo". Glassdoor (Press release). Retrieved 2018-06-29.
^. Archived from the original on 2017-09-20. Retrieved 2017-09-19.
^"RANKED: The 37 hottest pre-IPO ad tech startups of 2016". Business Insider. Retrieved 2018-06-29.
^"MarTech Breakthrough Awards: 2021 Award Winners". Best in Biz Awards Awards. Retrieved 2022-02-15.
^"Corporate Equality Index 2021". Human Rights Campaign Foundation. Retrieved 2022-02-15.
^"Best Places to Work for LGBTQ+ Equality 2022". Human Rights Campaign Foundation. Retrieved 2022-02-15.
^"Built In Honors Quantcast in its Esteemed 2022 Best Places To Work Awards". Quantcast. Retrieved 2022-02-15.
External linksEdit
Official website
August 31, 2023
quantcast, major, contributor, this, article, appears, have, close, connection, with, subject, require, cleanup, comply, with, wikipedia, content, policies, particularly, neutral, point, view, please, discuss, further, talk, page, march, 2022, learn, when, rem. A major contributor to this article appears to have a close connection with its subject It may require cleanup to comply with Wikipedia s content policies particularly neutral point of view Please discuss further on the talk page March 2022 Learn how and when to remove this template message Quantcast is an American technology company founded in 2006 that specializes in AI driven real time advertising audience insights and measurement 2 It has offices in the United States Canada Australia Singapore United Kingdom Ireland France Germany Italy and Sweden 3 4 Quantcast CorporationQuantcast offices in San Francisco 2019 TypePrivateIndustrySaaS PaaS Software as a Service Platform as a Service 1 Founded2006 2006 HeadquartersSan Francisco California U S Area servedInternationalKey peopleKonrad Feldman CEO Peter Day CTO ProductsQuantcast PlatformQuantcast ChoiceQuantcast MeasureQuantcast AdvertiseWebsitequantcast com Contents 1 History 2 Recognition 3 References 4 External linksHistory EditQuantcast was launched in 2006 5 The company was built on the belief that digital advertising requires reliable data to be successful Initially the primary aim was to gather detailed real time insights on audience characteristics across the internet By placing tags on digital content across the open internet the firm measures metrics such as audience age and gender makeup areas of interest and type length and frequency of their engagement with certain types of content This private information is made publicly available to be used by marketers and publishers to accurately understand their audience in granular detail 6 In 2010 Quantcast s Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council MRC 7 In 2013 the company acquired MakeGood Software an advertising technology startup that simplifies data management and reporting for online advertising campaigns 8 The technology was subsequently integrated with Quantcast Advertise to enhance the reporting functions available for Quantcast campaigns This nudged the company closer towards competition in the ad effectiveness category which includes companies like comScore 9 10 In 2021 Quantcast unveiled the Quantcast Platform a self service intelligent audience platform for brands agencies and publishers to advertise on the open internet 11 In 2021 Quantcast announced the launch of a new educational program the Quantcast Academy a self paced online training program that provides learning and certification in digital advertising 12 In 2021 Quantcast revealed a cookieless solution for the Quantcast Platform 13 In August 2023 InMobi acquired Quantcast Choice Quantcast s consent management solution 14 15 Recognition Edit2013 OnMedia 100 Top Private Companies B2B Advertising Analytics 16 2012 WIRED Magazine The 10 San Francisco Tech Companies You Wish You Worked For 17 2012 AlwaysOn Global 250 Top Private Companies 18 2011 OnMedia 100 Top Private Companies B2B Advertising Analytics 19 2011 Business Insider Digital 100 Quantcast Ranked 54 20 2010 Fast Company Most Innovative Companies Web 21 2015 Glassdoor Employee s Choice Award Best Places to Work 22 2016 Quantcast partnered with IAB Europe IAB UK and the ANAs to create an educational program for industry professionals to understand the language tools and processes of the online advertising ecosystem 23 2016 Business Insider The 37 hottest pre IPO ad tech startups of 2016 Ranked 11 24 2021 MarTech Breakthrough Awards Quantcast won Best Web Analytics Solution for Quantcast Measure 25 2021 Best in Biz Awards North America Quantcast Platform named a silver winner in the Best New Product of the Year category 26 2021 Human Rights Campaign Foundation Best Places to Work for LGBTQ Equality 27 2022 Human Rights Campaign Foundation Best Places to Work for LGBTQ Equality 28 2022 Built In Honors Quantcast in its Esteemed 2022 Best Places To Work Awards 29 References Edit Vascellaro Jessica E 2009 07 06 Quantcast Shakes up Ad Targeting model The Wall Street Journal Horler Rob How An Agency Adds Value In An AI Era AdAge Retrieved 2018 04 03 Quantcast takes it first leap into Asia launching in seven new marketings TheDrum 2018 01 25 Retrieved on 201 05 24 About Quantcast Quantcast Quantcast Retrieved 2017 08 28 Konrad Feldman Executive Profile amp Biography Businessweek Investing businessweek com 2005 02 01 Retrieved on 2014 04 19 ARE YOU MAKING THIS MOMENT YOUR MOMENT adage com 29 May 2018 Retrieved 2018 05 31 Audience Measurement Firms Race To The Finish Line But Not There Yet Tech News and Analysis gigaom com 2010 06 14 Archived from the original on 2014 04 07 Retrieved 2014 04 19 Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation TechCrunch 2013 01 08 Retrieved on 2014 04 19 Kaplan David 2013 01 08 Quantcast Acquires Ad Effectiveness Analyst MakeGood Software Adexchanger com Retrieved on 2014 04 19 Quantcast buys Seattle online ad startup MakeGood Software GeekWire Retrieved on 2014 04 19 Quantcast Unveils New Intelligent Audience Platform to Empower Brands Agencies and Publishers to Thrive on the Open Internet Quantcast 2021 03 03 Retrieved 2022 2 14 Quantcast Advocates For Advertising Education with Open Access to Free Training Through Quantcast Academy Quantcast 2021 09 08 Retrieved on 2022 02 14 Quantcast Reveals Transformative Cookieless Innovations for the Quantcast Platform Quantcast 2021 09 14 Retrieved on 2022 02 14 InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers Yahoo Finance 2023 08 16 Retrieved 2023 08 16 InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers www businesswire com 2023 08 16 Retrieved 2023 08 16 Announcing the 2013 OnMedia 100 Top Private Companies AlwaysOn Archived from the original on March 15 2013 Retrieved March 27 2013 Wohlsen Marcus 2012 10 30 The 10 San Francisco Tech Companies You Wish You Worked For Wired Announcing the 2012 AlwaysOn Global 250 Top Private Companies AlwaysOn Archived from the original on February 25 2013 Retrieved March 27 2013 Announcing the 2011 OnMedia 100 Top Private Companies AlwaysOn Archived from the original on March 1 2013 Retrieved March 27 2013 Most Valuable Startups 2011 Digital 100 Complete 1 100 List Business Insider Business Insider 21 September 2011 Most Innovated Companies Web Fast Company 11 February 2010 Fortune s Best Places to Work Quantcast Office Photo Glassdoor Press release Retrieved 2018 06 29 Real Time Advertising Academy Archived from the original on 2017 09 20 Retrieved 2017 09 19 RANKED The 37 hottest pre IPO ad tech startups of 2016 Business Insider Retrieved 2018 06 29 MarTech Breakthrough Awards 2021 Award Winners Martech Breakthrough Awards Retrieved 2022 02 15 MarTech Breakthrough Awards 2021 Award Winners Best in Biz Awards Awards Retrieved 2022 02 15 Corporate Equality Index 2021 Human Rights Campaign Foundation Retrieved 2022 02 15 Best Places to Work for LGBTQ Equality 2022 Human Rights Campaign Foundation Retrieved 2022 02 15 Built In Honors Quantcast in its Esteemed 2022 Best Places To Work Awards Quantcast Retrieved 2022 02 15 External links EditOfficial website Retrieved from https en wikipedia org w index php title Quantcast amp oldid 1170821072, wikipedia, wiki, book, books, library,
