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Priority Records

January 20, 2023

Priority Records is an American distribution company and record label[1][2] known for artists including N.W.A, Ice-T, Jay-Z, Snoop Dogg, Big L, Silkk the Shocker and Westside Connection.[1] It also distributed hip hop record labels including Death Row Records,[3][4] Hoo-Bangin' Records,[5][6] No Limit Records,[7] Posthuman Records,[8] Rap-A-Lot Records,[9][10] Rawkus Records,[11][12] Roc-A-Fella Records,[13] Ruthless Records[14][15] and Wu-Tang Records.[16] According to Billboard, "few record labels were as important to the rise of West Coast hip hop as Priority Records."[17]

Priority Records
Parent companyUniversal Music Group
Founded1985; 38 years ago (1985)
Founder
StatusActive
Distributor(s)Capitol Records
GenreVarious, with a focus on hip hop
Country of originU.S.
LocationLos Angeles, California, U.S.
Official websitewww.priorityrecords.com

Company history

Beginnings (1985–1996)

The Los Angeles-based company (with no ties or relations to a previous Priority Records label that was a subsidiary of what was then CBS Records) was formed in 1985 by three former K-tel executives: Bryan Turner, Mark Cerami and Steve Drath.[18][19] Initial funding was provided by R-tek,[20] a company headed by former K-tel board members: Ray and Harold Kives, and their company took an initial 50% ownership in Priority. Priority bought out the R-tek interest in 1987.

Its first success came with novelty act the California Raisins.[15][21] To support early operations, Priority Records licensed repertoire from others and released compilation albums using archive recordings while developing its own artist roster.[22] Priority Records achieved success as an independent label by developing a precedent-setting "street-based" formula of underground marketing which bypassed mainstream radio.[23][citation needed] This approach allowed Priority to sell millions of records without entering into the fiercely competitive major label battles over radio airplay.[citation needed] Priority's strategic marketing team was developed by Vice President Alyssa Pisano, who led Priority's Marketing and Creative Services Department between 1987 and 1996. Priority's roster featured numerous gold, platinum and multi-platinum artists, including N.W.A, Ice Cube, MC Ren, Eazy-E, Master P, Snoop Dogg, Silkk the Shocker, Jay-Z, Paris, Mack 10, 504 Boyz, C-Murder, Mia X, Westside Connection, No Limit and Ice-T.

EMI acquisition (1996–2004)

In the early 1990s, the label struck up a distribution deal with EMI, while continuing to operate independently. EMI bought a 50% stake in Priority in 1996, and the remainder in 1998. Despite EMI's full ownership, Priority continued to be independently managed company until 2001, when its operations were merged into EMI's major US subsidiary, Capitol Records. Priority was absorbed into Capitol Records in 2004 and ceased operations.[24][17]

Relaunch (2006–2013)

In late 2006, EMI revived Priority Records, and it was supposed to start releasing new records again but never did except for a couple compilation and greatest hits albums from the likes of N.W.A, Westside Connection, Mack 10, and Ice Cube. In 2009, Snoop Dogg was appointed creative chairman of the label; Priority released Snoop Dogg's tenth studio album, Malice N Wonderland on December 8, 2009.[25] In July 2013, Priority was re-launched via a joint venture between Capitol Records and Insurgency Music. Based at the Capitol Records Building in Los Angeles, the new Priority Records will be a producer centric label that focuses on a broader array of music genres, including electronic music as well as urban music.[21][26]

Second relaunch (2015–present)

In 2015, due to the success of the 2015 American biographical film Straight Outta Compton based on former Priority act N.W.A, Priority Records was relaunched one more time as a distributor. This time the focus was on new acts, including G Perico, Snoh Aalegra and Jonn Hart.[17] In 2018 Priority Records partnered with TuneGO.[27] Priority Records signed TuneGO Artist, Three Guests and distributed their album, 3G. Priority also signed Massachusetts rap group Bandits The Label and later went on to distribute DtheFlyest debut project "Dope Boy Diaries" which was executive produced by CruufromtheNorth and featured a hit single with rap superstar Lil Baby titled "Fugazi" (2018). [28] [29]

Artists

See also

References

  1. ^ a b "Priority Records - MusicBrainz". musicbrainz.org. Retrieved 2018-04-30.
  2. ^ "Capitol Music Group Relaunches Priority Records as an Indie-Leaning Distributor: Exclusive". Billboard. Retrieved 2018-04-30.
  3. ^ Strauss, Neil (1998). "Rap Empire Unraveling As Stars Flee". The New York Times. ISSN 0362-4331. Retrieved 2018-04-30.
  4. ^ Philips, Chuck. "Death Row Records looking to leave ally Interscope". Los Angeles Times. Retrieved 2018-04-30.
  5. ^ "Hoo Bangin' Records - MusicBrainz". musicbrainz.org. Retrieved 2018-04-30.
  6. ^ "Mack 10 Re-Launches Hoo Bangin' Records, Signs Xzibit". BallerStatus.com. 2011-02-17. Retrieved 2018-04-30.
  7. ^ "No Limit Records Ends Its Six-Year Distribution Deal With Priority Records". idobi.com. Retrieved 2018-04-30.
  8. ^ "MANSON LAUNCHES NEW POSTHUMAN LABEL - NME". NME. 2000-04-12. Retrieved 2018-04-30.
  9. ^ "Rapper 2 Low settles with Rap-A-Lot studio". Bizjournals.com. Retrieved 2018-04-30.
  10. ^ "What Is Rap-A-Lot Records?". HYPEBEAST. Retrieved 2018-04-30.
  11. ^ "Release group "Internal Affairs" by Pharoahe Monch - MusicBrainz". Musicbrainz.org. Retrieved 2018-04-30.
  12. ^ "Do Remember: Rawkus Records' Soundbombing 2 Album (Audio)". Ambrosia For Heads. 2015-05-14. Retrieved 2018-04-30.
  13. ^ "How JAY Z Went From Independent to Major Label Boss – Stop The Breaks | Independent Music Grind". Stopthebreaks.com. Retrieved 2018-04-30.
  14. ^ "Tupac, Ruthless Records, Priority Records Set To Be Honored At Indie Entertainment Summit Conference & Hip Hop Honors". HipHopDX. Retrieved 2018-04-30.
  15. ^ a b "Ruthless Records". Billboard. Retrieved 2018-04-30.
  16. ^ Sunez (2014-07-22). THE SUNEZ CRATES: 2013 PREMIEREHIPHOP.COM Book. Edward Sunez Rodriguez for Moon Soul Books. ISBN 9780990584704.
  17. ^ a b c "Capitol Music Group Relaunches Priority Records as an Indie-Leaning Distributor: Exclusive". Billboard. June 22, 2017.
  18. ^ "Former K-tel Duo Making Priority Records A Hit". tribunedigital-chicagotribune. Retrieved 2018-04-30.
  19. ^ "Ruthless Records Celebrates 20 Years". The Hollywood Reporter. Retrieved 2018-04-30.
  20. ^ Kives, Bartley (2015-09-08). "Straight outta West K." Winnipeg Free Press. Retrieved 2018-04-30.
  21. ^ a b Barker, Andrew (July 22, 2013). "Priority Records Relaunched as Electronic Music Label". Variety.
  22. ^ "Former K-tel Duo Making Priority Records A Hit". Chicago Tribune. August 25, 1994.
  23. ^ "Priority Records - Rap/Hip Hop Labels". Rapartists.com. Retrieved 2018-04-30.
  24. ^ Furman, Phyllis. "CAPITOL IDEA FOR PRIORITY RECORDS". nydailynews.com. Retrieved 2018-04-30.
  25. ^ "Snoop Dogg Resurrects Priority Records". XXL. September 8, 2009.
  26. ^ "Priority Records Relaunches Through Capitol, Insurgency; Michael Cohen Named President (Exclusive)". Billboard. July 22, 2013.
  27. ^ "TuneGO Partners with Priority Records". TuneGO Music. 2018-04-06. Retrieved 2018-04-30.
  28. ^ "Priority Records - DTheFlyest".
  29. ^ "3G - PRIORITY RECORDS". PRIORITY RECORDS. Retrieved 2018-04-30.

External links

  • Official website of Priority Records
  • by Anthony Mariani, Fort Worth Weekly, June 13, 2002, retrieved June 29, 2006

January 20, 2023
priority, records, american, distribution, company, record, label, known, artists, including, snoop, dogg, silkk, shocker, westside, connection, also, distributed, record, labels, including, death, records, bangin, records, limit, records, posthuman, records, . Priority Records is an American distribution company and record label 1 2 known for artists including N W A Ice T Jay Z Snoop Dogg Big L Silkk the Shocker and Westside Connection 1 It also distributed hip hop record labels including Death Row Records 3 4 Hoo Bangin Records 5 6 No Limit Records 7 Posthuman Records 8 Rap A Lot Records 9 10 Rawkus Records 11 12 Roc A Fella Records 13 Ruthless Records 14 15 and Wu Tang Records 16 According to Billboard few record labels were as important to the rise of West Coast hip hop as Priority Records 17 Priority RecordsParent companyUniversal Music GroupFounded1985 38 years ago 1985 FounderBryan TurnerMark CeramiSteve DrathStatusActiveDistributor s Capitol RecordsGenreVarious with a focus on hip hopCountry of originU S LocationLos Angeles California U S Official websitewww wbr priorityrecords wbr com Contents 1 Company history 1 1 Beginnings 1985 1996 1 2 EMI acquisition 1996 2004 1 3 Relaunch 2006 2013 1 4 Second relaunch 2015 present 2 Artists 3 See also 4 References 5 External linksCompany history EditBeginnings 1985 1996 Edit The Los Angeles based company with no ties or relations to a previous Priority Records label that was a subsidiary of what was then CBS Records was formed in 1985 by three former K tel executives Bryan Turner Mark Cerami and Steve Drath 18 19 Initial funding was provided by R tek 20 a company headed by former K tel board members Ray and Harold Kives and their company took an initial 50 ownership in Priority Priority bought out the R tek interest in 1987 Its first success came with novelty act the California Raisins 15 21 To support early operations Priority Records licensed repertoire from others and released compilation albums using archive recordings while developing its own artist roster 22 Priority Records achieved success as an independent label by developing a precedent setting street based formula of underground marketing which bypassed mainstream radio 23 citation needed This approach allowed Priority to sell millions of records without entering into the fiercely competitive major label battles over radio airplay citation needed Priority s strategic marketing team was developed by Vice President Alyssa Pisano who led Priority s Marketing and Creative Services Department between 1987 and 1996 Priority s roster featured numerous gold platinum and multi platinum artists including N W A Ice Cube MC Ren Eazy E Master P Snoop Dogg Silkk the Shocker Jay Z Paris Mack 10 504 Boyz C Murder Mia X Westside Connection No Limit and Ice T EMI acquisition 1996 2004 Edit In the early 1990s the label struck up a distribution deal with EMI while continuing to operate independently EMI bought a 50 stake in Priority in 1996 and the remainder in 1998 Despite EMI s full ownership Priority continued to be independently managed company until 2001 when its operations were merged into EMI s major US subsidiary Capitol Records Priority was absorbed into Capitol Records in 2004 and ceased operations 24 17 Relaunch 2006 2013 Edit In late 2006 EMI revived Priority Records and it was supposed to start releasing new records again but never did except for a couple compilation and greatest hits albums from the likes of N W A Westside Connection Mack 10 and Ice Cube In 2009 Snoop Dogg was appointed creative chairman of the label Priority released Snoop Dogg s tenth studio album Malice N Wonderland on December 8 2009 25 In July 2013 Priority was re launched via a joint venture between Capitol Records and Insurgency Music Based at the Capitol Records Building in Los Angeles the new Priority Records will be a producer centric label that focuses on a broader array of music genres including electronic music as well as urban music 21 26 Second relaunch 2015 present Edit In 2015 due to the success of the 2015 American biographical film Straight Outta Compton based on former Priority act N W A Priority Records was relaunched one more time as a distributor This time the focus was on new acts including G Perico Snoh Aalegra and Jonn Hart 17 In 2018 Priority Records partnered with TuneGO 27 Priority Records signed TuneGO Artist Three Guests and distributed their album 3G Priority also signed Massachusetts rap group Bandits The Label and later went on to distribute DtheFlyest debut project Dope Boy Diaries which was executive produced by CruufromtheNorth and featured a hit single with rap superstar Lil Baby titled Fugazi 2018 28 29 Artists EditFormer Priority Records artistsSee also EditList of record labels Priority Records discographyReferences Edit a b Priority Records MusicBrainz musicbrainz org Retrieved 2018 04 30 Capitol Music Group Relaunches Priority Records as an Indie Leaning Distributor Exclusive Billboard Retrieved 2018 04 30 Strauss Neil 1998 Rap Empire Unraveling As Stars Flee The New York Times ISSN 0362 4331 Retrieved 2018 04 30 Philips Chuck Death Row Records looking to leave ally Interscope Los Angeles Times Retrieved 2018 04 30 Hoo Bangin Records MusicBrainz musicbrainz org Retrieved 2018 04 30 Mack 10 Re Launches Hoo Bangin Records Signs Xzibit BallerStatus com 2011 02 17 Retrieved 2018 04 30 No Limit Records Ends Its Six Year Distribution Deal With Priority Records idobi com Retrieved 2018 04 30 MANSON LAUNCHES NEW POSTHUMAN LABEL NME NME 2000 04 12 Retrieved 2018 04 30 Rapper 2 Low settles with Rap A Lot studio Bizjournals com Retrieved 2018 04 30 What Is Rap A Lot Records HYPEBEAST Retrieved 2018 04 30 Release group Internal Affairs by Pharoahe Monch MusicBrainz Musicbrainz org Retrieved 2018 04 30 Do Remember Rawkus Records Soundbombing 2 Album Audio Ambrosia For Heads 2015 05 14 Retrieved 2018 04 30 How JAY Z Went From Independent to Major Label Boss Stop The Breaks Independent Music Grind Stopthebreaks com Retrieved 2018 04 30 Tupac Ruthless Records Priority Records Set To Be Honored At Indie Entertainment Summit Conference amp Hip Hop Honors HipHopDX Retrieved 2018 04 30 a b Ruthless Records Billboard Retrieved 2018 04 30 Sunez 2014 07 22 THE SUNEZ CRATES 2013 PREMIEREHIPHOP COM Book Edward Sunez Rodriguez for Moon Soul Books ISBN 9780990584704 a b c Capitol Music Group Relaunches Priority Records as an Indie Leaning Distributor Exclusive Billboard June 22 2017 Former K tel Duo Making Priority Records A Hit tribunedigital chicagotribune Retrieved 2018 04 30 Ruthless Records Celebrates 20 Years The Hollywood Reporter Retrieved 2018 04 30 Kives Bartley 2015 09 08 Straight outta West K Winnipeg Free Press Retrieved 2018 04 30 a b Barker Andrew July 22 2013 Priority Records Relaunched as Electronic Music Label Variety Former K tel Duo Making Priority Records A Hit Chicago Tribune August 25 1994 Priority Records Rap Hip Hop Labels Rapartists com Retrieved 2018 04 30 Furman Phyllis CAPITOL IDEA FOR PRIORITY RECORDS nydailynews com Retrieved 2018 04 30 Snoop Dogg Resurrects Priority Records XXL September 8 2009 Priority Records Relaunches Through Capitol Insurgency Michael Cohen Named President Exclusive Billboard July 22 2013 TuneGO Partners with Priority Records TuneGO Music 2018 04 06 Retrieved 2018 04 30 Priority Records DTheFlyest 3G PRIORITY RECORDS PRIORITY RECORDS Retrieved 2018 04 30 External links EditOfficial website of Priority Records 2002 Music Awards by Anthony Mariani Fort Worth Weekly June 13 2002 retrieved June 29 2006 Retrieved from https en wikipedia org w index php title Priority Records amp oldid 1118700274, wikipedia, wiki, book, books, library,

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