Power's Brewery now CUB brewery, is a brewery based at Yatala in South East Queensland, Australia. It started out as an upstart brewery headed by publican Bernie Power to compete against the major Queensland brewery Castlemaine Perkins, in particular XXXX, during the Australian beer wars of the late 1980s. When mogul Alan Bond took over XXXX, Power's commenced operations in 1988. Castlemaine Perkins changed their terms of credit to hoteliers from one month to one week in late 1985. Power then became determined to brew his own brand (Brews News, 5 Jun 2015). He head hunted a number of young brewers from various brands.
Power's sponsored the Brisbane Broncos and Cronulla SharksNSWRL teams. By 1991/2 Power's had claimed roughly 14% of Queensland's beer market until being bought out by Foster's Group CUB brewery. In 1992 Power's entered into a joint operation with CUB. As Bernie Power claimed later the brewery was close to closure when CUB stepped in. He sold out to CUB in 1993. The entire length of Yatala Rd was owned by Power's, and the site was approved for brewing. CUB then set about building the largest brewery in the country. The original beers were Power's Bitter, Power's Gold and Power's Dry. The replacement facility now produces all of the CUB beers consumed outside of Victoria.
The story of Power's Brewery can now be found on Liquid wit-Power's Bitter advertising campaign. Other mentions of the beer can be found on the Foster's lager page and Australian beer page.[1][2]
The Power Brewing sponsored Brisbane Broncos, won the 1992 NSWRL Grand Final, the telecast rights had been secured in March 1992 by Andrew Cole (AKA Adman Andy) using a strategy and tactics that saw long time telecast holder XXXX Castlemaine Brewer lose those telecast rights on the 9 Network, the official broadcaster of the NSWRL in Australia. The sponsorship of the NSWRL gave Power Brewing the necessary coverage to their target market that in part lead to the increase in their market share of the Queensland beer market. In early 2023 C.U.B released a new full strength label called Power's Ultra Smooth Lager with moderate success, and a few weeks later Power's ultra smooth lager became sponsor of the Gold Coast Suns AFL team by naming a section of their stadium Power's Pocket, effectively bringing the brand back to being associated with Queensland sports teams and making the Gold Coast Suns the second sports team sponsored by Power's.
power, brewery, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, november, 2. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Power s Brewery news newspapers books scholar JSTOR November 2023 Learn how and when to remove this message Power s Brewery now CUB brewery is a brewery based at Yatala in South East Queensland Australia It started out as an upstart brewery headed by publican Bernie Power to compete against the major Queensland brewery Castlemaine Perkins in particular XXXX during the Australian beer wars of the late 1980s When mogul Alan Bond took over XXXX Power s commenced operations in 1988 Castlemaine Perkins changed their terms of credit to hoteliers from one month to one week in late 1985 Power then became determined to brew his own brand Brews News 5 Jun 2015 He head hunted a number of young brewers from various brands Power s BreweryIndustryBeerFounded1988 36 years ago 1988 in Yatala Queensland AustraliaFoundersBernie PowerHeadquartersYatala Queensland AustraliaWebsiteOfficial website Power s sponsored the Brisbane Broncos and Cronulla Sharks NSWRL teams By 1991 2 Power s had claimed roughly 14 of Queensland s beer market until being bought out by Foster s Group CUB brewery In 1992 Power s entered into a joint operation with CUB As Bernie Power claimed later the brewery was close to closure when CUB stepped in He sold out to CUB in 1993 The entire length of Yatala Rd was owned by Power s and the site was approved for brewing CUB then set about building the largest brewery in the country The original beers were Power s Bitter Power s Gold and Power s Dry The replacement facility now produces all of the CUB beers consumed outside of Victoria The story of Power s Brewery can now be found on Liquid wit Power s Bitter advertising campaign Other mentions of the beer can be found on the Foster s lager page and Australian beer page 1 2 The Power Brewing sponsored Brisbane Broncos won the 1992 NSWRL Grand Final the telecast rights had been secured in March 1992 by Andrew Cole AKA Adman Andy using a strategy and tactics that saw long time telecast holder XXXX Castlemaine Brewer lose those telecast rights on the 9 Network the official broadcaster of the NSWRL in Australia The sponsorship of the NSWRL gave Power Brewing the necessary coverage to their target market that in part lead to the increase in their market share of the Queensland beer market In early 2023 C U B released a new full strength label called Power s Ultra Smooth Lager with moderate success and a few weeks later Power s ultra smooth lager became sponsor of the Gold Coast Suns AFL team by naming a section of their stadium Power s Pocket effectively bringing the brand back to being associated with Queensland sports teams and making the Gold Coast Suns the second sports team sponsored by Power s See also edit nbsp Beer portal nbsp Queensland portal nbsp Companies portal Australian pub Beer in Australia List of breweries in Australia 1992 NRL Grand FinalReferences edit Foster s Group Yatala Brewery Explore Australia Retrieved on 21 March 2015 1 January 2010 Matt Kirkegaard Yatala brewery still powering along Australian Brews News Cuneiform Retrieved on 21 March 2015 External links editOfficial website 27 45 16 15 S 153 14 4 53 E 27 7544861 S 153 2345917 E 27 7544861 153 2345917 Retrieved from https en wikipedia org w index php title Power 27s Brewery amp oldid 1196720312, wikipedia, wiki, book, books, library,
