Photo-elicitation is a method of interview used in research which incorporates photographs in the interviews. The method is participatory-oriented and is used in different research areas such as visual sociology, marketing research, and public health. In the method, images are used to prompt and guide in-depth interviews and to evoke reactions from the interview participant.[1] The types of images used include photographs, video, paintings, cartoons, graffiti, and advertising, among others.[2] Either the interviewer or the subject may provide the images.[3]
The purposes of photo-elicitation interviewing is to record how subjects respond to images, attributing their social and personal meanings and values, and to allow the interview to be more driven by the participant. The meanings and emotions elicited may differ from or supplement those obtained through strict verbal inquiry. Regions of the brain that process visual information are evolutionarily and developmentally older than the parts that process verbal information.[4]
Descriptionedit
Visual images can evoke emphatic understanding of how other people experience their world. Photo-elicitation has been used successfully in a range of studies and is common in participatory research with young children and marginalised communities.[5]
Photo-Elicitation is unique to the interviewer as well as to the subject. When a photograph is taken, it has meaning to the interviewer, formed in part by the context of the image. To another interviewer, the same photograph may illustrate a similar concept, but two interviewers will never have exactly the same initial reaction to any image.[6]
This is an ideal method of qualitative research for those who are naturally visual learners. Also, our brain processes visuals differently from verbal communication. Therefore, photographs may also help to alleviate certain social anxieties that arise when discussing "difficult emotional subjects," such as illness, death, poverty, etc.[7]
Many still question photo-elicitation as a research method, claiming the photographs taken during social experiments to be better known as art, than as research. But there are certain sub-sets of data that can be produced when the interviewer and subject collaborate to create an image that are hard to capture by other traditional means of data gathering. Without these sub-sets, sometimes even the most important conclusions of research are empty when it comes to human emotion and expression.[8]
^Kyololo, O’Brien M.; Stevens, Bonnie J.; Songok, Julia (January 2023). "Photo-Elicitation Technique: Utility and Challenges in Clinical Research". International Journal of Qualitative Methods. 22: 160940692311657. doi:10.1177/16094069231165714. ISSN 1609-4069.
^Elisa Bignante The use of photo-elicitation in field research, EchoGeo.
^Marisol Clark-IbáÑez Framing the Social World With Photo-Elicitation Interviews, American Behavioral Scientist August 2004 vol. 47 no. 12 1507-1527.
^Douglas Harper Talking about pictures: a case for photo elicitation, Visual Studies, Vol. 17, No. 1, 2002.
^Mannay, Dawn (2013). "'Who put that on there … why why why?' Power games and participatory techniques of visual data production". Visual Studies. 28 (2): 136–146. doi:10.1080/1472586X.2013.801635.
^Kronk, Rebecca (August 25, 2015). "Capturing Student Transformation From a Global Service-Learning Experience: The Efficacy of Photo-Elicitation as a Qualitative Research Method". Journal of Nursing Education. 54 (9): S99–S102. doi:10.3928/01484834-20150814-18. PMID 26334666.
^Linz, Sheila (September 1, 2015). "Photo Elicitation: Enhancing Learning in the Affective Domain". The Journal of Continuing Education in Nursing. 42 (9): 393–394. doi:10.3928/00220124-20110823-04. PMID 21877660.
^Ketelle, Diane (May 2010). "The Ground They Walk On: Photography and Narrative Inquiry". The Qualitative Report. ProQuest 578454968.
^Linz, Sheila (September 1, 2011). "Photo Elicitation: Enhancing Learning in the Affective Domain". The Journal of Continuing Education in Nursing. 42 (9): 393–394. doi:10.3928/00220124-20110823-04. PMID 21877660.
December 15, 2023
photo, elicitation, photo, elicitation, method, interview, used, research, which, incorporates, photographs, interviews, method, participatory, oriented, used, different, research, areas, such, visual, sociology, marketing, research, public, health, method, im. Photo elicitation is a method of interview used in research which incorporates photographs in the interviews The method is participatory oriented and is used in different research areas such as visual sociology marketing research and public health In the method images are used to prompt and guide in depth interviews and to evoke reactions from the interview participant 1 The types of images used include photographs video paintings cartoons graffiti and advertising among others 2 Either the interviewer or the subject may provide the images 3 Contents 1 Objective 2 Description 3 See also 4 ReferencesObjective editThe purposes of photo elicitation interviewing is to record how subjects respond to images attributing their social and personal meanings and values and to allow the interview to be more driven by the participant The meanings and emotions elicited may differ from or supplement those obtained through strict verbal inquiry Regions of the brain that process visual information are evolutionarily and developmentally older than the parts that process verbal information 4 Description editVisual images can evoke emphatic understanding of how other people experience their world Photo elicitation has been used successfully in a range of studies and is common in participatory research with young children and marginalised communities 5 Photo Elicitation is unique to the interviewer as well as to the subject When a photograph is taken it has meaning to the interviewer formed in part by the context of the image To another interviewer the same photograph may illustrate a similar concept but two interviewers will never have exactly the same initial reaction to any image 6 This is an ideal method of qualitative research for those who are naturally visual learners Also our brain processes visuals differently from verbal communication Therefore photographs may also help to alleviate certain social anxieties that arise when discussing difficult emotional subjects such as illness death poverty etc 7 Many still question photo elicitation as a research method claiming the photographs taken during social experiments to be better known as art than as research But there are certain sub sets of data that can be produced when the interviewer and subject collaborate to create an image that are hard to capture by other traditional means of data gathering Without these sub sets sometimes even the most important conclusions of research are empty when it comes to human emotion and expression 8 See also edit 9 Advertising research Consumer behaviour Market research Visual sociology Visual anthropology Visual communication Visual cultureReferences edit Kyololo O Brien M Stevens Bonnie J Songok Julia January 2023 Photo Elicitation Technique Utility and Challenges in Clinical Research International Journal of Qualitative Methods 22 160940692311657 doi 10 1177 16094069231165714 ISSN 1609 4069 Elisa Bignante The use of photo elicitation in field research EchoGeo Marisol Clark IbaNez Framing the Social World With Photo Elicitation Interviews American Behavioral Scientist August 2004 vol 47 no 12 1507 1527 Douglas Harper Talking about pictures a case for photo elicitation Visual Studies Vol 17 No 1 2002 Mannay Dawn 2013 Who put that on there why why why Power games and participatory techniques of visual data production Visual Studies 28 2 136 146 doi 10 1080 1472586X 2013 801635 Kronk Rebecca August 25 2015 Capturing Student Transformation From a Global Service Learning Experience The Efficacy of Photo Elicitation as a Qualitative Research Method Journal of Nursing Education 54 9 S99 S102 doi 10 3928 01484834 20150814 18 PMID 26334666 Linz Sheila September 1 2015 Photo Elicitation Enhancing Learning in the Affective Domain The Journal of Continuing Education in Nursing 42 9 393 394 doi 10 3928 00220124 20110823 04 PMID 21877660 Ketelle Diane May 2010 The Ground They Walk On Photography and Narrative Inquiry The Qualitative Report ProQuest 578454968 Linz Sheila September 1 2011 Photo Elicitation Enhancing Learning in the Affective Domain The Journal of Continuing Education in Nursing 42 9 393 394 doi 10 3928 00220124 20110823 04 PMID 21877660 Retrieved from https en wikipedia org w index php title Photo elicitation amp oldid 1184100070, wikipedia, wiki, book, books, library,
