Peak Games

Peak Games is a mobile gaming company based in Istanbul, Turkey. The privately-held company was acquired by Zynga in June 2020 for $1.8 billion.^[1][2] The company launched the games Toy Blast in 2015 and Toon Blast in 2017, both collectively have more than 12 million average mobile daily active users as of June 2020.^[3]

Peak Games

Company type	Subsidiary
Industry	Mobile games
Founded	2010
Founder	Sidar Sahin
Headquarters	Istanbul , Turkey
Area served	Worldwide
Products	Toy Blast, Toon Blast
Parent	Zynga
Website	https://peak.com/

History and overview

Peak Games was founded by Sidar Sahin in October 2010. The company was founded as a mobile technology company that designed and developed casual puzzle games for Android and iOS platforms.^[4] In 2017, Peak Games sold its mobile card games to Zynga for a reported $100 million. The acquisition included card games Spades Plus, Gin Rummy Plus and Okey Plus.^[5][6]

According to a Harvard Business School case study, Peak Games was Europe’s third biggest grossing online gaming company with an audience of over 350 million users worldwide as of 2018.^[7]

The company was backed by venture capital with a total funding of $18 million.^[8] It was acquired by American social game developer, Zynga in a cash and share deal worth $1.8 billion in June 2020.^[9] After the acquisition, Peak Games operates independently with its 100 employees.^[10]

Games developed

Peak Games have designed and developed notable mobile games.^[11][12][13]

• Toy Blast (launched 2015)
• Toon Blast (launched 2017)
• Lost Bubble (launched 2013)
• Lost Jewels (launched 2012)
• Match Factory! (launched 2023)

References

1. Needleman, Sarah E. (1 June 2020). "Zynga to Buy Turkish Mobile-Game Studio Peak for $1.8 Billion". Wall Street Journal.
2. Ghosh, Shona (June 1, 2020). "Gaming giant Zynga will buy Turkish developer Peak for $1.8 billion in its biggest ever acquisition". Business Insider.
3. Writer. "Zynga Enters Into Agreement to Acquire Istanbul-based Peak, Creator of Top Charting Mobile Franchises Toon Blast and Toy Blast". investor.zynga.com.
4. Rooney, Ben (15 October 2012). "Peak Games Founder Wants to Change The World". Wall Street Journal.
5. Palmeri, Christopher; Ersoy, Ercan (7 November 2017). "Zynga Pays $100 Million for Turkish Mobile Card Game Assets". Bloomberg.
6. Takahashi, Dean (7 November 2017). "Zynga pays $100 million for Peak Games' casual card game studio". VentureBeat.
7. Kerr, William R.; Yucaoglu, Gamze (23 January 2018). "Peak Games: Hiring Priorities in Times of Rapid Growth (A)". Harvard Business School.
8. Lunden, Ingrid (June 1, 2020). "Zynga acquires Turkey's Peak Games for $1.8B, after buying its card games studio for $100M in 2017". TechCrunch.
9. "Zynga acquires Turkey's Peak Games for $1.8bn". Financial Times. June 1, 2020.
10. Takahashi, Dean (7 November 2017). "Zynga pays $100 million for Peak Games' casual card game studio". VentureBeat.
11. Ozdemir, Ozge (June 6, 2020). "Zynga's acquisition of Peak: How was the $ 1.8 billion worth of sales realized?". BBC News (in Turkish).
12. Lunden, Ingrid (June 1, 2020). "Zynga acquires Turkey's Peak Games for $1.8B, after buying its card games studio for $100M in 2017". TechCrunch.
13. Ghosh, Shona (June 1, 2020). "Gaming giant Zynga will buy Turkish developer Peak for $1.8 billion in its biggest ever acquisition". Business Insider.