Stifel Theatre

38°37′40″N 90°12′07″W / 38.6277°N 90.2019°W / 38.6277; -90.2019

Stifel Theatre

Facade of venue (c.2009)
Former names	Municipal Opera House (1934–1943) Kiel Opera House (1943–2010) Peabody Opera House (2010–18)
Address	1400 Market St St. Louis, MO 63103-2609
Location	Downtown West
Public transit	MetroBus  Red   Blue  At Civic Center
Owner	SLB Acquisition Holdings
Capacity	3,100
Construction
Broke ground	August 1932
Opened	April 21, 1934 (1934-04-21)^[2]
Closed	May 7, 1991 (1991-05-07)—September 30, 2011 (2011-09-30)
Reopened	October 1, 2011 (2011-10-01)
Rebuilt	2009-11
Construction cost	$1 million ($21.4 million in 2022 dollars^[3])
Architect	LaBeaume and Klein^[1]
Website
Venue Website
Kiel Opera House
U.S. National Register of Historic Places
Area	6.4 acres (2.6 ha)
NRHP reference No.	00000016^[4]
Added to NRHP	February 11, 2000

The Stifel Theatre (originally known as the Municipal Opera House and formerly the Kiel Opera House and Peabody Opera House) is a civic performing arts building located in St. Louis, Missouri.

About the venue

Founded as the "Kiel Opera House" (in honor of former St. Louis Mayor Henry Kiel), opened in 1934 as a part of the "Municipal Auditorium and Opera House". The theatre operated until 1991, when it and the adjacent Kiel Auditorium were closed so the auditorium could be demolished and replaced by the Kiel Center, now known as Enterprise Center. When the auditorium was slated for demolition, the local consortium who owned the St. Louis Blues, Kiel Center's main tenant, promised to rehabilitate the opera house as well.^[5] Neither that group nor the Bill Laurie family who bought the Blues in 1998, however, renovated the building, instead claiming that they had fulfilled their financial obligations.

In June 2009, the St. Louis Board of Aldermen voted 25–1 to subsidize the renovation and reopening of the theatre under the direction of the Blues' new owners, Sports Capital Partners.^[6][7] The subsidies were funded by municipal bonds and state/federal historic tax credits. On July 12, 2010, it was announced that the name was changing to the "Peabody Opera House", named after the company Peabody Energy.^[8] The renovation lasted for fourteen months and included the construction of a new entrance for the building.^[9]

On October 1, 2011, the Peabody Opera House opened for the first time since the $79 million renovation. The show featured personalities such as Jay Leno, Aretha Franklin, and Chuck Berry and was attended by a full house of 3,100.^[10] Since its reopening, it has played host to a diverse variety of performing acts, including touring musicians, comedians, live theatre and dance, and social and political events. On July 16, 2018, it was announced that the building had entered into a 10-year naming rights agreement with Stifel Financial Corp. and would be renamed Stifel Theatre.^[11]

Notable events

On June 20, 1965, Frank Sinatra, Dean Martin, and Sammy Davis Jr. with Johnny Carson as the emcee (subbing for Joey Bishop who was out with a bad back) performed their only televised concert together during the heyday of the Rat Pack. A closed-circuit broadcast done as a fundraiser for Dismas House (the first halfway house for ex-convicts). After being thought lost for thirty years, Paul Brownstein tracked down a print of the show that had been sitting in a closet in St. Louis. It has since been broadcast on Nick at Nite (in 1998) as part The Museum of Television & Radio Showcase series and released on DVD as part of the "Ultimate Rat Pack Collection: Live & Swingin'".

On July 11, 1978, The Rolling Stones performed one sold-out show at the theatre. Bill Graham was the tour promoter. The Stones used a stripped back, minimal stage presentation compared to previous tours with an emphasis solely on music and attitude rather than presenting a grandiose extravaganza. Because of the limited seating at such an excellent venue, fans who were unable to purchase tickets gathered outside the building before showtime in protest. A police force with dogs was needed to keep the peace.

References

  Media related to Peabody Opera House at Wikimedia Commons

1. . Ecology of Absence. August 25, 2006. Archived from the original on February 17, 2006. Retrieved October 2, 2011.
2. . Peabody Opera House. March 2013. Archived from the original on March 12, 2013. Retrieved January 25, 2014.
3. 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved May 28, 2023.
4. "National Register Information System". National Register of Historic Places. National Park Service. July 9, 2010.
5. "Crumbling Landmarks: The Kiel Opera House". Built St. Louis. January 15, 2007. Retrieved October 2, 2011.
6. Logan, Tim (June 6, 2009). (PDF). St. Louis Post-Dispatch. Archived from the original (PDF) on April 26, 2012. Retrieved December 28, 2011 – via SCP Worldwide.
7. Garrison, Chad (June 5, 2009). . Riverfront Times. St. Louis. Archived from the original on June 8, 2009. Retrieved October 2, 2011.
8. Duggan, Eileen P. (September 3, 2011). "New Life For St. Louis Landmark". Webster-Kirkwood Times. Archived from the original on March 12, 2019. Retrieved October 2, 2011.
9. Lippmann, Rachel (September 30, 2011). . KWMU News. Archived from the original on October 21, 2011. Retrieved October 2, 2011.
10. Johnson, Kevin C. (September 19, 2011). "Peabody premiere lives up to its billing". St. Louis Post-Dispatch. Retrieved October 2, 2011.
11. Held, Kevin S. (July 16, 2018). "Peabody Opera House gets new name – Stifel Theatre". KTVI News. Retrieved March 12, 2019.