He was the founder of conjoint analysis and one of "major architects of modern marketing science and practice", having popularised the use of Bayesian statistics, multidimensional scaling, clustering, and qualitative data analysis within the marketing discipline.[6] He wrote more than sixteen books and 200 articles on market research-related subjects.[7] His seminal article, "Conjoint Analysis in Consumer Research: Issues and Outlook,"[8] has been cited more than 750 times in ISI and has some 4,000 citations on Google Scholar.
In 1980 he became a Fellow of the American Statistical Association. In 1996 the Journal of Marketing Research established the Paul E. Green Award for the best article in the Journal of Marketing Research was established in his honour. He was the recipient of many awards including: The Parlin Award for Advancement of Science in Marketing, the AMA/Irwin Marketing Educator of the Year Award, The Outstanding Marketing Educator Award, and the Lifetime Achievement in Marketing Research Award and he was also the subject of a biographical outline in the Legends of Marketing, series published by Sage Publications.[9]
BooksEdit
Paul E. Green, Donald S. Tull and Paul Eliot, Research for Marketing Decisions, N.J., Prentice-Hall, 1975
Lattin, James M., J. Douglas Carroll, and Paul E. Green, Analyzing Multivariate Data, 1978
Yoram Wind and Paul E. Green, Marketing Research and Modeling: Progress and Prospects,(with A Tribute to Paul E. Green), Springer Science and Business Media, 2013
ReferencesEdit
^. upenn.edu. 8 October 2012. Archived from the original on 7 August 2017. Retrieved 9 October 2017.
^Communications, Dyad. "Wharton Alumni Magazine: 125 Influential People and Ideas: Paul Green". www.wharton.upenn.edu. from the original on 25 March 2018. Retrieved 9 October 2017.
^INFORMS. "Green, Paul E." INFORMS. from the original on 23 March 2017. Retrieved 9 October 2017.
^Green P. E. & Wind Y. (2004) Paul Green and a brief history of marketing research. Green P. E. & Wind Y., eds. in Marketing Research and Modeling: Progress and Prospects, A Tribute to Paul E. Green, 1-13. Springer: New York.
^Green, Paul E. "The vagaries of becoming (and remaining) a marketing research methodologist." In Marketing Research and Modeling: Progress and Prospects, pp. 233-244. Springer US, 2004.
^University of Pennsylvania. "Professor Paul E. Green, [Obituary], 2012". www.upenn.edu. from the original on 2016-01-13. Retrieved 2017-08-07.
^""Paul E. Green: Obituary," Market Research News,3 October 2012". from the original on 2017-08-07. Retrieved 2017-08-07.
^Green, P.E. and Srinivasan, V.,"Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research,vol. 5, issue 2,1975, pp 103-238, https://dx.doi.org/10.1086/208721
^. Archived from the original on 2017-08-07. Retrieved 2017-03-09.
Sheth, J.N. (ed), Legends of Marketing: Paul E. Green, Sage Publications, 2017
This biography of an academic is a stub. You can help Wikipedia by expanding it.
paul, green, april, 1927, september, 2012, marketing, professor, statistician, kresge, professor, marketing, later, professor, emeritus, wharton, school, university, pennsylvania, nationalityamericantitles, kresge, professor, marketingacademic, backgroundeduca. Paul E Green 4 April 1927 21 September 2012 1 was a US marketing professor and statistician 2 3 4 5 He was S S Kresge Professor of Marketing and later Professor Emeritus at the Wharton School University of Pennsylvania Paul E GreenNationalityAmericanTitleS S Kresge Professor of MarketingAcademic backgroundEducationUniversity of PennsylvaniaAcademic workDisciplineMarketingInstitutionsUniversity of PennsylvaniaDoctoral studentsVithala R RaoHe was the founder of conjoint analysis and one of major architects of modern marketing science and practice having popularised the use of Bayesian statistics multidimensional scaling clustering and qualitative data analysis within the marketing discipline 6 He wrote more than sixteen books and 200 articles on market research related subjects 7 His seminal article Conjoint Analysis in Consumer Research Issues and Outlook 8 has been cited more than 750 times in ISI and has some 4 000 citations on Google Scholar In 1980 he became a Fellow of the American Statistical Association In 1996 the Journal of Marketing Research established the Paul E Green Award for the best article in the Journal of Marketing Research was established in his honour He was the recipient of many awards including The Parlin Award for Advancement of Science in Marketing the AMA Irwin Marketing Educator of the Year Award The Outstanding Marketing Educator Award and the Lifetime Achievement in Marketing Research Award and he was also the subject of a biographical outline in the Legends of Marketing series published by Sage Publications 9 Books EditPaul E Green Donald S Tull and Paul Eliot Research for Marketing Decisions N J Prentice Hall 1975 Lattin James M J Douglas Carroll and Paul E Green Analyzing Multivariate Data 1978 Yoram Wind and Paul E Green Marketing Research and Modeling Progress and Prospects with A Tribute to Paul E Green Springer Science and Business Media 2013References Edit In Memoriam Paul E Green News upenn edu 8 October 2012 Archived from the original on 7 August 2017 Retrieved 9 October 2017 Communications Dyad Wharton Alumni Magazine 125 Influential People and Ideas Paul Green www wharton upenn edu Archived from the original on 25 March 2018 Retrieved 9 October 2017 INFORMS Green Paul E INFORMS Archived from the original on 23 March 2017 Retrieved 9 October 2017 Green P E amp Wind Y 2004 Paul Green and a brief history of marketing research Green P E amp Wind Y eds in Marketing Research and Modeling Progress and Prospects A Tribute to Paul E Green 1 13 Springer New York Green Paul E The vagaries of becoming and remaining a marketing research methodologist In Marketing Research and Modeling Progress and Prospects pp 233 244 Springer US 2004 University of Pennsylvania Professor Paul E Green Obituary 2012 www upenn edu Archived from the original on 2016 01 13 Retrieved 2017 08 07 Paul E Green Obituary Market Research News 3 October 2012 Archived from the original on 2017 08 07 Retrieved 2017 08 07 Green P E and Srinivasan V Conjoint Analysis in Consumer Research Issues and Outlook Journal of Consumer Research vol 5 issue 2 1975 pp 103 238 https dx doi org 10 1086 208721 University of Pennsylvania In Memorium Paul E Green Archived from the original on 2017 08 07 Retrieved 2017 03 09 Sheth J N ed Legends of Marketing Paul E Green Sage Publications 2017 This biography of an academic is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Paul E Green amp oldid 1136155563, wikipedia, wiki, book, books, library,
