The Out of Home Advertising Association of America (OAAA) is a trade association representing all out of home (OOH) media formats in the United States.[1]
The OAAA was founded in 1891,[2] as the Associated Bill Posters’ Association of the US and Canada;[3] it later changed its name first to the Outdoor Advertising Association of America[3] and then in 2019 to the Out of Home Advertising Association of America.[3]
The OAAA regulates industry member standards[4] covering both digital and static out-of-home advertising. OAAA provides its members with current government regulations, marketing innovations and overall OOH standard operations.[citation needed] There are five main OAAA membership categories: General, Street Furniture/Transit/Place-Based, Associate, Affiliate, and International.
OAAA annually hosts two awards programs recognizing media planning and OOH creative work. The OOH Media Plan Awards program recognizes exceptional media planning in the creation and execution of an OOH campaign.[6] The OAAA OBIE Awards celebrates the best creative OOH over several product categories and formats.[7][8]
Referencesedit
^Fletcher, Nancy (9 March 2016). "OOH flies high in the digital age". Retrieved 2016-03-12.
^"Nancy Fletcher OAAA Keynote Speech". billboardinsider.com. 19 April 2016.
^ abc"History of OOH". OAAA. Retrieved May 16, 2023.
^"Outdoor Association Changes Guidelines". adweek.com. 6 November 2006.
^"Guide to the Outdoor Advertising Association of America (OAAA) Archives, 1885-2017 and undated". David M. Rubenstein Rare Book & Manuscript Library. Retrieved 2019-05-30.
^"DailyDOOH » Blog Archive » OAAA Extends Deadline For 2015 OOH Media Plan Awards". dailydooh.com. 16 July 2015.
^"Here Are the Year's 4 Best Out-of-Home Campaigns, as Judged by the OBIE Awards". adweek.com. 21 April 2016.
^"Ad Award Archive - ANA Educational Foundation". aef.com.
January 01, 1970
home, advertising, association, america, oaaa, trade, association, representing, home, media, formats, united, states, abbreviationoaaaheadquarterswashington, locationunited, statespresident, ceoanna, bagerwebsiteofficial, websiteabout, editthe, oaaa, founded,. The Out of Home Advertising Association of America OAAA is a trade association representing all out of home OOH media formats in the United States 1 Out of Home Advertising Association of AmericaAbbreviationOAAAHeadquartersWashington D C LocationUnited StatesPresident and CEOAnna BagerWebsiteOfficial websiteAbout editThe OAAA was founded in 1891 2 as the Associated Bill Posters Association of the US and Canada 3 it later changed its name first to the Outdoor Advertising Association of America 3 and then in 2019 to the Out of Home Advertising Association of America 3 The OAAA regulates industry member standards 4 covering both digital and static out of home advertising OAAA provides its members with current government regulations marketing innovations and overall OOH standard operations citation needed There are five main OAAA membership categories General Street Furniture Transit Place Based Associate Affiliate and International OAAA s archives are located at Duke University 5 Award programs editOAAA annually hosts two awards programs recognizing media planning and OOH creative work The OOH Media Plan Awards program recognizes exceptional media planning in the creation and execution of an OOH campaign 6 The OAAA OBIE Awards celebrates the best creative OOH over several product categories and formats 7 8 References edit Fletcher Nancy 9 March 2016 OOH flies high in the digital age Retrieved 2016 03 12 Nancy Fletcher OAAA Keynote Speech billboardinsider com 19 April 2016 a b c History of OOH OAAA Retrieved May 16 2023 Outdoor Association Changes Guidelines adweek com 6 November 2006 Guide to the Outdoor Advertising Association of America OAAA Archives 1885 2017 and undated David M Rubenstein Rare Book amp Manuscript Library Retrieved 2019 05 30 DailyDOOH Blog Archive OAAA Extends Deadline For 2015 OOH Media Plan Awards dailydooh com 16 July 2015 Here Are the Year s 4 Best Out of Home Campaigns as Judged by the OBIE Awards adweek com 21 April 2016 Ad Award Archive ANA Educational Foundation aef com Retrieved from https en wikipedia org w index php title Out of Home Advertising Association of America amp oldid 1224942883, wikipedia, wiki, book, books, library,
