Our Master's Voice: Advertising is a 1934 book of social criticism about the propaganda purpose of advertising under capitalism. Author James Rorty drew on his experience as an ad copywriter in New York to write his critique.[1] Rorty pointed out the frequent application of the then-new fields of psychology and social science for advertising research.[2]
Critics praised Rorty's "fiery discussion of the advertising racket" and his work to debunk the mysteries of the ad profession.[3] They criticized, however, both his narrow perspective on the industry[4] and his lack of positive proposals for improving United States society.[3]: 91
Referencesedit
^"James Rorty, 82, A Radical Editor". The New York Times. 1973-02-26. Retrieved 25 May 2021.
^D'Angelo, Frank J. (1986). "Subliminal Seduction: An Essay on the Rhetoric of the Unconscious". Rhetoric Review. 4 (2): 160–161. doi:10.1080/07350198609359118. ISSN 0735-0198. JSTOR 466034.
^ abBrickell, Herschel (1934). "The Literary Landscape". The North American Review. 238 (1): 88–96. ISSN 0029-2397. JSTOR 25114480. Retrieved 25 May 2021.
^Duffus, R. l (1934-05-20). "Mr. Rorty's Biased View of Modern Advertising; There Is Truth in His Picture, but What He Shows Is by No Means the Whole Picture OUR MASTER'S VOICE: ADVERTISING". The New York Times. Retrieved 25 May 2021.
Further readingedit
Barnard, Rita (Autumn 1993). "The Storyteller, the Novelist, and the Advice Columnist: Narrative and Mass Culture in "Miss Lonelyhearts"". Novel: A Forum on Fiction. 27 (1): 40–61. doi:10.2307/1345980. JSTOR 1345980.
Lantos, Geoffrey P. (1987). "Advertising: Looking Glass or Molder of the Masses?". Journal of Public Policy & Marketing. 6: 104–128. doi:10.1177/074391568700600108. ISSN 0743-9156. JSTOR 30000158. S2CID 158985858. Retrieved 25 May 2021.
Boles, John Michael (1998). "James Rorty's Social Ecology: Technology, Culture, and the Economic Base of an Environmentally Sustainable Society". Organization & Environment. 11 (2): 155–179. doi:10.1177/0921810698112002. ISSN 1086-0266. JSTOR 26161586. S2CID 145115242. Retrieved 25 May 2021.
External linksedit
Full text
April 14, 2024
master, voice, advertising, 1934, book, social, criticism, about, propaganda, purpose, advertising, under, capitalism, author, james, rorty, drew, experience, copywriter, york, write, critique, rorty, pointed, frequent, application, then, fields, psychology, s. Our Master s Voice Advertising is a 1934 book of social criticism about the propaganda purpose of advertising under capitalism Author James Rorty drew on his experience as an ad copywriter in New York to write his critique 1 Rorty pointed out the frequent application of the then new fields of psychology and social science for advertising research 2 Our Master s Voice AdvertisingAuthorJames RortyPublisherThe John Day CompanyPublication date1934OCLC1050233319 Contents 1 Reception 2 References 3 Further reading 4 External linksReception editCritics praised Rorty s fiery discussion of the advertising racket and his work to debunk the mysteries of the ad profession 3 They criticized however both his narrow perspective on the industry 4 and his lack of positive proposals for improving United States society 3 91 References edit James Rorty 82 A Radical Editor The New York Times 1973 02 26 Retrieved 25 May 2021 D Angelo Frank J 1986 Subliminal Seduction An Essay on the Rhetoric of the Unconscious Rhetoric Review 4 2 160 161 doi 10 1080 07350198609359118 ISSN 0735 0198 JSTOR 466034 a b Brickell Herschel 1934 The Literary Landscape The North American Review 238 1 88 96 ISSN 0029 2397 JSTOR 25114480 Retrieved 25 May 2021 Duffus R l 1934 05 20 Mr Rorty s Biased View of Modern Advertising There Is Truth in His Picture but What He Shows Is by No Means the Whole Picture OUR MASTER S VOICE ADVERTISING The New York Times Retrieved 25 May 2021 Further reading editBarnard Rita Autumn 1993 The Storyteller the Novelist and the Advice Columnist Narrative and Mass Culture in Miss Lonelyhearts Novel A Forum on Fiction 27 1 40 61 doi 10 2307 1345980 JSTOR 1345980 Lantos Geoffrey P 1987 Advertising Looking Glass or Molder of the Masses Journal of Public Policy amp Marketing 6 104 128 doi 10 1177 074391568700600108 ISSN 0743 9156 JSTOR 30000158 S2CID 158985858 Retrieved 25 May 2021 Boles John Michael 1998 James Rorty s Social Ecology Technology Culture and the Economic Base of an Environmentally Sustainable Society Organization amp Environment 11 2 155 179 doi 10 1177 0921810698112002 ISSN 1086 0266 JSTOR 26161586 S2CID 145115242 Retrieved 25 May 2021 External links editFull text Retrieved from https en wikipedia org w index php title Our Master 27s Voice Advertising amp oldid 1032328456, wikipedia, wiki, book, books, library,
