Non-store retailing is the selling of goods and services outside the confines of a retail facility. It is a generic term describing retailing taking place outside of shops and stores (that is, off the premises of fixed retail locations and of markets stands). The non-store distribution channel can be divided into direct selling (off-premises sales) and distance selling, the latter including all forms of electronic commerce. Distance selling includes mail order, catalogue sales, telephone solicitations and automated vending. Electronic commerce includes online shopping, internet trading platforms, travel portals, global distribution systems and teleshopping. Direct selling includes party sales and all forms of selling in consumers' homes and offices, including even garage sales.
Non-store retailing, sometimes also labelled home shopping, is consistently achieving double-digit growth, and slowly taking a bigger share of overall retailing. In the first quarter of 2014 online sales in the US represented over 6% of all sales.[1] However, in product niches such as travel, books, and media, the share is significantly higher. As of March 2014, 19.5% of all book sales made by Amazon are for their Kindle e-book reader.[2] Fashion and lifestyle brands have entered the non-store retailing space including Everlane, Dollar Shave Club, and Tieks. According to Eurostat, 38% of European consumers consider the internet as the most important source of information about travel [3] and 42% of consumers purchased travel services over the internet in 2008.[4]
The non-store distribution channel is marked by low entry thresholds. Compared to store retailing that requires a retail outlet, inventory, cash flow to hire staff and advertising, non-store retail start-ups usually have to invest little to reach out to potential buyers of the goods and services they offer. Non-store retailing is therefore not only used by established brick and mortar business retailers who develop an online bricks and clicks business model presence, but also by the individual pure play, often him- or herself a consumer, to create an online store or to run sales parties. The rise of social media helps to connect sellers to potential buyers.
Under European Union law, non-store retailing is heavily regulated.[citation needed] The Distance Selling Directive 97/7/EC (incorporated into UK law as Consumer Protection (Distance Selling) Regulations 2000), the Doorstep Selling Directive 85/577/EEC, the E-Commerce Directive 2000/31/EC and Electronic Commerce Regulations 2002 and the Audiovisual Services Directive 2010/13/EU are the principal regulatory tools to deal with the most technologically intensive but also innovative distribution methods.
^"Quarterly Retail E-Commerce Sales - Census Bureau" (PDF). U.S. Department of Commerce. Retrieved 2014-06-27.
^"Amazon Vs. Book Publishers, By The Numbers". Forbes.com. Retrieved 2014-06-27.
^Flash Eurobarometer 258, Survey on the attitudes of Europeans towards tourism, p.39
^Commission Staff Working Document, Report on cross-border e-commerce in the EU, SEC(2009) 283 final, p.5. Based on Eurostat, Information society statistics (2009). Data extracted 3 February 2009
April 30, 2024
store, retailing, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, january, . This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Non store retailing news newspapers books scholar JSTOR January 2014 Learn how and when to remove this message Non store retailing is the selling of goods and services outside the confines of a retail facility It is a generic term describing retailing taking place outside of shops and stores that is off the premises of fixed retail locations and of markets stands The non store distribution channel can be divided into direct selling off premises sales and distance selling the latter including all forms of electronic commerce Distance selling includes mail order catalogue sales telephone solicitations and automated vending Electronic commerce includes online shopping internet trading platforms travel portals global distribution systems and teleshopping Direct selling includes party sales and all forms of selling in consumers homes and offices including even garage sales Non store retailing sometimes also labelled home shopping is consistently achieving double digit growth and slowly taking a bigger share of overall retailing In the first quarter of 2014 online sales in the US represented over 6 of all sales 1 However in product niches such as travel books and media the share is significantly higher As of March 2014 19 5 of all book sales made by Amazon are for their Kindle e book reader 2 Fashion and lifestyle brands have entered the non store retailing space including Everlane Dollar Shave Club and Tieks According to Eurostat 38 of European consumers consider the internet as the most important source of information about travel 3 and 42 of consumers purchased travel services over the internet in 2008 4 The non store distribution channel is marked by low entry thresholds Compared to store retailing that requires a retail outlet inventory cash flow to hire staff and advertising non store retail start ups usually have to invest little to reach out to potential buyers of the goods and services they offer Non store retailing is therefore not only used by established brick and mortar business retailers who develop an online bricks and clicks business model presence but also by the individual pure play often him or herself a consumer to create an online store or to run sales parties The rise of social media helps to connect sellers to potential buyers Under European Union law non store retailing is heavily regulated citation needed The Distance Selling Directive 97 7 EC incorporated into UK law as Consumer Protection Distance Selling Regulations 2000 the Doorstep Selling Directive 85 577 EEC the E Commerce Directive 2000 31 EC and Electronic Commerce Regulations 2002 and the Audiovisual Services Directive 2010 13 EU are the principal regulatory tools to deal with the most technologically intensive but also innovative distribution methods See also editBrick and mortarReferences edit Quarterly Retail E Commerce Sales Census Bureau PDF U S Department of Commerce Retrieved 2014 06 27 Amazon Vs Book Publishers By The Numbers Forbes com Retrieved 2014 06 27 Flash Eurobarometer 258 Survey on the attitudes of Europeans towards tourism p 39 Commission Staff Working Document Report on cross border e commerce in the EU SEC 2009 283 final p 5 Based on Eurostat Information society statistics 2009 Data extracted 3 February 2009 Retrieved from https en wikipedia org w index php title Non store retailing amp oldid 1179217158, wikipedia, wiki, book, books, library,
