Nissan Motors v. Nissan Computer was a lengthy court case between the two parties over use of the name Nissan and the domain name nissan.com.[2] The case has received national attention in the U.S.[3][4][5]
Nissan Motor Co., a Japanese corporation; Nissan North America, Inc., a California corporation, Plaintiffs-Appellants, v. Nissan Computer Corporation, a North Carolina corporation; The Internet Center Inc., a North Carolina corporation, Defendants-Appellees.
Beginning in the late 1970s, Datsun began progressively fitting its cars with small "Nissan" and "Datsun by Nissan" badges. The company eventually changed its branding at 1,100 Datsun dealerships. In autumn 1981, Datsun announced that its name would be changed in the United States.[6] Between 1982 and 1986, the company transitioned from its "Datsun, We Are Driven!" to its "The Name is Nissan" campaign.[7] Five years after the name change program was over, cars in some export markets continued to display badges bearing both names and Datsun still remained more familiar than Nissan.[7][8]
Uzi Nissanedit
In 1980, Uzi Nissan founded Nissan Foreign Car, an automobile service, in Raleigh, North Carolina.[9][10] In 1987, Uzi Nissan founded Nissan International, Ltd, an import/export company that traded primarily in heavy equipment and computers.[11] On 14 May 1991, Uzi Nissan founded Nissan Computer Corporation, which provides sales and service of personal computers, servers, and computer parts, as well as internet hosting and development. Nissan Computer registered nissan.com for its use on 4 June 1994, five years prior to Nissan Motor Corporation's interest in the domain.[10][2]
In July 2020, Uzi Nissan died of complications from COVID-19.[12] Following his death, unknown person(s) stole Uzi Nissan's domains.[13] They have since been returned. [14]
Caseedit
This section needs expansion. You can help by adding to it. (May 2016)
Nissan Motors considered Nissan Computer's use of the name to be trademark dilution, and laid claim to the domain by alleging cyber squatting. However, Nissan Computer was named after its owner, Uzi Nissan.[15][16][17] Following the outcome of the case, Nissan Motors uses the name nissanusa.com for its U.S. website.[18]
Referencesedit
^"NISSAN MOTOR CO v. NISSAN COMPUTER CORPORATION | FindLaw". Retrieved 9 October 2018.
^ abAnderson, Mark K. (3 January 2001). "Who Gets to Drive Nissan.com?". Wired. Retrieved 11 February 2014.
^Leonard, Andrew (3 June 2002). "Nissan vs. Nissan". Salon. Retrieved 11 February 2014.
^. IEEE Spectrum Careers. Archived from the original on 2 December 2005. Retrieved 24 May 2006.
^. TrademarkDilution.com. Archived from the original on 3 July 2006. Retrieved 24 May 2006.
^Aaker, David A. Managing Brand Equity : Capitalizing on the Value of a Brand Name, New York: The Free Press, 1991 ISBN0-02-900101-3 Chapter 3, Pg. 57
^Aaker, David A. Managing Brand Equity : Capitalizing on the Value of a Brand Name, New York: The Free Press, 1991 ISBN0-02-900101-3 Chapter 3, Pg. 56
^Nissan, Uzi. "Nissan Foreign Car". Digest.com. Retrieved 11 February 2014.
^ abNissan, Uzi. . Digest.com. Archived from the original on 6 March 2022. Retrieved 11 February 2014.
^Nissan, Uzi. "Nissan International". Digest.com. Retrieved 11 February 2014.
^Westbrook, Justin T. (28 July 2020). "Uzi Nissan, Internet Domain Owner Who Fought Nissan in Court for a Decade, Has Died of Covid-19". Jalopnik. G/O Media Group. Retrieved 27 December 2020.
^"New Suit Alleges 'Nissan.com' Domain Has Been Stolen". Jalopnik. 2 November 2023. Retrieved 4 April 2024.
^Allemann, Andrew (17 April 2024). "Judge orders Nissan.com transferred back to estate of Uzi Nissan". Domain Name Wire | Domain Name News. Retrieved 20 April 2024.
^"Nissan Motor vs. Nissan Computer" (PDF). citizen.org. Retrieved 26 May 2012.
^A., Daniel (9 April 2011). "Why Nissan.com Isn't a Car Website". Yale Law & Technology. Retrieved 11 February 2014.
^. Nissan Computer Corporation. Archived from the original on 29 May 2021. Retrieved 24 May 2006.
nissan, motors, nissan, computer, lengthy, court, case, between, parties, over, name, nissan, domain, name, nissan, case, received, national, attention, courtunited, states, court, appeals, ninth, circuitfull, case, namenissan, motor, japanese, corporation, ni. Nissan Motors v Nissan Computer was a lengthy court case between the two parties over use of the name Nissan and the domain name nissan com 2 The case has received national attention in the U S 3 4 5 Nissan Motors v Nissan ComputerCourtUnited States Court of Appeals for the Ninth CircuitFull case nameNissan Motor Co a Japanese corporation Nissan North America Inc a California corporation Plaintiffs Appellants v Nissan Computer Corporation a North Carolina corporation The Internet Center Inc a North Carolina corporation Defendants Appellees Decided6 August 2004 2004 08 06 1 Court membershipJudges sittingStephen S TrottPamela Ann RymerSidney Runyan Thomas Contents 1 Background 1 1 Nissan Motor Company 1 2 Uzi Nissan 2 Case 3 ReferencesBackground editNissan Motor Company edit Beginning in the late 1970s Datsun began progressively fitting its cars with small Nissan and Datsun by Nissan badges The company eventually changed its branding at 1 100 Datsun dealerships In autumn 1981 Datsun announced that its name would be changed in the United States 6 Between 1982 and 1986 the company transitioned from its Datsun We Are Driven to its The Name is Nissan campaign 7 Five years after the name change program was over cars in some export markets continued to display badges bearing both names and Datsun still remained more familiar than Nissan 7 8 Uzi Nissan edit In 1980 Uzi Nissan founded Nissan Foreign Car an automobile service in Raleigh North Carolina 9 10 In 1987 Uzi Nissan founded Nissan International Ltd an import export company that traded primarily in heavy equipment and computers 11 On 14 May 1991 Uzi Nissan founded Nissan Computer Corporation which provides sales and service of personal computers servers and computer parts as well as internet hosting and development Nissan Computer registered nissan com for its use on 4 June 1994 five years prior to Nissan Motor Corporation s interest in the domain 10 2 In July 2020 Uzi Nissan died of complications from COVID 19 12 Following his death unknown person s stole Uzi Nissan s domains 13 They have since been returned 14 Case editThis section needs expansion You can help by adding to it May 2016 Nissan Motors considered Nissan Computer s use of the name to be trademark dilution and laid claim to the domain by alleging cyber squatting However Nissan Computer was named after its owner Uzi Nissan 15 16 17 Following the outcome of the case Nissan Motors uses the name nissanusa com for its U S website 18 References edit NISSAN MOTOR CO v NISSAN COMPUTER CORPORATION FindLaw Retrieved 9 October 2018 a b Anderson Mark K 3 January 2001 Who Gets to Drive Nissan com Wired Retrieved 11 February 2014 Leonard Andrew 3 June 2002 Nissan vs Nissan Salon Retrieved 11 February 2014 Nissan vs Nissan IEEE Spectrum Careers Archived from the original on 2 December 2005 Retrieved 24 May 2006 Nissan Motor Co v Nissan Computer Corp and the Evolving Law of Trademark Dilution on the Internet TrademarkDilution com Archived from the original on 3 July 2006 Retrieved 24 May 2006 Aaker David A Managing Brand Equity Capitalizing on the Value of a Brand Name New York The Free Press 1991 ISBN 0 02 900101 3 Chapter 3 Pg 57 a b What s in a name Archived 8 May 2006 at the Wayback Machine ZCCA Aaker David A Managing Brand Equity Capitalizing on the Value of a Brand Name New York The Free Press 1991 ISBN 0 02 900101 3 Chapter 3 Pg 56 Nissan Uzi Nissan Foreign Car Digest com Retrieved 11 February 2014 a b Nissan Uzi Nissan Motor vs Nissan Computer Digest com Archived from the original on 6 March 2022 Retrieved 11 February 2014 Nissan Uzi Nissan International Digest com Retrieved 11 February 2014 Westbrook Justin T 28 July 2020 Uzi Nissan Internet Domain Owner Who Fought Nissan in Court for a Decade Has Died of Covid 19 Jalopnik G O Media Group Retrieved 27 December 2020 New Suit Alleges Nissan com Domain Has Been Stolen Jalopnik 2 November 2023 Retrieved 4 April 2024 Allemann Andrew 17 April 2024 Judge orders Nissan com transferred back to estate of Uzi Nissan Domain Name Wire Domain Name News Retrieved 20 April 2024 Nissan Motor vs Nissan Computer PDF citizen org Retrieved 26 May 2012 A Daniel 9 April 2011 Why Nissan com Isn t a Car Website Yale Law amp Technology Retrieved 11 February 2014 Nissan Motor vs Nissan Computer Nissan Computer Corporation Archived from the original on 29 May 2021 Retrieved 24 May 2006 Nissan USA Retrieved 11 February 2014 Retrieved from https en wikipedia org w index php title Nissan Motors v Nissan Computer amp oldid 1219837670, wikipedia, wiki, book, books, library,
