National Coffee Association of U.S.A., Inc. (National Coffee Association or NCA) is the main market research, consumer information, and lobbying[2] association for the coffee industry in the United States.
The National Coffee Association was founded in 1911. It was the United States' first association for the US coffee industry, and it is one of the oldest trade associations formed in the country.[4]
Membership and managementedit
NCA's membership comprises mainly small and mid-sized companies, including coffee growers, roasters, retailers, as well as importers/exporters and wholesaler/suppliers. This membership accounts for more than 90% of all US coffee commerce.
The Chairman of the association is Michael Gaviña with F. Gaviña & Sons, Inc.
National Coffee Drinking Trendsedit
Started in 1950, this branch of the NCA surveys coffee consumption in the United States, producing a statistical research report published annually.[5][6]
^"National Coffee Association of USA Inc Web Site: About NCA - Staff". NCA.org. Retrieved 2019-11-04.
^Grant Butler, The Oregonian (19 January 2011). "Lift a (coffee) cup in celebration of National Coffee Break Day". OregonLive.com. Retrieved 2011-06-28.
^. Marketwire.com. 2010-07-21. Archived from the original on 2010-08-12. Retrieved 2011-06-28.
^. Midwestcoffeetrading.com. Archived from the original on 2008-11-20. Retrieved 2011-06-28.
^"About the NCA - National Coffee Association". Ncausa.org. Retrieved 2011-06-28.
^"Advertising: N. R. Kleinfield Campaign Seeks Lift For Coffee," The New York Times, Friday, September 2, 1983.
^Purcell, David. "Ads linking coffee with achievement called 'misleading,'" The Christian Science Monitor, Friday, December 9, 1983.
External linksedit
Official website
February 16, 2024
national, coffee, association, main, market, research, consumer, information, lobbying, association, coffee, industry, united, states, formation1911legal, statustrade, associationpurposemarket, researchconsumer, informationlobbyingregion, servedunited, statesm. National Coffee Association of U S A Inc National Coffee Association or NCA is the main market research consumer information and lobbying 2 association for the coffee industry in the United States National Coffee AssociationFormation1911Legal statusTrade associationPurposeMarket researchConsumer informationLobbyingRegion servedUnited StatesMembershipCoffee companiesPresident amp CEOWilliam Bill Murray 1 WebsiteOfficial websiteThe association has functions and services include Market and scientific research Domestic and international government relations including lobbying Public relations and education 3 Contents 1 History 2 Membership and management 3 National Coffee Drinking Trends 4 Join the Coffee Achievers 5 See also 6 References 7 External linksHistory editThe National Coffee Association was founded in 1911 It was the United States first association for the US coffee industry and it is one of the oldest trade associations formed in the country 4 Membership and management editNCA s membership comprises mainly small and mid sized companies including coffee growers roasters retailers as well as importers exporters and wholesaler suppliers This membership accounts for more than 90 of all US coffee commerce The Chairman of the association is Michael Gavina with F Gavina amp Sons Inc National Coffee Drinking Trends editStarted in 1950 this branch of the NCA surveys coffee consumption in the United States producing a statistical research report published annually 5 6 Join the Coffee Achievers editIn response to twenty years of declining coffee consumption the association launched a 20 million Join the Coffee Achievers advertising campaign on September 11 1983 Aimed at the 18 to 34 age group the television commercials featured Ken Anderson David Bowie Jane Curtin Joe Jackson Allison Roe Cicely Tyson Kurt Vonnegut and Heart s Ann and Nancy Wilson and had Electric Light Orchestra s Hold On Tight as the theme song The campaign was criticized by the Center for Science in the Public Interest s Michael F Jacobson who targeted statements about coffee providing serenity and contentment as being incorrect and misleading 7 8 Coffee Achievers was mentioned in the 1985 Weird Al Yankovic song Dare to Be Stupid and the 1989 Bad Religion song Anxiety In the 1993 LucasArts adventure game Sam amp Max Hit the Road the character Max mentions he s also a coffee achiever during various conversations See also edit nbsp Business and economics portal nbsp Coffee portalEconomics of coffee International Coffee Agreement Category Coffee organizationsReferences edit National Coffee Association of USA Inc Web Site About NCA Staff NCA org Retrieved 2019 11 04 Grant Butler The Oregonian 19 January 2011 Lift a coffee cup in celebration of National Coffee Break Day OregonLive com Retrieved 2011 06 28 National Coffee Association Challenges Accuracy of NBC TODAY Show Segment on Teens and Coffee Marketwire com 2010 07 21 Archived from the original on 2010 08 12 Retrieved 2011 06 28 National Coffee Association of USA Midwestcoffeetrading com Archived from the original on 2008 11 20 Retrieved 2011 06 28 About the NCA National Coffee Association Ncausa org Retrieved 2011 06 28 Nicholson Marcy 2011 03 19 Young adult Americans increase daily coffee drinking Reuters Retrieved 2011 06 28 Advertising N R Kleinfield Campaign Seeks Lift For Coffee The New York Times Friday September 2 1983 Purcell David Ads linking coffee with achievement called misleading The Christian Science Monitor Friday December 9 1983 External links editOfficial website nbsp Retrieved from https en wikipedia org w index php title National Coffee Association amp oldid 1197334306, wikipedia, wiki, book, books, library,
