Nadao Bangkok
Nadao Bangkok Co., Ltd. (Thai: นาดาว บางกอก) is a Thai media company. Founded in 2009, it did business in artist management and television and music production, but ended those operations in 2022. The company is headed by Songyos Sugmakanan, its largest shareholder and CEO, and was previously a partially owned subsidiary of the film studio GDH 559 (itself a subsidiary of entertainment conglomerate GMM Grammy).
Native name | บริษัทนาดาว บางกอก จำกัด |
|---|---|
| Type | Private |
| Industry |
|
| Founded | September 9, 2009 in Bangkok, Thailand |
| Founder | Songyos Sugmakanan |
| Headquarters | 92/14 Soi Sukhumvit Road 31, Khlong Tan Nuea, Watthana District, , |
Key people |
|
| Owners | Songyos Sugmakanan and others |
The company was established under GDH's predecessor GTH, and initially focused only on talent management for GTH's actors. It branched into television production with the 2013 hit TV series Hormones, and since then produced television and streaming drama series including Project S, In Family We Trust, My Ambulance and I Told Sunset About You. A music production arm, Nadao Music, was launched in 2019 as a creative venue for artists under the company's umbrella, who numbered 39 in 2020, mostly young actors catering to Nadao and GDH's target audience group of 15–30-year-olds. However, the company ended its artist management as well as series and music production operations in 2022, citing its artists' growth and diverging priorities among its staff.
History
Nadao Bangkok Co., Ltd. was registered on September 9, 2009.[1] The company was founded as a partially owned subsidiary of film studio GMM Tai Hub (GTH) to manage its growing roster of actors and help develop their talents. It was headed by Songyos Sugmakanan, who had directed several films with GTH.[2]
During its first few years, the company focused on casting and artist management, but struggled to generate revenue. In 2012, Songyos conceived the teen drama television series Hormones to create acting opportunities for the company's teenage actors. The series, released in 2013, became widely popular, prompting the company to produce two subsequent seasons. Hormones' success became a turning point for Nadao, giving it a renewed focus on content production for television as well as the streaming service Line TV, for whose 2015 launch Nadao produced the miniseries Stay.[2]
As GTH was dissolved at the end of 2015 due to internal disagreements, its holdings in Nadao Bangkok were transferred to its successor GDH 559. Nadao further expanded as it partnered with concert organizer 4nologue to launch the boy group Nine by Nine in 2018, releasing its first mainstream prime-time series In Family We Trust as part of the project. By 2020, when it released I Told Sunset About You, its staff had grown to fifty, up from eight during the creation of Hormones.[2] It had 39 actors signed under its label at the beginning of that year. Most were young actors, catering to Nadao and GDH's target audience group of 15–30-year-olds.[3]
The company launched an in-house record label, Nadao Music, as a business unit in 2019. Aimed at opening up opportunities in music to its artists, its first release, "Rak Tid Siren" (รักติดไซเรน, "My Ambulance"), the soundtrack to its 2019 series My Ambulance, became one of the most popular songs of the year.[4] Singer Supol Phuasirirak was brought on as the unit's director and main producer. The company also launched a talent development unit, titled Nadao Academy, to recruit new members, in 2020.[3]
In 2022, the company ended its artist management as well as series and music production operations, effective June 1, citing its artists' growth and diverging priorities among its staff.[5] GDH CEO Jina Osothsilp explained in an interview that the decision was made over the preceding two years, as Songyos felt he had run out of passion to continue with the current operation, and many opportunities were now available to its artists, the world having changed so that it was now much easier to self-manage as individuals compared to before.[6]
Operations
Nadao Bangkok has an authorized capital of 2 million baht (US$60,000 in 2009), and is headquartered at 92/14 Soi Sukhumvit 31, Khlong Tan Nuea Subdistrict, Watthana District, Bangkok. Songyos is the company's largest shareholder and serves as its CEO.[1]
Before it ceased activity in 2022, Nadao Bangkok was 32% owned by Songyos, 30% by GDH, 10% by Hub Ho Hin Bangkok (GDH's minority owner), and 28% by others. Its board of directors included Boosaba Daorueng (CEO of GDH's majority owner GMM Grammy), GDH CEO Jina, Songyos, Rojjarek Luerojwong, and Jongjit Inthung (Nadao's senior artist manager).[1] With the cessation of operations, GDH offloaded its stake in the company to Songyos at a price of 6,948,780 baht.[7]
Nadao did business in three main areas: artist management, production, and music. From 2016 to 2019, it reported increasing revenues from 166 million baht ($5M) to 392 million ($12M) and profits from 17 million baht ($500,000) to 40 million ($1.2M), which dropped to 313 million ($10M) and 29 million ($900,000) in 2020, when the COVID-19 pandemic hit.[8] Its artist management business generated 60–70 percent of its revenue, and the rest was from production. (The music unit had not become profitable as of October 2020.) However, its production business yielded higher profit margins of 20–30 percent, while artist management yielded 8–15 percent.[2]
With Songyos and his team's background in film, Nadao regularly employed filmmaking techniques in its creative process rather than those typical of traditional television productions. This resulted in higher costs (production of Nadao series cost about 2.5 million baht per episode, compared to 1.4–1.5 million for most mainstream prime-time series) which limited the company's capacity, though Songyos insisted on maintaining quality as a distinctive feature of their output.[2]
Former actors
Senior
- Sunny Suwanmethanont (Sunny)
- Chantavit Dhanasevi (Ter)
- Suvikrom Amaranon (Per)
- Pattarasaya Kreursuwansiri (Peak)
- Ratchu Surajaras (Vaan)
First Gen
- Pachara Chirathivat (Peach)
- Ungsumalynn Sirapatsakmetha (Pattie)
- Chutavuth Pattarakampol (March)
- Sutatta Udomsilp (PunPun)
- Supassara Thanachat (Kao)
- Sirachuch Chienthaworn (Michael)
- Sananthachat Thanapatpisal (Fon)
- Awat Ratanapintha (Ud)
- Gunn Junhavat (Gunn)
- Napat Chokejindachai (Top)
- Thanapob Leeratanakajorn (Tor)
- Kemisara Paladesh (Belle)
- Oabnithi Wiwattanawarang (Oab)
- Sedthawut Anusit (Tou)
- Tonhon Tantivejakul (Ton)
Next Gen
- Chanon Santinatornkul (Non)
- Teeradon Supapunpinyo (James)
- Nutchapan Paramacharenroj (Pepo)
- Teetatch Ratanasritai (Kaopun)
- Saruda Kiatwarawut (Babymild)
- Pavadee Komchokpaisan (Cook)
- Atitaya Craig (Claudine)
- Nichaphat Chatchaipholrat (Pearwah)
- Chayanit Chansangavej (Pat)
- Krissanapoom Pibulsonggram (JJ)
- Kanyawee Songmuang (Thanaerng)
- Thiti Mahayotaruk (Bank)
- Wongravee Nateetorn (Sky)
- Narikun Ketprapakorn (Frung)
- Sarit Trilertvichien (Pea)
- Kanish Vichienvanitchakul (Omp)
- Narupornkamol Chaisang (Praew)
- Dan Pruekpayoong (JJ)
- Jirayus Khaobaimai (Rolex)
New Gen
- Jesadawat Suwanvanichakij (Jade)
- Chonlathorn Kongyingyong (Captain)
- Paris Intarakomalyasut (Ice)
- Ponlawit Ketprapakorn (Pond)
- Putthipong Assaratanakul (Billkin)
- Krit Amnuaydechkorn (PP)
- Panachai Sriariyarungruang (Junior)
- Kandis Wanaroon (Mai-Ake)
- Ingkarat Damrongsakkul (Ryu)
- Sawanya Paisarnpayak (Nana)
- Pongpol Panyamit (Khunpol)
Works
Television series
| Year | Title | Cast | Director(s) | Original broadcast date | Original network | Production company |
|---|---|---|---|---|---|---|
| 2013 | Hormones: The Series | Songyos Sugmakanan | May 18 – August 17, 2013 | One31 | GTH | |
| 2014 | Hormones: The Series Season 2 | Kriangkrai Vachiratamporn | July 12 – October 18, 2014 |
| ||
| 2015 | Stay: Saga...Love Always |
| Songyos Sugmakanan | February 21 – March 14, 2015 | Line TV | GTH |
| Hormones 3: The Final Season | Kriangkrai Vachiratamporn | September 19 – December 19, 2015 |
|
| ||
| 2016 | Yoo Tee Rao |
| Songyos Sugmakanan | March 26 – April 30, 2016 | Line TV | Thai Yamaha Motors |
| I Hate You, I Love You |
| Songyos Sugmakanan | September 24, 2016 – January 14, 2017 | Line Thailand | ||
| 2017 | Project S: Spike! |
| Pitchaya Jarusboonpracha | May 20, 2017 – January 27, 2018 | GMM 25 |
|
| Project S: Side by Side |
| Naruebet Kuno | ||||
| Project S: S.O.S |
| Pat Boonnitipat | ||||
| Project S: Shoot! I Love You |
| Tanida Hantaweewatana | ||||
| 2018 | In Family We Trust | Songyos Sugmakanan | September 14 – November 10, 2018 | One31 |
| |
| 2019 | Great Men Academy |
| February 6 – March 27, 2019 | Line TV | LINE Thailand | |
| My Ambulance |
| Naruebet Kuno | September 6 – October 26, 2019 | One31 | The One Enterprise | |
| 2020 | I Told Sunset About You |
| Naruebet Kuno | October 22 – November 19, 2020 | Line TV | Line Thailand |
| 2021 | Blackout |
|
| February 1 – March 3, 2021 | AIS Play |
|
| I Promised You the Moon |
| Tossaphon Riantong | May 27 – June 24, 2021 | Line TV | Line Thailand |
Film
| Year | Title | Cast | Director(s) | Release date | Production company |
|---|---|---|---|---|---|
| 2011 | The Billionaire | Pachara Chirathivat | Songyos Sugmakanan | October 20, 2011 | GTH |
Short films
| Year | Title | Cast | Director(s) | Production company |
|---|---|---|---|---|
| 2011 | Confident That More Than a Million Thais Hate Methawi | Jarinporn Joonkiat | Nawapol Thamrongrattanarit | Mind Artworks |
| 2016 | Sanctuary | BamBam Thanapob Leeratanakajorn Thiti Mahayotaruk Teeradon Supapunpinyo Park Jin-young Mark Tuan | Songyos Sugmakanan | 4NOLOGUE |
Nadao Music
| Year | Title | Artist(s) | Release date |
|---|---|---|---|
| 2019 | Rak Tit Siren (My Ambulance) | Ice Paris & PEARWAH | August 14, 2019 |
| Love Message | Sunny Suwanmethanont & Sky Wongravee | September 8, 2019 | |
| Tok Lum Rak (Heartbeat) | Mai Davika | October 2, 2019 | |
| Mai Penrai Rok (It's O.K.) | Thanaerng Kanyawee | October 5, 2019 | |
| You Are My Everything | Billkin | October 12, 2019 | |
| Rak Tit Siren (My Ambulance) (Midnight Version) | Ice Paris | October 18, 2019 | |
| 2020 | Didi (UNEXPECTED) | JAYLERR & Ice Paris | February 7, 2020[9] |
| Hom Thoe (Scent of Love) | Ice Paris feat. Jarinporn Joonkiat | March 5, 2020 | |
| Kot Nai Chai (Hug in the Heart) | Billkin feat. JAYLERR | April 23, 2020[10] | |
| Loh-maa Mai Chai Bplaa (A Dolphin isn't a Fish) | NaNa | July 15, 2020 | |
| คุยไปก่อน (Take Your Time) | CAPTAIN | August 13, 2020 | |
| Very Very Sorry | JAYLERR | September 9, 2020 | |
| กีดกัน (Skyline) - I Told Sunset About You OST | Billkin | September 30, 2020 | |
| เจอกันก็พัง ห่างกันก็ร้าย | PEARWAH | October 27, 2020 | |
| แปลไม่ออก (Can't Translate) - I Told Sunset About You OST | Billkin | October 29, 2020 | |
| หรูเหอ 如何 (Skyline) - I Told Sunset About You OST | PP | November 5, 2020 | |
| ระเบียง (Balcony) | JAYLERR | November 10, 2020 | |
| โคตรพิเศษ (Freaking Special) - I Told Sunset About You OST | Billkin | November 19, 2020 | |
| โคตรพิเศษ (Freaking Special) - I Told Sunset About You OST | PP | November 19, 2020 | |
| ใจมันรู้สึก (NUDE) | JAYLERR X Ice Paris | December 9, 2020 | |
| 2021 | มันดีเลย (It's So Good) | เป๊ก ผลิตโชค X PEARWAH X Billkin X PP | January 16, 2021 |
| นาทีนี้ (Let's Love) | Ice Paris | March 11, 2021 | |
| รู้งี้เป็นแฟนกันตั้งนานแล้ว (Safe Zone) | Billkin X PP | April 29, 2021 | |
| อยากเริ่มต้นใหม่กับคนเดิม | JAYLERR X Ice Paris | May 25, 2021 | |
| ห่มผ้า (Hold Me Tight) - I Told Sunset About You Part 2 OST | PP | May 28, 2021 | |
| ร (W8) | JAYLERR X Ice Paris | June 1, 2021 | |
| คนไกล | June 8, 2021 | ||
| หลอกกันทั้งนั้น (Fake News) - I Told Sunset About You Part 2 OST | PP | June 15, 2021 | |
| ฝืน | JAYLERR X Ice Paris | June 15, 2021 | |
| หลอกกันทั้งนั้น (Fake News) - I Told Sunset About You Part 2 OST | Billkin | June 18, 2021 | |
| ทะเลสีดำ (Black Sea) - I Told Sunset About You Part 2 OST | Billkin X PP | June 20, 2021 | |
| ไม่ปล่อยมือ (Coming of Age) - I Told Sunset About You Part 2 OST | June 25, 2021 | ||
| เมื่อวานก็นานไป (Feels Like a Year) | JAYLERR X Ice Paris | July 15, 2021 | |
| It's Okay Not To Be Alright | PP | August 13, 2021 | |
| I ไม่ O (IXO) | Billkin | September 9, 2021 | |
| เก็บไว้ตลอดไป (Once & Forever) | October 7, 2021 | ||
| รอยยิ้มไกลไกล (Smile In The Sky) | Ice Paris | November 11, 2021 | |
| 2022 | I'll Do It How You Like It | PP | February 3, 2022 |
| แลกเลยปะ (Hoo Whee Hoo) | Billkin x PP x 4EVE | April 21, 2022 | |
| พิเศษจะตาย (One Of A Kind) | Ice Paris | May 5, 2022 | |
| ร้อยเปอร์เซ็นต์ (100%) | TAEW x PP | May 27, 2022 |
Television programs
| Year | Title | Broadcast date | Broadcast time & Channel |
|---|---|---|---|
| 2011 | Hang Over Thailand | February 12 – March 17, 2011 | every Thursday at 8:00 am on YouTube channel of Travel Channel Thailand |
| 2015 | Frozen Hormones | June 21 – September 13, 2015 | every Sunday at 10:30 am on One 31 |
| Hang Over Thailand | September 20 – October 11, 2015 | every Sunday at 10:00 am on One31 / 12:00 pm on LINE TV | |
| 2016 | Hang Over Thailand | April 24 – December 25, 2016 | every Sunday at 11:00 am on GMM 25 / 13:00 pm on LINE TV |
| 2017–2018 | Game of Teens | February 5, 2017 – February 18, 2018 | every Sunday at 11:00 am on GMM 25 / 13:00 pm on LINE TV |
| 2021 | Hang Over Thailand | January 9 – February 6, 2021 | every Saturday at 10:30 am on YouTube channel of Nadao Bangkok |
References
- ^ a b c "โชว์รายได้ล่าสุด 309 ล.! ธุรกิจ 'นาดาวบางกอก' ก่อนประกาศยุติบทบาท 12 ปี". Isranews Agency (in Thai). May 10, 2022. Retrieved June 2, 2022.
- ^ a b c d e Arty Siriluck (October 16, 2020). "เปิดเส้นทาง 11 ปี "นาดาวบางกอก" จากกำไร 26,000 บาท สู่โปรดักชั่นมือทองของ GDH". Positioning Magazine (in Thai). Retrieved November 9, 2020.
"คุยกับ 'ย้ง ทรงยศ' จากผู้กำกับสู่ผู้บริหาร และการเดินทางกว่า 11 ปีของนาดาวบางกอก". Marketeer Online (in Thai). October 12, 2020. Retrieved November 9, 2020.
"จะไปเป็นดาว". Thairath (in Thai). September 1, 2020. Retrieved December 4, 2020. - ^ a b เบ็ญจวรรณ รัตนวิจิตร (February 5, 2020). "เปิดอาณาจักร GDH-นาดาว ส่งความสุขทุกคน ทุกแพลตฟอร์ม". Forbes Thailand (in Thai). Retrieved November 9, 2020.
Arty Siriluck (January 31, 2020). "GDH ครองตลาดหนังไทย รายได้ 471 ล้าน เปิดกลยุทธ์ 2020 ลุยหนัง-ซีรีส์-ปั้นศิลปินใหม่". Positioning Magazine (in Thai). Retrieved November 9, 2020.
"ความท้าทาย "GDH - นาดาว" สร้างโมเดลธุรกิจโตอย่างยั่งยืน ต้องเป็นมากกว่าผู้ผลิตหนัง-ซีรีส์-ดูแลศิลปิน". Marketing Oops! (in Thai). February 2, 2020. Retrieved November 9, 2020. - ^ Bunnag, Tatat; Chaiyong, Suwitcha (December 30, 2019). "The sounds of 2019". Bangkok Post. Retrieved November 9, 2020.
- ^ "บริษัท นาดาว บางกอก จำกัด ขอแจ้งให้ทราบว่า ทางบริษัทจะยุติบทบาทการเป็น บริษัทพัฒนา และดูแลศิลปิน รวมถึงการเป็นผู้ผลิตซีรีส์ ละคร หรือผลงานเพลงต่าง ๆ ตั้งแต่ วันที่ 1 มิถุนายน 2565 นี้". Twitter (in Thai). Nadao Bangkok. May 10, 2022. Retrieved May 10, 2022.
""นาดาว บางกอก" ปิดฉาก 12 ปี พร้อมแจงเหตุผล". Krungthep Turakij (in Thai). May 10, 2022. - ^ ""จินา" แจง "นาดาวฯ" ยังไม่ปิด เพียงยุติการดูแลศิลปิน รับ "ย้ง ทรงยศ" หมดแพชชั่น เชื่อแค่พักแต่ไม่หยุด". PPTV (in Thai). May 18, 2022. Retrieved June 2, 2022.
- ^ ""GRAMMY"ขายทิ้งหุ้น"นาดาว บางกอก" 30%". Krungthep Turakij (in Thai). August 4, 2022. Retrieved September 24, 2022.
- ^ "ส่องรายได้ธุรกิจ "นาดาวบางกอก" พบ 6 ปี กำไรเบ่งบานต่อเนื่อง". Sanook (in Thai). May 10, 2022. Retrieved June 2, 2022.
- ^ https://nineentertain.mcot.net/view/5e3e5c99e3f8e40af9418b9b[dead link]
- ^ "นาดาว มิวสิค เปิดศิลปิน บิวกิ้น ปล่อยซิงเกิลแรก กอดในใจ - ซ้อมหนักมาก". April 22, 2020.