Muscle & Fitness

Muscle & Fitness is an American fitness and bodybuilding magazine founded in 1935 by Canadian entrepreneur Joe Weider. It was originally published under the title Your Physique, before being renamed to Muscle Builder in 1954, and acquiring its current name in 1980. There is also a companion magazine called Muscle and Fitness Hers, oriented toward women.

Muscle & Fitness

Categories	Fitness Bodybuilding
Frequency	Monthly
Total circulation	320,399 (2014 estimate)^[1]
Founder	Joe Weider
Founded	1935
First issue	1936 (1936)
Company	JW Media
Country	United States
Based in	Woodland Hills, California, U.S.
Language	English
Website	www.muscleandfitness.com
ISSN	0744-5105

History

Muscle & Fitness has a more mainstream fitness and bodybuilding lifestyle focus than its companion publication, Flex, which mainly covers more specialised "hardcore" and professional bodybuilding topics. It offers many exercise and nutrition tips, while at the same time advertising a variety of nutritional supplements from companies.

Many professional bodybuilders are featured in each monthly issue of Muscle & Fitness, such as Gustavo Badell, Darrem Charles, Ronnie Coleman, and Jay Cutler. Figure competitors such as Monica Brant, Jenny Lynn, and Davana Medina are also featured, as are entertainers and other public figures such as Muhammad Ali, Steve Austin, John Cena, 50 Cent,^[2] Jean-Claude Van Damme, Todd Duffee, Triple H, Evander Holyfield, Dwayne Johnson, Brock Lesnar, Nate Marquardt, Stephanie McMahon, Vince McMahon, John Morrison, Mike O'Hearn, Maryse Ouellet, Arnold Schwarzenegger, and Joe Weider himself.

In its December 2015 issue, Muscle & Fitness named Dwayne Johnson its "Man of the Century", crediting him for being "emblematic" of the growth of the fitness industry. Johnson said in the issue, "During the lowest point of my life, this magazine was my rock."^[3]

M&F, along with Mr. Olympia, Flex, and Muscle & Fitness Hers was sold to Arizona-based female bodybuilding enthusiast Jake Wood in February 2020. ^{[4][5][6][7][8][9][10][11]}

References

1. "eCirc for Consumer Magazines Archived 2012-06-04 at archive.today." Audit Bureau of Circulations. Retrieved April 28, 2012.
2. Ivey, Justin (30 November 2016). "50 Cent Covers 'Muscle & Fitness' Magazine". xxlmag.com. Retrieved 23 August 2017.
3. "Muscle & Fitness Magazine Newsstands Now". Muscle & Fitness. December 2015.
4. Fitness, Muscle &. "American Media, LLC Announces Sale of Mr. Olympia and Muscle & Fitness". www.prnewswire.com. Retrieved 2021-05-01.
5. JAKE WOOD WAS A BODYBUILDING FAN LONG BEFORE BECOMING OLYMPIA OWNER, Muscle & Fitness, Roger Lockridge
6. Jake Wood: From Aerospace to owning the Olympia brand, Evolution of Bodybuilding, August 18, 2020, Kevin Grech
7. Olympia President Jake Wood Confirms Masters Olympia Coming Next Year: ‘Definitely by 2023’, Fitness Volt, February 14th 2022, Doug Murray
8. OLYMPIA Sold to Jake Wood, The Barbell, February 14, 2020, Greg Merritt
9. Jake Wood: His Vision For Make Bodybuilding for Every Body, Southern Muscle Guide, Rachel Payne
10. Monday Night Muscle Special Guest: Jake Wood, Digital Muscle, August 17, 2020, by Shawn Ray
11. If I Were Jake Wood What Changes Would I Make to the Olympia?, Strong Fitness, Matt Weik