For people and fictional characters with this surname, see Sheen.
Mr Sheen is the brand name of a range of cleaning materials, mainly floor and furniture polish, created in Australia in the 1950s by Samuel Taylor Pty Ltd.[1] An aerosol, the product uses a combination of silicones, waxes and solvents and is currently manufactured by Reckitt.[1][2] Alongside Australia, Mr Sheen is also available in Jamaica, Kenya, Ireland and the United Kingdom, as well as in Zimbabwe, Zambia and South Africa where it is called Mr Min and in Argentina where it is known as Mr Frend.[1] The Mr Sheen character and branding, despite numerous revamps, has a high level of recognition amongst consumers, so much so that the company has been able to go for periods of time without even advertising the product, such as in the early 1990s.
A British can of Mr Sheen
History
Back in the 1950s, the Australian cleaning product market lacked any aerosol-based products, hence the development of Mr Sheen by Samuel Taylor Pty Ltd, it was the first such product to be offered in the Australian market.[1] The popularity of Mr Sheen received a large boost when the advertising agency Hansen Rubensohn developed both a jingle and a character for the product in the late 1950s.[1] The Australian character (supposedly modeled on one of Samuel Taylor Pty Ltd's employees at the time) was created by Vic Nicholson and Brian Henderson as a smiling, rosy-cheeked, short bald man with spectacles in a black suit (voiced by Ross Higgins); a jingle based on Mister Gallagher and Mister Shean was created at the same time by Bob Gibson and Jimmy White.[1] Both the character and jingle have proved effective branding agents in Australia, where 95% of the populace are capable of recognising the character and jingle as belonging to the Mr Sheen product range.[1] In 1969, British multinationalconsumer goods company Reckitt Benckiser (then called Reckitt & Colman) acquired Samuel Taylor Pty Ltd; the new owners expanded the range of the product out to the United Kingdom and South Africa. The British version of the character is a cartoon caricature of a First World Warbiplane pilot (originally voiced by Willie Rushton in the television advertisements) who flies around the house on a dusting cloth cleaning tables, banisters and television sets, using the slogan "Mr Sheen shines umpteen things clean".[3][4][5]
References
^ abcdefg. Superbrands. Archived from the original on 10 April 2013. Retrieved 8 August 2014.
sheen, people, fictional, characters, with, this, surname, sheen, brand, name, range, cleaning, materials, mainly, floor, furniture, polish, created, australia, 1950s, samuel, taylor, aerosol, product, uses, combination, silicones, waxes, solvents, currently, . For people and fictional characters with this surname see Sheen Mr Sheen is the brand name of a range of cleaning materials mainly floor and furniture polish created in Australia in the 1950s by Samuel Taylor Pty Ltd 1 An aerosol the product uses a combination of silicones waxes and solvents and is currently manufactured by Reckitt 1 2 Alongside Australia Mr Sheen is also available in Jamaica Kenya Ireland and the United Kingdom as well as in Zimbabwe Zambia and South Africa where it is called Mr Min and in Argentina where it is known as Mr Frend 1 The Mr Sheen character and branding despite numerous revamps has a high level of recognition amongst consumers so much so that the company has been able to go for periods of time without even advertising the product such as in the early 1990s A British can of Mr SheenHistory EditBack in the 1950s the Australian cleaning product market lacked any aerosol based products hence the development of Mr Sheen by Samuel Taylor Pty Ltd it was the first such product to be offered in the Australian market 1 The popularity of Mr Sheen received a large boost when the advertising agency Hansen Rubensohn developed both a jingle and a character for the product in the late 1950s 1 The Australian character supposedly modeled on one of Samuel Taylor Pty Ltd s employees at the time was created by Vic Nicholson and Brian Henderson as a smiling rosy cheeked short bald man with spectacles in a black suit voiced by Ross Higgins a jingle based on Mister Gallagher and Mister Shean was created at the same time by Bob Gibson and Jimmy White 1 Both the character and jingle have proved effective branding agents in Australia where 95 of the populace are capable of recognising the character and jingle as belonging to the Mr Sheen product range 1 In 1969 British multinational consumer goods company Reckitt Benckiser then called Reckitt amp Colman acquired Samuel Taylor Pty Ltd the new owners expanded the range of the product out to the United Kingdom and South Africa The British version of the character is a cartoon caricature of a First World War biplane pilot originally voiced by Willie Rushton in the television advertisements who flies around the house on a dusting cloth cleaning tables banisters and television sets using the slogan Mr Sheen shines umpteen things clean 3 4 5 References Edit a b c d e f g Mr Sheen Superbrands Archived from the original on 10 April 2013 Retrieved 8 August 2014 Mr Sheen Reckitt Benckiser 2011 Retrieved 8 August 2014 Eleftheriou Smith Loulla Mae 25 August 2011 Reckitt Benckiser revamps Mr Sheen Marketing Magazine Retrieved 8 August 2014 Powys Betsan 29 September 2010 Mr Sheen shines umpteen things clean Betsan s Blog BBC Online British Broadcasting Corporation Retrieved 8 August 2014 Mr Sheen Nourish Furniture Wipes 18S TESCO Retrieved 8 August 2014 This product article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Mr Sheen amp oldid 1125912937, wikipedia, wiki, book, books, library,
