Mounds is a candy bar made by The Hershey Company, consisting of shredded, sweetened coconut coated in dark chocolate. The company also produces the Almond Joy, a similar bar topped by whole almonds and covered in milk chocolate. The two products share common packaging and logo design, with Mounds using a red color scheme and Almond Joy blue.
Mounds
A candy bar with shredded coconut covered in dark chocolate.
Originally invented by candy maker Vincent Nitido of West Haven, Connecticut, Mounds was created in 1920 as a single piece for 5 cents.[1] In 1929, the Peter Paul Candy Manufacturing Company purchased the line and began production. The format changed to two pieces that still sold for 5 cents, with the price rising to 10 cents after World War II.[2] Mounds was made in milk chocolate as well.
During World War II, Peter Paul was faced with severe shortages of sugar and coconut, which had been shipped from the Philippines before war broke out. The company instead began sourcing coconut from the Caribbean using its own fleet of small vessels for transportation of coconut supplies to the United States. Nicknamed the "Flea Fleet", these seven ships were small enough to avoid detailed scrutiny by German naval vessels operating in the Caribbean and yet carried sufficient supply of coconut to keep Peter Paul in operation during the war.[3] Rather than sacrifice quality, the company discontinued some of its lesser selling brands and concentrated production on the Mounds candy bar. Over the years, Peter Paul added several products to its line, including the Almond Joy candy bar (1946) and York Peppermint Patties (1940). Cadbury and Peter Paul merged in 1978, and Hershey Foods purchased the company's U.S. operations in 1988.[4][5]
Mounds, Almond Joy, and other Peter Paul confections were manufactured in Naugatuck, Connecticut, from the early 1920s until 2007. In 1950, Peter Paul Candy Manufacturing Company built a larger plant in Naugatuck to produce its confections.[6] Following its acquisition of Mounds and Almond Joy in 1988, The Hershey Company continued to manufacture Mounds and Almond Joy at the Peter Paul plant, before moving the manufacturing operation to a more modern plant in Stuarts Draft, Virginia, in 2007. At the time of the move, the 250,000 square foot Naugatuck plant was operating at 40% capacity.[7]
A limited-edition Mounds Island Orange candy bar was introduced in 2006 with orange-colored and orange-flavored coconut but did not last long.[8]
Advertising
Mounds' original slogan, "Indescribably Delicious", was created when Mounds ran a contest to come up with the best two words to sell the candy. Leon Weiss, who came up with the slogan, won $10.[9] Peter Paul, Inc. filed a trademark application for the phrase on February 20, 1964, claiming a date of first use on June 15, 1956. The trademark registration date was August 3, 1965.[10] Mounds continues to use the slogan in advertising and on the wrapper.
Mounds uses a packaging and logo design similar to its sister product, with Almond Joy's blue replaced by red, and the two candies are often advertised together. The candy's 1970s ad campaign used a jingle, "Sometimes you feel like a nut / sometimes you don't / Almond Joy's got nuts / Mounds don't", written by Joey Levine.[11][12]
^"We compared the UK's favorite chocolate to the version that's sold in the US — and we were surprised by what we found". Business Insider. Retrieved 2018-07-07.
^"A Place in Naugatuck History: Peter Paul's Legend". Naugatuck, CT Patch. Sep 16, 2011.
^PODSADA, JANICE. "A NOT-SO-SWEET ENDING IN NAUGATUCK". Hartford Courant.
^"INDESCRIBABLY DELICIOUS - Peter Paul, Inc. Trademark Registration". USPTO.report.
^Wood, Mark Dundas (December 14, 2001). "Singing Opportunities in the Commercial Industry". Backstage. Retrieved May 20, 2023.
^Norris, Chris (December 16, 1996). "The Great Rock & Roll Jingle". New York. Vol. 29, no. 49. pp. 48–52. Retrieved May 20, 2023.
External links
Official website
August 28, 2023
mounds, candy, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, mounds, candy, news, newspapers, books, scholar, jsto. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Mounds candy bar news newspapers books scholar JSTOR October 2007 Learn how and when to remove this template message Mounds is a candy bar made by The Hershey Company consisting of shredded sweetened coconut coated in dark chocolate The company also produces the Almond Joy a similar bar topped by whole almonds and covered in milk chocolate The two products share common packaging and logo design with Mounds using a red color scheme and Almond Joy blue MoundsA candy bar with shredded coconut covered in dark chocolate Product typeCoconut candy barOwnerThe Hershey CompanyProduced byThe Hershey CompanyCountryUnited StatesIntroduced1920 103 years ago 1920 Related brandsAlmond JoyMarketsUnited StatesPrevious ownersPeter Paul Co CadburyTaglineIndescribably Delicious Unwrap Paradise Websitehersheyland com mounds Contents 1 History 2 Advertising 3 See also 4 References 5 External linksHistory EditOriginally invented by candy maker Vincent Nitido of West Haven Connecticut Mounds was created in 1920 as a single piece for 5 cents 1 In 1929 the Peter Paul Candy Manufacturing Company purchased the line and began production The format changed to two pieces that still sold for 5 cents with the price rising to 10 cents after World War II 2 Mounds was made in milk chocolate as well During World War II Peter Paul was faced with severe shortages of sugar and coconut which had been shipped from the Philippines before war broke out The company instead began sourcing coconut from the Caribbean using its own fleet of small vessels for transportation of coconut supplies to the United States Nicknamed the Flea Fleet these seven ships were small enough to avoid detailed scrutiny by German naval vessels operating in the Caribbean and yet carried sufficient supply of coconut to keep Peter Paul in operation during the war 3 Rather than sacrifice quality the company discontinued some of its lesser selling brands and concentrated production on the Mounds candy bar Over the years Peter Paul added several products to its line including the Almond Joy candy bar 1946 and York Peppermint Patties 1940 Cadbury and Peter Paul merged in 1978 and Hershey Foods purchased the company s U S operations in 1988 4 5 Mounds Almond Joy and other Peter Paul confections were manufactured in Naugatuck Connecticut from the early 1920s until 2007 In 1950 Peter Paul Candy Manufacturing Company built a larger plant in Naugatuck to produce its confections 6 Following its acquisition of Mounds and Almond Joy in 1988 The Hershey Company continued to manufacture Mounds and Almond Joy at the Peter Paul plant before moving the manufacturing operation to a more modern plant in Stuarts Draft Virginia in 2007 At the time of the move the 250 000 square foot Naugatuck plant was operating at 40 capacity 7 A limited edition Mounds Island Orange candy bar was introduced in 2006 with orange colored and orange flavored coconut but did not last long 8 Advertising EditMounds original slogan Indescribably Delicious was created when Mounds ran a contest to come up with the best two words to sell the candy Leon Weiss who came up with the slogan won 10 9 Peter Paul Inc filed a trademark application for the phrase on February 20 1964 claiming a date of first use on June 15 1956 The trademark registration date was August 3 1965 10 Mounds continues to use the slogan in advertising and on the wrapper Mounds uses a packaging and logo design similar to its sister product with Almond Joy s blue replaced by red and the two candies are often advertised together The candy s 1970s ad campaign used a jingle Sometimes you feel like a nut sometimes you don t Almond Joy s got nuts Mounds don t written by Joey Levine 11 12 See also EditBounty a similar product manufactured by Mars IncorporatedReferences Edit West Haven honors late Mounds candy bar creator New Haven Register Apr 1 2020 Lisa Flaherty A Few Questions about Almond Joy Mounds amp Peter Paul WASAW Retrieved March 23 2018 Historical society looking for stolen replica January 10 2014 America s 10 Favorite Chocolate Candies The Daily Meal 2015 04 21 Retrieved 2018 07 07 We compared the UK s favorite chocolate to the version that s sold in the US and we were surprised by what we found Business Insider Retrieved 2018 07 07 A Place in Naugatuck History Peter Paul s Legend Naugatuck CT Patch Sep 16 2011 PODSADA JANICE A NOT SO SWEET ENDING IN NAUGATUCK Hartford Courant Mounds Island Orange Candy Blog Popik Barry Barry Popik www barrypopik com INDESCRIBABLY DELICIOUS Peter Paul Inc Trademark Registration USPTO report Wood Mark Dundas December 14 2001 Singing Opportunities in the Commercial Industry Backstage Retrieved May 20 2023 Norris Chris December 16 1996 The Great Rock amp Roll Jingle New York Vol 29 no 49 pp 48 52 Retrieved May 20 2023 External links EditOfficial website Retrieved from https en wikipedia org w index php title Mounds candy bar amp oldid 1165780023, wikipedia, wiki, book, books, library,
