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Moda Operandi

Founded in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show. The concept, which was conceived of by Magnusdottir in 2009, gives "women the power to choose from the full collection".[1]

Official Moda Operandi brand logo

Moda Operandi hosts online trunk shows that let customers secure runway fashion months in advance by placing a 50-percent deposit.[2] The site offers access to designer pieces that might not become available in traditional luxury retail stores.[3]

On May 2, 2013, the company launched a punk-inspired collection from designers including Givenchy, Balmain, Vivienne Westwood, and Dolce & Gabbana.[4] In 2013, Áslaug Magnúsdóttir left the company after an alleged falling out.[5] In 2019, Ganesh Srivats, a former Tesla, Inc. sales executive became the CEO of Moda Operandi.[6][7] Declining sales from COVID-19 pandemic caused Moda Operandi to shut down its men's business.[8]

In April, 2022, the company announced a ban on the use of exotic skins in its products.[9]

References edit

  1. ^ "Moda Operandi, From Aslaug Magnusdottir and Lauren Santo Domingo, Will Sell Designer Runway Fashion Direct to Consumers - WSJ". online.wsj.com. from the original on 2016-04-02. Retrieved 2016-07-14.
  2. ^ "The Startup That Changed How Women Buy $10,000 Gowns". forbes.com. from the original on 2016-04-28. Retrieved 2016-07-14.
  3. ^ . businessweek.com. Archived from the original on 2014-08-27. Retrieved 2016-07-14.
  4. ^ Marc Karimzadeh. "Moda Operandi to Offer Punk-Inspired Capsule Collection – WWD". wwd.com. from the original on 2016-08-26. Retrieved 2016-07-14.
  5. ^ "Founder and CEO Aslaug Magnusdottir Leaves Moda Operandi - Business of Fashion". businessoffashion.com. from the original on 2020-10-20. Retrieved 2020-09-21.
  6. ^ "When Dressing for Work is Part of the Job - NYT". The New York Times. from the original on 2020-12-06. Retrieved 2020-09-21.
  7. ^ "Ganesh Srivats, Chief Executive Officer, Moda Operandi - Bloomberg People". www.bloomberg.com/. Retrieved 2020-09-21.
  8. ^ "Moda Operandi Exits Men's Business - Business of Fashion". businessoffashion.com. from the original on 2020-08-14. Retrieved 2020-09-21.
  9. ^ Rachel Deeley, "Burberry Bans Exotic Skins," The Business of Fashion 2022-06-21 at the Wayback Machine, 18 May 2022.

External links edit

  • Moda Operandi


moda, operandi, founded, 2010, lauren, santo, domingo, Áslaug, magnúsdóttir, online, luxury, fashion, retailer, that, allows, customers, preorder, looks, directly, from, designers, immediately, after, their, runway, show, concept, which, conceived, magnusdotti. Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers immediately after their runway show The concept which was conceived of by Magnusdottir in 2009 gives women the power to choose from the full collection 1 Official Moda Operandi brand logoModa Operandi hosts online trunk shows that let customers secure runway fashion months in advance by placing a 50 percent deposit 2 The site offers access to designer pieces that might not become available in traditional luxury retail stores 3 On May 2 2013 the company launched a punk inspired collection from designers including Givenchy Balmain Vivienne Westwood and Dolce amp Gabbana 4 In 2013 Aslaug Magnusdottir left the company after an alleged falling out 5 In 2019 Ganesh Srivats a former Tesla Inc sales executive became the CEO of Moda Operandi 6 7 Declining sales from COVID 19 pandemic caused Moda Operandi to shut down its men s business 8 In April 2022 the company announced a ban on the use of exotic skins in its products 9 References edit Moda Operandi From Aslaug Magnusdottir and Lauren Santo Domingo Will Sell Designer Runway Fashion Direct to Consumers WSJ online wsj com Archived from the original on 2016 04 02 Retrieved 2016 07 14 The Startup That Changed How Women Buy 10 000 Gowns forbes com Archived from the original on 2016 04 28 Retrieved 2016 07 14 Moda Operandi Click Cash Couture Bloomberg businessweek com Archived from the original on 2014 08 27 Retrieved 2016 07 14 Marc Karimzadeh Moda Operandi to Offer Punk Inspired Capsule Collection WWD wwd com Archived from the original on 2016 08 26 Retrieved 2016 07 14 Founder and CEO Aslaug Magnusdottir Leaves Moda Operandi Business of Fashion businessoffashion com Archived from the original on 2020 10 20 Retrieved 2020 09 21 When Dressing for Work is Part of the Job NYT The New York Times Archived from the original on 2020 12 06 Retrieved 2020 09 21 Ganesh Srivats Chief Executive Officer Moda Operandi Bloomberg People www bloomberg com Retrieved 2020 09 21 Moda Operandi Exits Men s Business Business of Fashion businessoffashion com Archived from the original on 2020 08 14 Retrieved 2020 09 21 Rachel Deeley Burberry Bans Exotic Skins The Business of Fashion Archived 2022 06 21 at the Wayback Machine 18 May 2022 External links editModa Operandi nbsp This article about a commerce website is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Moda Operandi amp oldid 1147949893, wikipedia, wiki, book, books, library,

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