Mimi Chocolate was a Bangladeshi brand of chocolate bar and chewing gum manufactured by Mimi Chocolate Ltd. It was introduced in Bangladesh in 1965.[1] The company's chocolate products were first available in the country, so Mimi Chocolate was the first chocolate brand in Bangladesh. It had monopoly market in chocolate bar industry of Bangladesh.[2][3]
It was established on 4046.856 square meter industrial plot.[4] After independence of Bangladesh, Bangladesh Freedom Fighter Welfare Trust acquired Mimi Chocolate Limited which was situated in Tejgaon Industrial Area.[4][5] Mimi Chocolate was successful in business because in that time there was a few chocolate brand in Bangladesh. There was less chance to import foreign chocolate products. That's why for 18 years Mimi Chocolate was popular chocolate brand. In 1990s, Mimi used to sell chocolate bars and chewing gum with an annual value of at least Tk 6 crore.[1]
A TV commercial of Mimi Chocolate was broadcast in BTV, which was the only television of that time.[1] The promotional activity of Mimi Chocolate was quite weak. They did not intensify their promotional activities because of less competitors.[8]
Discontinuationedit
17 years later, the company started to collapse due to many issues. The difference between the price of the product and its cost gradually decreases for its outdated machines. In 2000 its difference went to highest point. In 2009, Its operational activities were stopped but opened again.[9] But it couldn’t cope up with competitors and solve its issues. In 2018, Mimi Chocolate Limited was closed permanently.[2]
^ abcde"Mimi Chocolate: How a childhood love died". The Business Standard. 29 December 2020. from the original on 9 February 2022. Retrieved 9 February 2022.
^ abAnny, Fatema (19 January 2022). "যে কারণে হারিয়ে গেল সেই চিরচেনা চকলেট". Somoy News (in Bengali). from the original on 2022-02-09. Retrieved 2022-02-09.
^Ferdous, Tania (7 July 2021). "বদলে যাচ্ছে আগামী দিনের চকলেট". Prothom Alo (in Bengali). from the original on 9 February 2022. Retrieved 9 February 2022.
^ abSohag, Kazi (30 September 2021). "সরকারের কাছে ৬২৫ কোটি টাকার সম্পত্তি বিক্রি করবে মুক্তিযোদ্ধা কল্যাণ ট্রাস্ট". Manab Zamin (in Bengali). from the original on 9 February 2022. Retrieved 9 February 2022.
^Rahman, Sabah (31 January 2018). "I love the 90s". Dhaka Tribune. from the original on 9 February 2022. Retrieved 9 February 2022.
^Sanjana, Faria. "Deshi Treats". The Daily Star. from the original on 2022-05-11. Retrieved 2022-02-09.
^Sultana, Israt (8 January 2022). "What Happened to Mimi Chocolate? The Downfall of Mimi Chocolate". Business Inspection. from the original on 6 July 2022. Retrieved 9 February 2022.
^Hossain, Nazmul (29 March 2017). "বন্ধ হয়ে যাচ্ছে মুক্তিযোদ্ধা কল্যাণ ট্রাস্টের 'মিমি চকোলেট'". Share Biz (in Bengali). from the original on 9 February 2022. Retrieved 9 February 2022.
External linksedit
Mimi Chocolate Ltd. Profile page (in Bengali)
May 04, 2024
mimi, chocolate, bangladeshi, brand, chocolate, chewing, manufactured, introduced, bangladesh, 1965, company, chocolate, products, were, first, available, country, first, chocolate, brand, bangladesh, monopoly, market, chocolate, industry, bangladesh, packet, . Mimi Chocolate was a Bangladeshi brand of chocolate bar and chewing gum manufactured by Mimi Chocolate Ltd It was introduced in Bangladesh in 1965 1 The company s chocolate products were first available in the country so Mimi Chocolate was the first chocolate brand in Bangladesh It had monopoly market in chocolate bar industry of Bangladesh 2 3 Mimi ChocolatePacket of Mimi chocolate bar orange flavourProduct typeConfectioneryOwnerMimi Chocolate Ltd CountryBangladeshIntroduced1965 59 years ago 1965 Discontinued2018 2018 MarketsNational Contents 1 History 2 Product 3 Advertising 4 Discontinuation 5 See also 6 References 7 External linksHistory editIt was established on 4046 856 square meter industrial plot 4 After independence of Bangladesh Bangladesh Freedom Fighter Welfare Trust acquired Mimi Chocolate Limited which was situated in Tejgaon Industrial Area 4 5 Mimi Chocolate was successful in business because in that time there was a few chocolate brand in Bangladesh There was less chance to import foreign chocolate products That s why for 18 years Mimi Chocolate was popular chocolate brand In 1990s Mimi used to sell chocolate bars and chewing gum with an annual value of at least Tk 6 crore 1 Product editAs products Mimi sold chocolate bars and chewing gum 1 The chocolate bars were packaged in brown paper 6 There were two flavours of Mimi chocolate bar Milk flavour 1 Orange flavour 7 Advertising editA TV commercial of Mimi Chocolate was broadcast in BTV which was the only television of that time 1 The promotional activity of Mimi Chocolate was quite weak They did not intensify their promotional activities because of less competitors 8 Discontinuation edit17 years later the company started to collapse due to many issues The difference between the price of the product and its cost gradually decreases for its outdated machines In 2000 its difference went to highest point In 2009 Its operational activities were stopped but opened again 9 But it couldn t cope up with competitors and solve its issues In 2018 Mimi Chocolate Limited was closed permanently 2 See also editList of chocolate bar brandsReferences edit a b c d e Mimi Chocolate How a childhood love died The Business Standard 29 December 2020 Archived from the original on 9 February 2022 Retrieved 9 February 2022 a b Anny Fatema 19 January 2022 য ক রণ হ র য গ ল স ই চ রচ ন চকল ট Somoy News in Bengali Archived from the original on 2022 02 09 Retrieved 2022 02 09 Ferdous Tania 7 July 2021 বদল য চ ছ আগ ম দ ন র চকল ট Prothom Alo in Bengali Archived from the original on 9 February 2022 Retrieved 9 February 2022 a b Sohag Kazi 30 September 2021 সরক র র ক ছ ৬২৫ ক ট ট ক র সম পত ত ব ক র করব ম ক ত য দ ধ কল য ণ ট র স ট Manab Zamin in Bengali Archived from the original on 9 February 2022 Retrieved 9 February 2022 M Saifullah 2012 Bangladesh Freedom Fighters Welfare Trust In Sirajul Islam Miah Sajahan Khanam Mahfuza Ahmed Sabbir eds Banglapedia the National Encyclopedia of Bangladesh Online ed Dhaka Bangladesh Banglapedia Trust Asiatic Society of Bangladesh ISBN 984 32 0576 6 OCLC 52727562 OL 30677644M Retrieved 1 May 2024 Rahman Sabah 31 January 2018 I love the 90s Dhaka Tribune Archived from the original on 9 February 2022 Retrieved 9 February 2022 Sanjana Faria Deshi Treats The Daily Star Archived from the original on 2022 05 11 Retrieved 2022 02 09 Sultana Israt 8 January 2022 What Happened to Mimi Chocolate The Downfall of Mimi Chocolate Business Inspection Archived from the original on 6 July 2022 Retrieved 9 February 2022 Hossain Nazmul 29 March 2017 বন ধ হয য চ ছ ম ক ত য দ ধ কল য ণ ট র স ট র ম ম চক ল ট Share Biz in Bengali Archived from the original on 9 February 2022 Retrieved 9 February 2022 External links editMimi Chocolate Ltd Profile page in Bengali Retrieved from https en wikipedia org w index php title Mimi Chocolate amp oldid 1212901848, wikipedia, wiki, book, books, library,
