Miguel Sabido (born 1937) is a producer, writer, researcher, and theorist, known for pioneering Entertainment-Education, developing the "Theory of the Tone", and producing a number of commercially successful telenovelas for Televisa in the 1970s.[1]
After being trained as a theater director and producer, Sabido discovered his "Theory of the Tone" as he was working with theater actors. The theory states that an actor can change not only their own delivery of dialogue and their associated body language, but the emotional resonance, the "tone" of the entire audience. Convinced that he could apply this method more widely, he tested it in 1967 by leveraging the readership of the Mexican tabloid Casos de Alarma. He inserted content that would encourage readers to join the social security system of Mexico, assuming that low-brow entertainment would be a great way to spread public benefit messages. The campaign showed positive effects but was criticized by the Mexican academic community for being "not academically sound".
The release of the Peruvian telenovela Simplemente María validated Sabido's assumptions, as the sale of sewing machines increased dramatically after the telenovela aired.[2] Being an active TV producer, he teamed up with then-president of Televisa, Emilio Azcárraga Milmo, who challenged him to apply his "Theory of the Tone" to Televisa's TV programming sequence ("Carry-Over Curve"). Being enormously successful in this effort, Azcarraga gave Sabido an unprecedented level of access and power within Televisa, making him the Vice President of Research and eventually allowing him to produce six mainstream telenovelas.
Miguel Sabido receiving multiple lifetime awards for his work in Entertainment-Education during the SBCC Summit 2018 in Bali, Indonesia.
The first of its kind was Ven conmigo, which was widely successful with a 32-point share and resulted in a million people enrolling in the adult education system of Mexico after the series' 1-year runtime.[3][4] By then, Sabido had formalized his approach, calling it "Entertainment with a proven social benefit", which would later become Entertainment-Education as it spread around the globe.
Sabido went on to produce the family planning-themed telenovelas Acompáñame, Vamos juntos, Caminemos, and Nosotros los Mujeres in the 1970s, which collectively resulted in a 34 percent decline of the population growth rate of Mexico.[5]
The United Nations awarded Mexico with their Population Award; the United States Agency for International Development's Thomas Donnelly wrote: "The Televisa family planning soap operas have made the single most powerful contribution to the Mexican population success story."[6]Albert Bandura became an instrumental ally to Sabdio, explaining some of the enormous impact through his social learning theory and later going on to publish many papers on the effects of serial dramas.
David Poindexter of Population Communications International saw great promise in this approach, and in a series of strategic meetings, he invited Sabido to teach his method worldwide in India, China, the Philippines, Egypt, and the Netherlands. Since then, Sabido has trained hundreds of producers and writers around the world in his method, which resulted in the formation of multiple non-profits and millions of dollars invested in Entertainment-Education programs around the globe, collectively reaching more than 2 billion beneficiaries.[7][8]
^Singhal, Arvind; Cody, Michael J.; Rogers, Everett M.; Sabido, Miguel (2003-12-08). Entertainment-Education and Social Change: History, Research, and Practice. ISBN9781135624569.
^A, Singhal; EM, Rogers; R, Obregon (1994). "Simplemente Maria and formation of the entertainment-education strategy". {{cite journal}}: Cite journal requires |journal= (help)
^CRIDER, JEFF (1987-09-20). "Adult Literacy, Birth Control Addressed in Dramas : Third World Soaps Tackle Social Problems". Los Angeles Times. ISSN 0458-3035. Retrieved 2018-04-19.
^Yount, William (2010-08-15). Created to Learn: A Christian Teacher's Introduction to Educational Psychology, Second Edition. B&H Publishing Group. ISBN9781433672811.
^"History of the Sabido Methodology - Population Media Center". Population Media Center. Retrieved 2018-04-19.
^"The Population Institute". www.populationinstitute.org. Retrieved 2018-04-19.
^"PMC Impact - Population Media Center". Population Media Center. Retrieved 2018-04-19.
^. PCI Media Impact. 2012-10-23. Archived from the original on 2018-04-19. Retrieved 2018-04-19.
January 25, 2023
miguel, sabido, born, 1937, producer, writer, researcher, theorist, known, pioneering, entertainment, education, developing, theory, tone, producing, number, commercially, successful, telenovelas, televisa, 1970s, sabido, 2018born, 1937, november, 1937, mexico. Miguel Sabido born 1937 is a producer writer researcher and theorist known for pioneering Entertainment Education developing the Theory of the Tone and producing a number of commercially successful telenovelas for Televisa in the 1970s 1 Miguel SabidoSabido in 2018Born 1937 11 20 November 20 1937 age 85 Mexico CityOccupation s Producer writer researcher theoristYears active1964 presentBiography EditAfter being trained as a theater director and producer Sabido discovered his Theory of the Tone as he was working with theater actors The theory states that an actor can change not only their own delivery of dialogue and their associated body language but the emotional resonance the tone of the entire audience Convinced that he could apply this method more widely he tested it in 1967 by leveraging the readership of the Mexican tabloid Casos de Alarma He inserted content that would encourage readers to join the social security system of Mexico assuming that low brow entertainment would be a great way to spread public benefit messages The campaign showed positive effects but was criticized by the Mexican academic community for being not academically sound The release of the Peruvian telenovela Simplemente Maria validated Sabido s assumptions as the sale of sewing machines increased dramatically after the telenovela aired 2 Being an active TV producer he teamed up with then president of Televisa Emilio Azcarraga Milmo who challenged him to apply his Theory of the Tone to Televisa s TV programming sequence Carry Over Curve Being enormously successful in this effort Azcarraga gave Sabido an unprecedented level of access and power within Televisa making him the Vice President of Research and eventually allowing him to produce six mainstream telenovelas Miguel Sabido receiving multiple lifetime awards for his work in Entertainment Education during the SBCC Summit 2018 in Bali Indonesia The first of its kind was Ven conmigo which was widely successful with a 32 point share and resulted in a million people enrolling in the adult education system of Mexico after the series 1 year runtime 3 4 By then Sabido had formalized his approach calling it Entertainment with a proven social benefit which would later become Entertainment Education as it spread around the globe Sabido went on to produce the family planning themed telenovelas Acompaname Vamos juntos Caminemos and Nosotros los Mujeres in the 1970s which collectively resulted in a 34 percent decline of the population growth rate of Mexico 5 The United Nations awarded Mexico with their Population Award the United States Agency for International Development s Thomas Donnelly wrote The Televisa family planning soap operas have made the single most powerful contribution to the Mexican population success story 6 Albert Bandura became an instrumental ally to Sabdio explaining some of the enormous impact through his social learning theory and later going on to publish many papers on the effects of serial dramas David Poindexter of Population Communications International saw great promise in this approach and in a series of strategic meetings he invited Sabido to teach his method worldwide in India China the Philippines Egypt and the Netherlands Since then Sabido has trained hundreds of producers and writers around the world in his method which resulted in the formation of multiple non profits and millions of dollars invested in Entertainment Education programs around the globe collectively reaching more than 2 billion beneficiaries 7 8 See also EditAlbert Bandura David Poindexter Drama as a tool for education Emilio Azcarraga Milmo Population Communications International Population Media Center Social and Behavior Change Communication Social Impact Entertainment Sonny Fox Telenovelas TelevisaReferences Edit Singhal Arvind Cody Michael J Rogers Everett M Sabido Miguel 2003 12 08 Entertainment Education and Social Change History Research and Practice ISBN 9781135624569 A Singhal EM Rogers R Obregon 1994 Simplemente Maria and formation of the entertainment education strategy a href Template Cite journal html title Template Cite journal cite journal a Cite journal requires journal help CRIDER JEFF 1987 09 20 Adult Literacy Birth Control Addressed in Dramas Third World Soaps Tackle Social Problems Los Angeles Times ISSN 0458 3035 Retrieved 2018 04 19 Yount William 2010 08 15 Created to Learn A Christian Teacher s Introduction to Educational Psychology Second Edition B amp H Publishing Group ISBN 9781433672811 History of the Sabido Methodology Population Media Center Population Media Center Retrieved 2018 04 19 The Population Institute www populationinstitute org Retrieved 2018 04 19 PMC Impact Population Media Center Population Media Center Retrieved 2018 04 19 Who We Are PCI Media Impact 2012 10 23 Archived from the original on 2018 04 19 Retrieved 2018 04 19 Retrieved from https en wikipedia org w index php title Miguel Sabido amp oldid 1117310384, wikipedia, wiki, book, books, library,
