Mexx is a Dutch fashion brand that was created by Rattan Chadha in 1986 by merging his brands Moustache (for men) and Emmanuelle (for women). The brand's name is a combination of two of Chadha's previous business ventures, a men's line "Moustache" and a women's line "Emanuelle" It takes the first letter of both brands and add two kisses to it: Mexx. M (oustache) + E (manuelle) + XX (two kisses) = MEXX.[1] The advertising campaign "Everything should be XX" from 1986 caught on attention and Mexx became popular.
Mexx's logo
Mexx has grown into an international brand in women, men and children's clothing with stores in more than 50 countries. With a production of 40 million pieces, Mexx was one of the top thirty largest brands in Europe in 2010. Since the second quarter of 2008, however, Mexx has been facing declining sales and has had to close the stores. In 2001 Mexx was bought by the American Liz Claiborne (LCI), which sold it in the autumn of 2011 to a joint venture with the Gores Group.
From 1985 to 2008 the company was located in Voorschoten, in the former silver factory of Koninklijke Van Kempen & Begeer. After that, the head office was located in the former European head office of Nissan in the Amsterdam Riekerpolder.
On December 4 in 2014, three holding companies of the group were declared bankrupt by the Amsterdam District Court. [3] In February 2015, Mexx made a restart under the wing of the Turkish clothing and retail company Eroglu.
Two years later, in 2017, the company came back into Dutch hands, the Brabant- based RNF Holding. The Mexx shoe collection was relaunched in 2018. The spring / summer collection of 2021 is the first collection for Mexx fashion to be designed from the office of Mexx in Drunen. A relaunch campaign started with the quote "Everything should be XX".
Several years after leaving the Canadian market, Mexx returned to Canada under a distribution deal with Walmart Canada. The collection consists of shoes, clothing, and home accents.[2]
mexx, this, article, does, cite, sources, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, april, 2024, learn, when, remove, this, mess. This article does not cite any sources Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Mexx news newspapers books scholar JSTOR April 2024 Learn how and when to remove this message Mexx is a Dutch fashion brand that was created by Rattan Chadha in 1986 by merging his brands Moustache for men and Emmanuelle for women The brand s name is a combination of two of Chadha s previous business ventures a men s line Moustache and a women s line Emanuelle It takes the first letter of both brands and add two kisses to it Mexx M oustache E manuelle XX two kisses MEXX 1 The advertising campaign Everything should be XX from 1986 caught on attention and Mexx became popular Mexx s logo Mexx has grown into an international brand in women men and children s clothing with stores in more than 50 countries With a production of 40 million pieces Mexx was one of the top thirty largest brands in Europe in 2010 Since the second quarter of 2008 however Mexx has been facing declining sales and has had to close the stores In 2001 Mexx was bought by the American Liz Claiborne LCI which sold it in the autumn of 2011 to a joint venture with the Gores Group From 1985 to 2008 the company was located in Voorschoten in the former silver factory of Koninklijke Van Kempen amp Begeer After that the head office was located in the former European head office of Nissan in the Amsterdam Riekerpolder On December 4 in 2014 three holding companies of the group were declared bankrupt by the Amsterdam District Court 3 In February 2015 Mexx made a restart under the wing of the Turkish clothing and retail company Eroglu Two years later in 2017 the company came back into Dutch hands the Brabant based RNF Holding The Mexx shoe collection was relaunched in 2018 The spring summer collection of 2021 is the first collection for Mexx fashion to be designed from the office of Mexx in Drunen A relaunch campaign started with the quote Everything should be XX Several years after leaving the Canadian market Mexx returned to Canada under a distribution deal with Walmart Canada The collection consists of shoes clothing and home accents 2 References edit BRAND Mexx Eyes BRAND Mexx Eyes Retrieved 2024 04 26 Mexx LinkedIn nl linkedin com Retrieved 2024 05 02 External links edit nbsp Wikimedia Commons has media related to Mexx Mexx Europe Retrieved from https en wikipedia org w index php title Mexx amp oldid 1221842335, wikipedia, wiki, book, books, library,
