The Melbourne Fashion Festival, officially PayPal Melbourne Fashion Festival for sponsorship reasons, is a not-for-profit fashion festival founded in 1996. The organisation showcases the profiles of Australian designers with a variety of runway and fashion events. PayPal is its principal partner, and currently owns the naming rights. It was previously known as the L'Oreal Melbourne Fashion Festival and Virgin Australia Melbourne Fashion Festival.
According to their event policies, the festival enforces a no animal fur rule.[1] The festival possesses a consumer-focused operational model and a 'see now, buy now' approach, with clothing worn on the runway available for immediate purchase at the festival.
The festival provides fashion runway shows, business-related seminars and workshops, entertainment, and music performance across Melbourne. It is part of the Victorian Major Events calendar, seeking to drive tourism in Melbourne as well as promote Melbourne's existing reputation for fashion.[2] Over 15% of its public ticketing comes from outside of Melbourne's state of Victoria.
The Festival is held annually in mid-to-late March.
Controversyedit
In 2023, the festival caused controversy after models wore material printed in Arabic spelling out "Allah walk with me." The Australian National Imams Council condemned the inclusion of the phrase as it featured on "transparent" garments, viewed by some as provocative and disrespectful.[3]
The garments were designed by the label "Not A Man's Dream", which was subsequently removed by festival organizers. An apology was also released for allowing the garments to be displayed and for any offense caused by it.[3]
^Brydges, Taylor; Heinze, Lisa; Retamal, Monique (May 2021). "Changing geographies of fashion during COVID‐19: The Australian case". Geographical Research. 59 (2): 206–216. doi:10.1111/1745-5871.12460. ISSN 1745-5863. PMC8014218.
^ abWard, Roy; Singer, Melissa (2023-03-12). "'Discourtesy, disrespectful': Festival apologises for 'Allah' garments on runway". The Age. Retrieved 2023-03-12.
External linksedit
Official website
November 23, 2023
melbourne, fashion, festival, this, article, contains, content, that, written, like, advertisement, please, help, improve, removing, promotional, content, inappropriate, external, links, adding, encyclopedic, content, written, from, neutral, point, view, march. This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view March 2017 template removal help The Melbourne Fashion Festival officially PayPal Melbourne Fashion Festival for sponsorship reasons is a not for profit fashion festival founded in 1996 The organisation showcases the profiles of Australian designers with a variety of runway and fashion events PayPal is its principal partner and currently owns the naming rights It was previously known as the L Oreal Melbourne Fashion Festival and Virgin Australia Melbourne Fashion Festival According to their event policies the festival enforces a no animal fur rule 1 The festival possesses a consumer focused operational model and a see now buy now approach with clothing worn on the runway available for immediate purchase at the festival The festival provides fashion runway shows business related seminars and workshops entertainment and music performance across Melbourne It is part of the Victorian Major Events calendar seeking to drive tourism in Melbourne as well as promote Melbourne s existing reputation for fashion 2 Over 15 of its public ticketing comes from outside of Melbourne s state of Victoria The Festival is held annually in mid to late March Controversy editIn 2023 the festival caused controversy after models wore material printed in Arabic spelling out Allah walk with me The Australian National Imams Council condemned the inclusion of the phrase as it featured on transparent garments viewed by some as provocative and disrespectful 3 The garments were designed by the label Not A Man s Dream which was subsequently removed by festival organizers An apology was also released for allowing the garments to be displayed and for any offense caused by it 3 References edit Event Policies PayPal Melbourne Fashion Festival Retrieved 2023 10 04 Brydges Taylor Heinze Lisa Retamal Monique May 2021 Changing geographies of fashion during COVID 19 The Australian case Geographical Research 59 2 206 216 doi 10 1111 1745 5871 12460 ISSN 1745 5863 PMC 8014218 a b Ward Roy Singer Melissa 2023 03 12 Discourtesy disrespectful Festival apologises for Allah garments on runway The Age Retrieved 2023 03 12 External links editOfficial website Retrieved from https en wikipedia org w index php title Melbourne Fashion Festival amp oldid 1178501672, wikipedia, wiki, book, books, library,
