Niall McGarry

Niall McGarry is an Irish entrepreneur who was the owner and founder of JOE.ie and Her.ie, male and female-focused websites in Ireland. Both websites fell under the banner of Maximum Media,^[1] the umbrella company founded by McGarry, who owned and ran both sites.^{[2][3][4][5][6]}

Niall McGarry
Born	Castlebar, County Mayo, Ireland
Nationality	Irish
Education	St. Gerald's College
Years active	2014–present
Website	www.joe.ie

McGarry attended St. Gerald's College in Castlebar, County Mayo.^[7] He then studied at Limerick Institute of Technology with rugby union player Jerry Flannery.^[8] After graduating in 2002 with a degree in Marketing Management, McGarry worked for just over a year in advertising sales for a Galway Independent in Galway City.

Impact Media

In 2003 in joined forces with Tom Lynskey and founded Impact Media.^[9] The company grew and represented clients including Supermacs, Eircom and Radisson Hotels. Having grown the company to a 20-strong workforce, McGarry and Lynskey sold the business to Cork company H+A Marketing+PR^[10] in 2011.

JOE.IE

McGarry originally created JOE.ie in 2010, providing an online outlet for Irish males with an interest in areas like sport, tech, entertainment, motors and fashion. McGarry created Her.ie, a site that caters for Irish women in July 2012 and has achieved almost instant success, already attracting an audience of over 2.2 million unique visitors each month.^{[citation needed]}

In November 2019 McGarry announced that he was going to step away from executive involvement in the Irish business and he will focus instead on its business in the UK, where he launched with its Joe digital platform in 2015. He said he will work in conjunction with the existing management team in the UK.^[11]

In May 2020 the joe.ie parent company went into examinership. ^[12] In July 2020 it was bought out of administration by investment fund Greencastle Capital.^[13]

References

1. "Maximum Media – Maximum Media is reshaping the digital advertising landscape in Ireland. Through a holistic approach of High Impact Display Advertising, Seeding Digital Content, and creating bespoke Integrated Brand Content, we create brand affinity right before your eyes".
2. "JOE.ie boss McGarry plots €20m move on UK market". Irish Independent. Retrieved 14 January 2016.
3. "Me & My Money: Niall McGarry, founder of Maximum Media". The Irish Times. 7 July 2015. Retrieved 14 January 2016.
4. "Maximum Media hires 15 people for UK expansion". The Irish Times. 23 March 2015. Retrieved 14 January 2016.
5. Ryan, Vincent. . The Sunday Times. Archived from the original on 24 January 2016. Retrieved 14 January 2016.
6. "Gender Issues Arise at Dublin's Web Summit – BetaBoston". BetaBoston. Retrieved 14 January 2016.
7. "Making an impact on advertising". The Irish Times. 21 December 2007. Retrieved 14 January 2016.
8. "Jerry Flannery: Munster still have X factor and are ready for Clermont challenge". The Irish Times. 6 December 2014. Retrieved 14 January 2016.
9. Brennan, Ciaran. "Making an impact on advertising". The Irish Times. Retrieved 3 December 2019.
10. "H+A Marketing+PR".
11. Paul, Mark. "Niall McGarry steps away from Maximum Media business in Ireland". The Irish Times. Retrieved 3 December 2019.
12. "Interim examiner appointed to Joe.ie owner Maximum Media". Irish Examiner. Retrieved 15 May 2020.
13. "Joe Media bought out of administration". independent. Retrieved 8 July 2020.

External links

• Official website
• Niall McGarry on Twitter  
• http://www.todayfm.com/Shows/Weekdays/Matt-Cooper/Matt-Cooper-Blog/10-04-23/Jerry_Flannery_and_his_new_Lads_Mag.aspx
• http://www.broadsheet.ie/2012/04/11/will-it-be-like-that-girl-lego/
• https://www.siliconrepublic.com/play/joe-ie-discovers-his-feminine-side-creates-10-new-jobs-too
• https://eoy.ie/entrepreneurs/niall-mcgarry-maximum-mediajoe-media/
• https://financehacks.ie/niall-mcgarry/
• https://www.irishtimes.com/business/media-and-marketing/joe-ie-owner-maximum-media-on-target-for-record-revenues-1.3334020