Maverick (originally branded as Harley Davidson), is an American brand of cigarettes, currently owned and manufactured by ITG Brands, a subsidiary of Imperial Tobacco.[1]
Mavericks were originally introduced on a limited basis in 1986 and branded as Harley Davidson cigarettes by the Lorillard Tobacco Company.[2] Despite a large advertising campaign during the early-mid 1990s, the relationship between Harley Davidson and Lorillard soured, with each company filing lawsuits against the other; the result was that Lorillard had the right to continue marketing the cigarettes under the Harley Davidson brand until 2001, however, they rebranded them as Maverick in 1998.[2] In the US, Maverick is in the discount price level of the cigarette market. They are available in packs of 20.
In order to comply with FDA regulations, Mavericks' former owner, Lorillard, had until June 22, 2010, to rebrand tobacco products marketed as "Lights", "Ultra-Lights", "Medium", "Mild", "Full Flavor", or similar designations to belie the impression that some tobacco products are comparatively safe.
maverick, cigarette, maverick, originally, branded, harley, davidson, american, brand, cigarettes, currently, owned, manufactured, brands, subsidiary, imperial, tobacco, maverickproduct, typecigaretteownerimperial, brands, 2015, produced, byitg, brandscountryu. Maverick originally branded as Harley Davidson is an American brand of cigarettes currently owned and manufactured by ITG Brands a subsidiary of Imperial Tobacco 1 MaverickProduct typeCigaretteOwnerImperial Brands 2015 Produced byITG BrandsCountryUnited StatesIntroduced1986 38 years ago 1986 MarketsSee MarketsPrevious ownersLorillard Contents 1 History 2 Markets 3 Varieties 3 1 United States 3 2 Austria 4 See also 5 ReferencesHistory edit nbsp Maverick pack Mavericks were originally introduced on a limited basis in 1986 and branded as Harley Davidson cigarettes by the Lorillard Tobacco Company 2 Despite a large advertising campaign during the early mid 1990s the relationship between Harley Davidson and Lorillard soured with each company filing lawsuits against the other the result was that Lorillard had the right to continue marketing the cigarettes under the Harley Davidson brand until 2001 however they rebranded them as Maverick in 1998 2 In the US Maverick is in the discount price level of the cigarette market They are available in packs of 20 In order to comply with FDA regulations Mavericks former owner Lorillard had until June 22 2010 to rebrand tobacco products marketed as Lights Ultra Lights Medium Mild Full Flavor or similar designations to belie the impression that some tobacco products are comparatively safe In May 2015 R J Reynolds Tobacco Company bought the Lorillard Tobacco Company but the FDA demanded that four brands be sold off to Imperial Tobacco to prevent a market monopoly The brands that were sold off were Kool Salem Winston and Maverick as well as blu eCigs 3 4 On July 14 2016 the FDA ordered that Maverick Menthol Silver Box 100s stop being sold under the Not Substantially Equivalent NSE order 5 Markets editMaverick is mainly sold in the United States but is also sold in Germany Austria and Switzerland 6 7 8 This section does not cite any sources Please help improve this section by adding citations to reliable sources Unsourced material may be challenged and removed February 2022 Learn how and when to remove this message Varieties editUnited States edit Full Flavor Kings Full Flavor 100s Gold Kings previously Lights Gold 100s previously Lights Silver 100s previously Ultra Lights Menthol Kings Menthol 100s Menthol Gold 100s previously Menthol Lights Menthol Silver 100s previously Menthol Ultra Light Discontinued Austria edit Maverick American Blend Kings Box Maverick American Lights Kings BoxSee also editCigarette Tobacco SmokingReferences edit Brands a b Harley buttet out of cigarette market amid fears over image Racine Journal Times April 7 1998 Retrieved 8 February 2017 Reynolds Lorillard Must Sell Salem Kool Maverick amp Winston Brands To Gain Approval Of 27 4B Mega Cigarette Merger 27 May 2015 Reynolds American to buy Newport cigarette maker Lorillard for 25 billion TribLIVE com Associated Press FDA Issues Not Substantially Equivalent Order on Maverick Menthol Product BrandMaverick Cigarettes Pedia www cigarettespedia com Maverick www zigsam at Brands www cigarety by Retrieved from https en wikipedia org w index php title Maverick cigarette amp oldid 1155898279, wikipedia, wiki, book, books, library,
