At near end of 2017, Mattel and NetEase partnered to create a new development studio. Mattel163 CEO Amy Huang-Lee says:[1]
It was a very good match for both companies. One wanted to get into digital entertainment, while the other wanted to get into markets outside of China. It took about a year. We started discussing everything in late 2016 and we spent most of 2017 working out the details. We started then working on Uno, which was our first game.
mattel163, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, april, 2022, lea. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Mattel163 news newspapers books scholar JSTOR April 2022 Learn how and when to remove this template message Mattel163 Limited is a joint venture between the American toys manufacturer Mattel and the Chinese Internet company NetEase composed in equal parts aimed for development an publishing online video games based on the Mattel s intellectual property 2 Its headquarters are located in both Sheung Wan Hong Kong and El Segundo California The 163 in the name refers to the NetEase s domain 163 com 1 Mattel163Formation2017 1 Typelimited companyHeadquartersEl Segundo CaliforniaSheung Wan Hong KongProductsUNO Phase 10 Skip BoServicesvideo game developmentOwnerMattel NetEase 50 Websitehttps mattel163 comThe first product published was UNO originally launched for Facebook Instant Games in 2017 3 and launched later on iOS and Android History EditAt near end of 2017 Mattel and NetEase partnered to create a new development studio Mattel163 CEO Amy Huang Lee says 1 It was a very good match for both companies One wanted to get into digital entertainment while the other wanted to get into markets outside of China It took about a year We started discussing everything in late 2016 and we spent most of 2017 working out the details We started then working on Uno which was our first game Video games published EditUNO based on the Uno card gamePhase 10 based on the Rummy card gameSkip Bo based on the Spite and Malice card gameReferences Edit a b c NetEase and Mattel launch new game studio GamesIndustry biz Retrieved 2022 02 16 Mattel s video game division eyes original IP GamesIndustry biz Retrieved 2022 02 18 World s Card Game UNO Launches on Facebook Messenger letsplayuno com 2018 01 25 Retrieved 2022 02 20 This corporation or company article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Mattel163 amp oldid 1095310108, wikipedia, wiki, book, books, library,
