Margnat wines were everyday wines widely distributed in France during the post-war period.
The Margnat company was founded in the 1890s by Edouard Margnat. In 1940 his three sons took over the business widely known in the industry as "Margnat Brothers". The company notoriety kept growing and in the 1970s it became one of the leading wine dealers in France. In 1967 Margnat SA changed its name to "Société des vins de France" or SVF. In 1974 the 3 Brothers sold their equity and retired from the wine business. Subsequently, SVF was acquired by Pernod Ricard[1]: p.252 then the Castel Group.[1]: p.254
The trade of wine merchant in the Margnat family dates back to the French Revolution when Francois Margnat opened his first warehouse in the Auvergne followed by Lyons.[2]
The Margnat Family : Wine merchants 1900-1980edit
From 1900 to 1940edit
Edouard Margnat incorporated "Margnat Wines" and created portside docks in Marseille at 5 Quai de la Tourette next to the Marseille Cathedral known as "La Major".[3] He took advantage of Marseille proximity to Algeria[4] and using family connections (the Bories family in Mostaganem Algeria) became one of the leading wine merchant of the time.
From 1940 to 1980edit
The Margnat Brothers, Paul, Robert and Jacques succeed their father in the 1940s in the "Margnat Frères company". They get to be known in the wine trade as "Brothers Margnat". From the 1950s through the 1970s they are among the main wine traders in France. Supported by multi media advertising (Outdoors, in store, Roadside and delivery trucks) Margnat wines became a familiar sight in French towns and the countryside.
Company Expansion and the SVFedit
Concentration in the French wine industry started in 1965 through mergers to create national companies.[5]
In Marseille the Sapvin cy owner of the "Kiravi" brand acquired SVF in 1965 and took the better known name of "Société des vins de France" SVF.[6] Sapvin was then the closest to Margnat Brothers among French traders. At the same time Margnat Brothers co split in two:[7] Margnat Brothers finance and Margnat SA ( Margnat wine brands).
In 1967 Margnat SA acquired Société des vins de France (Formerly Sapvin) followed in 1968 by the "Grands vins sélectionnés Co"[8] (selected great wines co) owner of the Geveor brand which was a well known major Parisian company at the time. As Sapvin had done previously, Margnat SA kept the SVF name and became "Société des vins de France". In 1971 SVF acquired DMS cy (distribution of selected brands) and its subsidiary[9] DML (Local markets development). With its Prefontaines and Postillon brands the merged company became the largest wine distributor in Paris.
By 1971 SVF had become the largest wine company in France. It was no longer a family owned business and the brothers Margnat sold their minority stake and retired from the wine industry. SVF kept going then became a subsidiary of the Pernod Ricard group. A few years later it was sold to the Castel Group.
Referencesedit
^ abJacquillat Thierry, 2005, "Fais vite, ne traine pas en route", Edition Albin Michel
^Maître Deydier's Minutes, dated 26/27 January 1965, with agreement from French Ministry of Finance dated 26 December 1967 n° 16/931
^Maître Deydier's Minutes, dated 5 April 1971, with agreement from French Ministry of Finance dated 29 March 1971 n° 16/1585
External linksedit
Official website
February 18, 2024
margnat, cycling, team, cycling, team, wines, were, everyday, wines, widely, distributed, france, during, post, period, company, founded, 1890s, edouard, 1940, three, sons, took, over, business, widely, known, industry, brothers, company, notoriety, kept, grow. For the cycling team see Margnat cycling team Margnat wines were everyday wines widely distributed in France during the post war period The Margnat company was founded in the 1890s by Edouard Margnat In 1940 his three sons took over the business widely known in the industry as Margnat Brothers The company notoriety kept growing and in the 1970s it became one of the leading wine dealers in France In 1967 Margnat SA changed its name to Societe des vins de France or SVF In 1974 the 3 Brothers sold their equity and retired from the wine business Subsequently SVF was acquired by Pernod Ricard 1 p 252 then the Castel Group 1 p 254 Contents 1 Wine Merchants A family tradition 2 The Margnat Family Wine merchants 1900 1980 2 1 From 1900 to 1940 2 2 From 1940 to 1980 3 Company Expansion and the SVF 4 References 5 External linksWine Merchants A family tradition editThe trade of wine merchant in the Margnat family dates back to the French Revolution when Francois Margnat opened his first warehouse in the Auvergne followed by Lyons 2 The Margnat Family Wine merchants 1900 1980 editFrom 1900 to 1940 edit Edouard Margnat incorporated Margnat Wines and created portside docks in Marseille at 5 Quai de la Tourette next to the Marseille Cathedral known as La Major 3 He took advantage of Marseille proximity to Algeria 4 and using family connections the Bories family in Mostaganem Algeria became one of the leading wine merchant of the time From 1940 to 1980 edit The Margnat Brothers Paul Robert and Jacques succeed their father in the 1940s in the Margnat Freres company They get to be known in the wine trade as Brothers Margnat From the 1950s through the 1970s they are among the main wine traders in France Supported by multi media advertising Outdoors in store Roadside and delivery trucks Margnat wines became a familiar sight in French towns and the countryside Company Expansion and the SVF editConcentration in the French wine industry started in 1965 through mergers to create national companies 5 In Marseille the Sapvin cy owner of the Kiravi brand acquired SVF in 1965 and took the better known name of Societe des vins de France SVF 6 Sapvin was then the closest to Margnat Brothers among French traders At the same time Margnat Brothers co split in two 7 Margnat Brothers finance and Margnat SA Margnat wine brands In 1967 Margnat SA acquired Societe des vins de France Formerly Sapvin followed in 1968 by the Grands vins selectionnes Co 8 selected great wines co owner of the Geveor brand which was a well known major Parisian company at the time As Sapvin had done previously Margnat SA kept the SVF name and became Societe des vins de France In 1971 SVF acquired DMS cy distribution of selected brands and its subsidiary 9 DML Local markets development With its Prefontaines and Postillon brands the merged company became the largest wine distributor in Paris By 1971 SVF had become the largest wine company in France It was no longer a family owned business and the brothers Margnat sold their minority stake and retired from the wine industry SVF kept going then became a subsidiary of the Pernod Ricard group A few years later it was sold to the Castel Group References edit a b Jacquillat Thierry 2005 Fais vite ne traine pas en route Edition Albin Michel historique des docks Lyonnais dead link 99 years lease Town of Marseille term 1986 For traffic and transportation between France and Algeria at that time refer to L information geographique Rene Caralp 1952 p 195 a 201 Jacquillat Thierry 8 December 2006 Minutes of the conference Une mondialisation au galop Ecole de Paris du Management p 4 and 8 Maitre Deydier s Minutes dated 22 24 29 November and 6 December 1965 Maitre Deydier s Minutes dated 3 June 1965 Maitre Deydier s Minutes dated 26 27 January 1965 with agreement from French Ministry of Finance dated 26 December 1967 n 16 931 Maitre Deydier s Minutes dated 5 April 1971 with agreement from French Ministry of Finance dated 29 March 1971 n 16 1585External links editOfficial website Retrieved from https en wikipedia org w index php title Margnat amp oldid 1031545477, wikipedia, wiki, book, books, library,
